One of the biggest challenges social media teams face today is managing multiple social media accounts. Whether you’re handling different brands, regional profiles, or client accounts, the goal remains the same: to streamline content publishing, stay organized, and deliver results without doubling your workload.

Consider this common scenario: You need to post the same content on several platforms, track campaign performance, and report results to stakeholders—all within a single day. Without the right system in place, this can quickly become chaotic. That’s where social media management tools come in. The best tools not only centralize your accounts, but also support efficient collaboration, community management, publishing, analytics, and benchmarking.

In this article, we’ll explore the essential features that every social media team needs, as well as compare the top tools designed to manage multiple accounts. We’ve broken it down into eight core areas that matter most, from planning and automation to content libraries and competitor insights.

Finding a Tool to Manage Multiple Social Media Accounts

Not all social media tools are built to handle the complexity of managing multiple accounts. Posting across different platforms is just one piece of the puzzle. The right solution needs to simplify collaboration, support campaign tracking, streamline approvals, and adapt to how your team works. 

So, what should you look for? Based on our research, we´ve identified 8 essential capabilities that set the best tools apart. These features go beyond basic scheduling, they help you work smarter, move faster and scale your social media efforts with confidence. These are the 8 features that your tool to manage multiple social media accounts should include:

1. Comprehensive Collaboration Functionality for Teams 
2. Customizable Dashboards 
3. AI-Powered Features
4. Automated and Flexible Reporting and Scheduled Exports
5. Dynamic Publishing Capabilities 
6. Unlimited Profiles Tracking
7. Shareable Feedback and Approval Processes (even for those without a subscription)
8. Competitor Benchmarking and Analysis

1. Comprehensive Collaboration Functionality for Teams

Effective collaboration in social media management involves more than just adding multiple users to a platform. For teams who need a tool to manage multiple social media accounts, effective collaboration requires shared workflows, clear responsibilities, and real-time visibility into content and community activity.

A capable software to manage multiple social media accounts should offer centralized content creation features that allow everyone involved—including copywriters, designers, clients and other team members—to track the progress of posts at every stage. From drafting to approval to final publishing, everything happens in one place—eliminating the confusion of scattered feedback, long email chains, or disconnected spreadsheets. Equally important is the ability to manage incoming messages from all platforms in a single inbox. When community managers can tag teammates, leave internal notes, or assign conversations, the team stays aligned and responsive, even at scale. 

2. Customizable Dashboards

Dashboards are an essential feature of every social media management tool for multiple accounts to keep everything organized and under control. A robust tool allows you to create as many dashboards as needed to group profiles by client, brand, region, or campaign. These dashboards usually have two main features: a profile list organized by social network and customizable reports showing important metrics over time.

The ability to tailor dashboards to your needs is what makes them powerful. You can add an unlimited number of profiles, show or hide specific accounts, and build reports that highlight the KPIs most relevant to your goals. Once your setup is complete, you can easily export, share, or present your dashboards, making it simple to collaborate with internal teams or clients. You can even automate recurring reports or customize the appearance of each dashboard to match your project or brand. A well-built dashboard can transform complexity into clarity.

3. AI-Powered Features

4. Reporting Automation and Flexibility

When searching for a tool to manage multiple social media accounts effectively, reporting becomes a core part of the job. But manually pulling performance data from each platform separately? That’s not sustainable. A good social media management tool streamlines the entire process, allowing you to focus on insights rather than administration.

The most effective platforms offer fully customizable reporting. You can choose the metrics that matter, such as engagement, follower growth, or content reach, and tailor visualizations to suit different audiences. Whether you’re creating a post-level performance breakdown or a cross-channel benchmarking report, flexible templates allow you to produce what you need quickly.

Automated exports are just as important. You can schedule weekly or monthly reports and have them delivered by email in formats like Excel, PowerPoint, or CSV. This makes them easy to present, reuse, or forward to clients. If you’re collaborating with a team, shared dashboards and in-report comments keep everyone aligned without the need for constant back-and-forth.

Want to dig even deeper? Some tools allow you to tag posts, enabling you to analyze content based on specific themes, campaigns, or formats. Whether you’re identifying top-performing posts, comparing competitors, or creating client-ready reports, reporting should be as easy as a click, not a chore.

5. Dynamic Publishing Capabilities  

Many businesses are searching for a tool which can manage all social media from one place, since this can make posting content across different profiles more efficient. As our example above showed, multi-posting capabilities across different channels as well as the same channels but with different accounts is an absolute necessity. Dynamic publishing capabilities that are transparent, can handle different posting times for dozens of accounts, and allow for feedback are needed in this case. Ideally, the best social media management tools for multiple accounts would have publishing capabilities should also come with a host of features such as hashtag generators, AI assistants, and an image library.

You can work with other team mates in the same post and you can also delegate tasks to them. For example, if you´re in charge of creating the post and schedule it, but someone is in charge of the media and another person is in charge of writing the caption of the post you can delegate both tasks to them. You can also create different groups of profiles, everything good divided.

Finally, efficient cross-posting is essential. Using a tool that allows you to adapt and publish a single piece of content across several platforms from one place saves time, reduces duplication, and ensures consistency throughout your social presence.

6. Unlimited Profiles Tracking

7. Shareable Feedback and Approval Processes

When managing multiple social media accounts, especially across brands, teams, or clients, it’s essential to have a tool that supports flexible feedback and approval workflows. Everyone involved should be able to access the information they need, even if they don’t have a user license for the tool, from post drafts to performance reports and dashboards. This kind of access is particularly important for agencies, where clients often need to review and approve content, and for large businesses, which require input from different departments or regional teams.

The goal is to simplify collaboration, not complicate it. A strong social media management tool should enable you to securely share specific views or assets—be it a campaign overview, an upcoming post queue, or a results summary. This ensures that all stakeholders stay informed and aligned and can provide feedback without slowing down the workflow. If your current tool doesn’t offer this kind of transparency or flexibility, it may be holding your team back more than you realize.

8. Competitor and Benchmarking Analysis

Tracking your own performance is only half the battle, when you´re responsible for managing several profiles across different platforms. To make informed decisions and stay competitive, it’s equally important to understand how other brands in your industry are performing, especially on the same platforms you’re using. Competitor analysis provides the necessary context to evaluate what “good” actually looks like. 

A powerful tool should enable you to benchmark your competitors’ engagement rates, content strategy, top performing hashtags and posting frequency. You can even track which hashtags and content formats perform best across similar profiles, making it easier to identify patterns and trends worth adapting for your own strategy. Features like content tagging and visual benchmarking dashboards make this process faster and more actionable.

This is especially valuable when managing different clients, brands, or markets. You can group competitor data into dashboards and filter by platform. This allows you to compare entire sets of profiles side-by-side without having to switch tools or export spreadsheets. The result is a clearer, faster understanding of your competitive landscape and a stronger foundation for your content strategy.

Best Social Media Management Tools for Multiple Accounts

Choosing the right tool is essential for managing multiple social media accounts efficiently. Whether you´ re managing teams, coordinating content across brands, handling client campaigns, the right tool to manage multiple social media accounts can save you hours of manual work and can provide more clarity to your team. 

Throughout this article, we´ve already highlighted how important it is to centralize workflows, automate publishing, and use performance data to make smarter decisions. The right social media tool brings all these capabilities together in one place, making it easier to scale, stay consistent and collaborate across accounts. 

Now that we´ve covered the essential features, let´s take a closer look at the best 10 social media management tools for multiple accounts that help businesses, agencies, and freelancers streamline publishing, engagement and reporting- all from one place: 

Our list of tools to manage multiple social media accounts includes:

1. Fanpage Karma
2. Buffer
3. Hootsuite
4. Sprinklr
5. Sprout Social
6. HubSpot
7. Zoho Social
8. Swat.io
9. Loomly
10. SocialHub

 1. Fanpage Karma

Fanpage Karma is an all-in-one tool that is specifically designed for managing multiple social media accounts. For businesses, social media agencies, or even freelancers, Fanpage Karma provides a comprehensive set of features that includes analytics and benchmarking, customizable reporting options, and strong publishing and collaboration features all in a user-friendly interface. 

The following are noteworthy features of the tool:

✅ Industry-Leading Analytics:

Fanpage Karma sets itself apart with advanced analytics features, which are designed for in-depth benchmarking and competitor analysis. You can compare your profiles to those of your competitors across key metrics such as engagement rate, impressions, or posting frequency. This helps you understand where you stand in your industry. Additionally, Fanpage Karma provides you with strong content optimization features that allow you to identify the most effective formats, hashtags and times to post to continuously improve your content strategy. 

✅ Unlimited Profile Tracking 

Fanpage Karma is a leading social media management tool for multiple accounts since it provides an unlimited number of trackable social media profiles as part of the analytics features. This can be especially useful for freelancers or small agencies who don’t have to pay a lot for access to the tool but can, at the same time, track an unlimited number of profiles for their clients. 

✅ Dynamic Publishing Options 

Having a wide range of publishing options, whether scheduling in the future, including images from a library, or generating hashtags is essential while allowing for feedback both internally and externally. Furthermore, successfully managing social media accounts for clients means that you can both transparently show your plans and strategy as well as allow for their feedback and ideas. The best software to manage multiple social media accounts would offer publishing capabilities that allow for internal and external idea exchanges and feedback. Fanpage Karma does all this and more for publishing that includes advanced monitoring features and scheduling, and engagement across channels. 

✅ Strong Reporting Capabilities

Understanding how to manage multiple social media accounts for business relies heavily on being aware that transparent reporting is important. Fanpage Karma has a number of different report templates and different options to present those reports to stakeholders. As a leading tool to manage multiple social media accounts, Fanpage Karma also offers an unlimited number of dashboards, so different projects can be monitored simultaneously. This enhances the tracking of all sorts of different metrics while empowering data-driven decision-making.

✅ Feedback and Approval Options 

In order to successfully manage social media accounts for multiple clients, feedback on earlier post drafts and approval processes are essential to social media operations these days. Similar to reporting, getting feedback on posts and community engagement can involve colleagues that may not be using your social media tool. This is why Fanpage Karma has developed a feature that allows for these feedback loops, so social media managers can draw on the expertise of their colleagues.

2. Buffer

Buffer may be a good choice if you are looking for something free, as long as you only have 3 social channels you need to track. Buffer gives you what you need in terms of publishing, even though the free version limits the overall number of posts you can publish. However, even this deal will come with many restrictions, especially when it comes to analysis and benchmarking. 

That said, Buffer’s clean interface and ease of use make it a great option for individuals or small teams getting started with managing multiple social media accounts. It supports scheduling, basic engagement tools, and collaborative features like draft sharing and team approvals on paid plans. For those who prioritize simplicity and a focused publishing workflow, Buffer offers a streamlined experience that’s well-suited for day-to-day content management across a few key platforms.

3. Hootsuite

If you are considering an app to manage multiple social media accounts, then you probably have heard of Hootsuite. It is an effective tool for managing multiple accounts since it gives you basically every type of feature you would want in doing so. However, what should give you pause relates to the limitations to the number of profiles you can track and competitors you can benchmark. Additionally, most of those who need to manage multiple accounts may have to opt for their higher priced plans, which can be uncomfortably expensive. 

Its strength lies in offering a unified space where teams can manage content, monitor conversations, and analyze performance across all major social platforms. With features like customizable streams, team permissions, and a central publishing calendar, Hootsuite helps ensure that workflows stay organized—even when handling a high number of profiles. For teams that prioritize efficiency, oversight, and cross-channel coordination, Hootsuite remains a reliable and widely adopted solution.

4. Sprinklr

When searching for software to manage multiple social media accounts, some social media managers may want to incorporate more social listening. Sprinklr excels in social listening as well as other analytic features. However, it also a pricey tool that prevents many from using this option. It also limits the overall number of profiles you can track based on the plan that you choose.  

If you also want to analyze other social networks, Sprinklr also supports online forums or other channels like WhatsApp. Additionally, Its robust workflow management system makes it easier for large teams to collaborate across markets and business units. Each unit has its own set of social profiles and goals. Sprinklr provides the infrastructure for global brands to efficiently scale while maintaining governance and brand consistency across dozens—or even hundreds—of social profiles.

5. Sprout Social

Sprout Social is a strong option for businesses and agencies looking to manage multiple social media accounts in one place. Its user-friendly platform combines publishing, engagement, analytics, and collaboration features in a centralized interface. For teams that need to coordinate across multiple profiles, Sprout’s shared content calendar, approval workflows, and unified Smart Inbox help streamline operations and ensure consistent messaging across channels. These features make it particularly useful for teams working on multiple brands or clients where alignment and transparency are essential.

Sprout also offers solid reporting and performance analysis tools, but with one key limitation: the number of profiles you can manage and analyze is capped based on your subscription tier. While the tool does support basic competitor tracking and monitoring, scaling up across many profiles—especially for agencies—can become expensive. That said, Sprout Social excels in team collaboration and campaign-level insights, making it a strong choice for mid-sized teams focused on structured workflows and client-facing reporting.

6. HubSpot

HubSpot is best known as a CRM and marketing automation platform. However, it also offers a suite of social media management tools that can benefit teams working within the HubSpot ecosystem. With HubSpot, you can connect multiple social media accounts, schedule posts across platforms, and monitor interactions from a single dashboard. HubSpot provides a convenient way for businesses to align their social content with broader marketing campaigns or lead generation efforts and keep everything under one roof.

However, HubSpot’s limitations become clear when it comes to managing multiple social media accounts at scale. The number of accounts you can connect and the depth of reporting and competitor tracking depend on your subscription level. HubSpot lacks some advanced features found in dedicated social media tools, such as flexible dashboards, unlimited profile tracking, and deep benchmarking capabilities. For smaller teams already using HubSpot, the built-in tools may suffice. However, for agencies or businesses managing multiple clients or brands, a more specialized tool is likely a better choice.

7. Zoho Social

Zoho Social is a practical tool for managing multiple social media accounts, particularly for small businesses and growing teams. It has a clean, user-friendly interface and offers features such as content scheduling, publishing, monitoring, and basic reporting. Users can connect multiple profiles and collaborate with teammates through shared calendars and role-based access. Zoho Social also supports basic competitor tracking and integrates well with the wider Zoho ecosystem. This makes it a good choice for teams that already use Zoho CRM or marketing tools.

However, depending on your subscription tier, Zoho Social places limits on the number of profiles you can manage. While it offers monitoring and analytics, the depth of its insights and historical data may not suffice for agencies or businesses managing a high volume of accounts. If your team needs scalable profile tracking, flexible reporting, or more advanced approval workflows, Zoho Social may be too limited for you. Still, it’s a solid starting point for smaller teams looking for a cost-effective way to manage multiple accounts in one place.

8. Swat.io

Swat.io is a collaborative social media management tool designed for agencies, enterprises, and public institutions. With robust features for planning, publishing, community management, and performance tracking, it is well-suited for teams managing multiple accounts across different platforms. One of its standout features is the ability to coordinate transparent content workflows, allowing teams to oversee all profiles and keep stakeholders informed.

The tool provides detailed analytics and monitoring capabilities to help users track performance and engagement across networks. With built-in ticketing for community management, Swat.io ensures that messages, comments, and mentions are processed efficiently, even when managing several channels simultaneously. Swat.io’s structured approach to collaboration, combined with its content calendar and approval workflows, makes it a reliable option for those looking to streamline multi-profile operations with clarity and control.

9. Loomly

Loomly is a user-friendly platform designed to simplify content planning and publishing for teams that manage multiple social media accounts. Its clean, intuitive interface is ideal for organizing content calendars, scheduling posts, and maintaining brand consistency across channels. Loomly’s built-in collaboration tools make it easy to assign roles, manage approval workflows, and ensure that everyone is aligned on strategy and deadlines.

For social media managers working with several brands or clients, Loomly provides a structured environment for managing content without clutter. You can create dedicated calendars for each brand or campaign and easily switch between them. Loomly also includes performance tracking features and optimization tips to help you refine your content based on platform-specific engagement trends. Loomly is particularly well-suited for teams that want a centralized, visual way to manage content across multiple profiles.

10. SocialHub

SocialHub is a professional-grade social media management tool designed for teams and organizations that need to manage multiple accounts efficiently and collaboratively. Its combination of publishing, community management, and analytics on one streamlined platform makes coordinating content and communication across several channels easy. Its intuitive interface allows teams to stay organized, schedule posts, and maintain oversight, even when managing a large number of profiles.

One of SocialHub’s key strengths lies in its collaborative workflow features. With role-based permissions, shared calendars, and approval processes, SocialHub supports smooth coordination between social media managers, clients, and stakeholders. The platform also includes real-time monitoring and performance analytics to help users stay on top of engagement and content impact. SocialHub is a reliable, scalable solution for public institutions, corporate teams, and agencies seeking a secure, structured way to manage multiple social media accounts.