Overview of Features

Analytics

• Profile and competitor analysis
  • Unlimited profile analysis for Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, Twitter/X, and YouTube
  • Add and analyze an unlimited number of competitor profiles for Facebook, Instagram, Pinterest, TikTok, YouTube
  • Create an unlimited number of dashboards
• Report design
  • Ready-made reports
  • Edit reports, add or remove charts
  • Save reports as templates and share them with your team
  • Set background images for the report and individual charts
  • Customize colors and fonts of the charts
  • Comment on and describe charts
  • Undo changes
• Benchmarking
  • Ready-made benchmarking report with the most important charts and key figures at a glance
  • Key figures table to track developments and compare different periods
  • Bar, line, network, ranking, and pie charts
  • Matrix view for simultaneous tracking of 2 key figures
  • Aggregated view of averages, sums, and median
  • Over 500 available key figures
  • Define your own key figures
  • Historical data for two periods side-by-side
  • Sentiment development
  • Target charts with your own targets
• Content analysis
  • Best publication times
  • Best content formats
  • Best hashtags
  • Topics and keywords
  • Sentiment of posts
  • Posting frequency
  • Top and flop posts
• Qualitative content analysis
  • Categorization and tagging of posts
  • Templates of categories
  • Create your own categories
  • Have categories suggested by AI
  • Categorization of posts manually or by integrated AI
  • Evaluation with all key figures and charts by categories
• Demographic analysis
  • for your own Facebook and Instagram profiles
  • Gender distribution of followers
  • Age of followers
  • Origin of followers
• Sentiment analysis
  • AI-based sentiment analysis of posts and comments
  • Sentiment on a post basis 
  • Sentiment of a profile
  • Historical development
  • Sentiment of comments on a post
• Exporting reports
  • Exporting reports as PDF, Excel, CSV, and PowerPoint
  • Exporting individual charts
• Sharing reports
  • Sharing for viewing or editing in a team
  • Sharing for viewing with limited editing via password-protected link for external persons
  • Online presentation for viewing via link
• AI support
  • AI evaluation of individual analyses
  • AI tagging of posts
  • AI analysis of an entire profile
  • Categorization of profiles by content using AI
• Automation
  • Automatic commenting on charts using AI
  • Automatic sending of reports to the email addresses you specify
  • Automatic tagging of posts using AI
• Live analysis
  • Live data from Facebook and Instagram
  • Live tracking of post reactions 
  • Identify trending posts
  • Monitor top topics and terms live
  • Monitor share of voice live
• Alerts
  • Morning reports
  • Shitstorm alerts
  • Post alert as soon as a profile posts
• Meta ads analysis
  • Analysis of meta ads from an unlimited number of ad accounts
  • Charts at campaign, ad group, or individual ad level
  • Live ad data available

Engage

• Central inbox
  • Central inbox for direct messages, comments, and mentions on Facebook, Instagram, LinkedIn, Threads, TikTok, Twitter/X, YouTube, and via email
  • Quick actions such as liking, checking off, etc., directly in the inbox
  • Conversation history in chat design
• Organization of conversations
  • Central inbox for unanswered messages
  • Delegation of conversations to individual employees
  • Individual folders for each employee
  • Topic-based folders for organization using keywords or employee groups
  • Archive for all completed conversations
• Rights management
  • Organization of profiles into different profile groups
  • Assign individual rights to employees per profile group
• Conversation management
  • Block users directly on Facebook
  • Hide conversations on Facebook
  • Mute conversations
  • Set follow-up dates for conversations
• Possible additions in the text field
  • Text, emojis, GIFs
  • Creating and using templates
  • Attaching images and documents
• Workflow management
  • Store internal notes in the conversation thread
  • Protection against double processing by automatically displaying whether someone else is also viewing the conversation
  • Automatic saving of unsent replies to work on later
  • Obtain feedback from external parties via email
• AI support and automation
  • Creation of automatic workflows that scan messages for specific words and perform various actions
  • Sentiment analysis of messages
  • AI-generated suggested responses
  • Store rules and instructions for AI
  • Have your own texts proofread by AI
  • Translation of messages and queries into Arabic, Chinese, German, English, French, Hindi, Italian, Japanese, Portuguese, Russian, Spanish, Vietnamese
• Notifications
  • E-mail notification of new conversations
  • E-mail notification when conversations are assigned
  • Notifications can be customized
• Archive and documentation
  • Recording and documentation of every action in a conversation
  • Storage of all incoming and outgoing messages in the archive
  • Archive is searchable
• Reporting
  • Response time analysis
  • Analysis of the times with the highest message volume
  • Analysis based on users
  • Analysis based on topics

Publish

• Central content calendar
  • Central editorial calendar for all channels
  • Month, week, and day view
  • List view with information and direct actions
  • Display externally published posts
• Automated posting
  • Simultaneous posting to any number of profiles and channels
  • Automated posting to Facebook, Instagram, LinkedIn, Threads, TikTok, and Twitter/X
  • Automated posting of common content formats, such as photos, videos, reels, stories, carousels, and PDFs
  • Adding the first comment
  • Manual posting on other channels and formats via desktop or app
• Integrated workflow
  • Collect and coordinate post ideas
  • Create posts with individual settings for each network
  • Request approval from internal or external persons
  • If approved by multiple people: define whether one or all people in the group must approve
  • Approval rights can be individually defined for each user
  • Documented self-approval possible if rights are available
• Notifications
  • Notifications about tasks, internal comments, and release requests
  • Notifications for posts to be published manually
  • Receive notifications via app and/or email
  • Activate and deactivate notifications at the global, campaign, and post level
• Preview
  • Preview of posts in the style of the platform
  • Preview of the Instagram feed
• Targeting
  • Targeting at language level
  • Targeting at country level
• Tools and AI support
  • AI image generator
  • AI text generator
  • AI review and feedback on your own posts
  • Integrated image editor
  • Hashtag generator
• Involve external people
  • Create and add guest users for free
  • Guest users can comment on and approve posts internally
  • Delegate tasks to guest users
  • Share content calendar with guest users
  • Notify guest users via email
• Organization
  • Calendar and list view of all posts with filter function
  • Grouping of several posts into campaigns
  • Labeling of posts for search and analysis
• Workflow and task management
  • Integrated to-do management
  • Creating tasks at the post and campaign level
  • Overview of own and delegated tasks on the start page
  • Define responsibilities and employees for posts
• Media library
  • Central media library for images, videos, GIFs, and PDFs
  • Integrated search and filter function
  • Each image/video can be saved as a suitable variant for a social network
  • Canva connection for importing content
  • Free access to a library of royalty-free images
  • AI-supported image creation

Monitoring

• Monitoring of brand names and keywords
• Monitoring of more than 420 million websites as well as Facebook, Instagram, TikTok, and Twitter/X shares
• Origin analysis and reach estimation
• Sentiment analysis

Discovery

• Research billions of posts on Facebook, Instagram, and TikTok
• Find top posts and get inspired
• Identify and analyze trending topics
• Influencer search based on AI-supported categorization of millions of profiles
• Filtering by category, person, language, and size of profile
• Topic research and industry analysis with top posts, trends, best posting times, and most active profiles
• Suggestion of similar profiles based on a given profile

API Access

• Access to key figures via REST API
• Access to posts via REST API