Overview of Features

Analytics

  • Profile and competitor analysis
    • Unlimited profile analysis for Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, Twitter/X, and YouTube
    • Add and analyze an unlimited number of competitor profiles for Facebook, Instagram, Pinterest, TikTok, YouTube
    • Create an unlimited number of dashboards
  • Report design
    • Ready-made reports
    • Edit reports, add or remove charts
    • Save reports as templates and share them with your team
    • Set background images for the report and individual charts
    • Customize colors and fonts of the charts
    • Comment on and describe charts
    • Undo changes
  • Benchmarking
    • Ready-made benchmarking report with the most important charts and key figures at a glance
    • Key figures table to track developments and compare different periods
    • Bar, line, network, ranking, and pie charts
    • Matrix view for simultaneous tracking of 2 key figures
    • Aggregated view of averages, sums, and median
    • Over 500 available key figures
    • Define your own key figures
    • Historical data for two periods side-by-side
    • Sentiment development
    • Target charts with your own targets
  • Content analysis
    • Best publication times
    • Best content formats
    • Best hashtags
    • Topics and keywords
    • Sentiment of posts
    • Posting frequency
    • Top and flop posts
  • Qualitative content analysis
    • Categorization and tagging of posts
    • Templates of categories
    • Create your own categories
    • Have categories suggested by AI
    • Categorization of posts manually or by integrated AI
    • Evaluation with all key figures and charts by categories
  • Demographic analysis
    • for your own Facebook and Instagram profiles
    • Gender distribution of followers
    • Age of followers
    • Origin of followers
  • Sentiment analysis
    • AI-based sentiment analysis of posts and comments
    • Sentiment on a post basis 
    • Sentiment of a profile
    • Historical development
    • Sentiment of comments on a post
  • Exporting reports
    • Exporting reports as PDF, Excel, CSV, and PowerPoint
    • Exporting individual charts
  • Sharing reports
    • Sharing for viewing or editing in a team
    • Sharing for viewing with limited editing via password-protected link for external persons
    • Online presentation for viewing via link
  • AI support
    • AI evaluation of individual analyses
    • AI tagging of posts
    • AI analysis of an entire profile
    • Categorization of profiles by content using AI
  • Automation
    • Automatic commenting on charts using AI
    • Automatic sending of reports to the email addresses you specify
    • Automatic tagging of posts using AI
  • Live analysis
    • Live data from Facebook and Instagram
    • Live tracking of post reactions 
    • Identify trending posts
    • Monitor top topics and terms live
    • Monitor share of voice live
  • Alerts
    • Morning reports
    • Shitstorm alerts
    • Post alert as soon as a profile posts
  • Meta ads analysis
    • Analysis of meta ads from an unlimited number of ad accounts
    • Charts at campaign, ad group, or individual ad level
    • Live ad data available

Engage

  • Central inbox
    • Central inbox for direct messages, comments, and mentions on Facebook, Instagram, LinkedIn, Threads, TikTok, Twitter/X, YouTube, and via email
    • Quick actions such as liking, checking off, etc., directly in the inbox
    • Conversation history in chat design
  • Organization of conversations
    • Central inbox for unanswered messages
    • Delegation of conversations to individual employees
    • Individual folders for each employee
    • Topic-based folders for organization using keywords or employee groups
    • Archive for all completed conversations
  • Rights management
    • Organization of profiles into different profile groups
    • Assign individual rights to employees per profile group
  • Conversation management
    • Block users directly on Facebook
    • Hide conversations on Facebook
    • Mute conversations
    • Set follow-up dates for conversations
  • Possible additions in the text field
    • Text, emojis, GIFs
    • Creating and using templates
    • Attaching images and documents
  • Workflow management
    • Store internal notes in the conversation thread
    • Protection against double processing by automatically displaying whether someone else is also viewing the conversation
    • Automatic saving of unsent replies to work on later
    • Obtain feedback from external parties via email
  • AI support and automation
    • Creation of automatic workflows that scan messages for specific words and perform various actions
    • Sentiment analysis of messages
    • AI-generated suggested responses
    • Store rules and instructions for AI
    • Have your own texts proofread by AI
    • Translation of messages and queries into Arabic, Chinese, German, English, French, Hindi, Italian, Japanese, Portuguese, Russian, Spanish, Vietnamese
  • Notifications
    • E-mail notification of new conversations
    • E-mail notification when conversations are assigned
    • Notifications can be customized
  • Archive and documentation
    • Recording and documentation of every action in a conversation
    • Storage of all incoming and outgoing messages in the archive
    • Archive is searchable
  • Reporting
    • Response time analysis
    • Analysis of the times with the highest message volume
    • Analysis based on users
    • Analysis based on topics

Publish

  • Central content calendar
    • Central editorial calendar for all channels
    • Month, week, and day view
    • List view with information and direct actions
    • Display externally published posts
  • Automated posting
    • Simultaneous posting to any number of profiles and channels
    • Automated posting to Facebook, Instagram, LinkedIn, Threads, TikTok, and Twitter/X
    • Automated posting of common content formats, such as photos, videos, reels, stories, carousels, and PDFs
    • Adding the first comment
    • Manual posting on other channels and formats via desktop or app
  • Integrated workflow
    • Collect and coordinate post ideas
    • Create posts with individual settings for each network
    • Request approval from internal or external persons
    • If approved by multiple people: define whether one or all people in the group must approve
    • Approval rights can be individually defined for each user
    • Documented self-approval possible if rights are available
  • Notifications
    • Notifications about tasks, internal comments, and release requests
    • Notifications for posts to be published manually
    • Receive notifications via app and/or email
    • Activate and deactivate notifications at the global, campaign, and post level
  • Preview
    • Preview of posts in the style of the platform
    • Preview of the Instagram feed
  • Targeting
    • Targeting at language level
    • Targeting at country level
  • Tools and AI support
    • AI image generator
    • AI text generator
    • AI review and feedback on your own posts
    • Integrated image editor
    • Hashtag generator
  • Involve external people
    • Create and add guest users for free
    • Guest users can comment on and approve posts internally
    • Delegate tasks to guest users
    • Share content calendar with guest users
    • Notify guest users via email
  • Organization
    • Calendar and list view of all posts with filter function
    • Grouping of several posts into campaigns
    • Labeling of posts for search and analysis
  • Workflow and task management
    • Integrated to-do management
    • Creating tasks at the post and campaign level
    • Overview of own and delegated tasks on the start page
    • Define responsibilities and employees for posts
  • Media library
    • Central media library for images, videos, GIFs, and PDFs
    • Integrated search and filter function
    • Each image/video can be saved as a suitable variant for a social network
    • Canva connection for importing content
    • Free access to a library of royalty-free images
    • AI-supported image creation

Monitoring

  • Monitoring of brand names and keywords
  • Monitoring of more than 420 million websites as well as Facebook, Instagram, TikTok, and Twitter/X shares
  • Origin analysis and reach estimation
  • Sentiment analysis

Discovery

  • Research billions of posts on Facebook, Instagram, and TikTok
  • Find top posts and get inspired
  • Identify and analyze trending topics
  • Influencer search based on AI-supported categorization of millions of profiles
  • Filtering by category, person, language, and size of profile
  • Topic research and industry analysis with top posts, trends, best posting times, and most active profiles
  • Suggestion of similar profiles based on a given profile

API Access

  • Access to key figures via REST API
  • Access to posts via REST API

Scroll to Top