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Overview of Features
Analytics
- Profile and competitor analysis
- Unlimited profile analysis for Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, Twitter/X, and YouTube
- Add and analyze an unlimited number of competitor profiles for Facebook, Instagram, Pinterest, TikTok, YouTube
- Create an unlimited number of dashboards
- Report design
- Ready-made reports
- Edit reports, add or remove charts
- Save reports as templates and share them with your team
- Set background images for the report and individual charts
- Customize colors and fonts of the charts
- Comment on and describe charts
- Undo changes
- Benchmarking
- Ready-made benchmarking report with the most important charts and key figures at a glance
- Key figures table to track developments and compare different periods
- Bar, line, network, ranking, and pie charts
- Matrix view for simultaneous tracking of 2 key figures
- Aggregated view of averages, sums, and median
- Over 500 available key figures
- Define your own key figures
- Historical data for two periods side-by-side
- Sentiment development
- Target charts with your own targets
- Content analysis
- Best publication times
- Best content formats
- Best hashtags
- Topics and keywords
- Sentiment of posts
- Posting frequency
- Top and flop posts
- Qualitative content analysis
- Categorization and tagging of posts
- Templates of categories
- Create your own categories
- Have categories suggested by AI
- Categorization of posts manually or by integrated AI
- Evaluation with all key figures and charts by categories
- Demographic analysis
- for your own Facebook and Instagram profiles
- Gender distribution of followers
- Age of followers
- Origin of followers
- Sentiment analysis
- AI-based sentiment analysis of posts and comments
- Sentiment on a post basis
- Sentiment of a profile
- Historical development
- Sentiment of comments on a post
- Exporting reports
- Exporting reports as PDF, Excel, CSV, and PowerPoint
- Exporting individual charts
- Sharing reports
- Sharing for viewing or editing in a team
- Sharing for viewing with limited editing via password-protected link for external persons
- Online presentation for viewing via link
- AI support
- AI evaluation of individual analyses
- AI tagging of posts
- AI analysis of an entire profile
- Categorization of profiles by content using AI
- Automation
- Automatic commenting on charts using AI
- Automatic sending of reports to the email addresses you specify
- Automatic tagging of posts using AI
- Live analysis
- Live data from Facebook and Instagram
- Live tracking of post reactions
- Identify trending posts
- Monitor top topics and terms live
- Monitor share of voice live
- Alerts
- Morning reports
- Shitstorm alerts
- Post alert as soon as a profile posts
- Meta ads analysis
- Analysis of meta ads from an unlimited number of ad accounts
- Charts at campaign, ad group, or individual ad level
- Live ad data available
Engage
- Central inbox
- Central inbox for direct messages, comments, and mentions on Facebook, Instagram, LinkedIn, Threads, TikTok, Twitter/X, YouTube, and via email
- Quick actions such as liking, checking off, etc., directly in the inbox
- Conversation history in chat design
- Organization of conversations
- Central inbox for unanswered messages
- Delegation of conversations to individual employees
- Individual folders for each employee
- Topic-based folders for organization using keywords or employee groups
- Archive for all completed conversations
- Rights management
- Organization of profiles into different profile groups
- Assign individual rights to employees per profile group
- Conversation management
- Block users directly on Facebook
- Hide conversations on Facebook
- Mute conversations
- Set follow-up dates for conversations
- Possible additions in the text field
- Text, emojis, GIFs
- Creating and using templates
- Attaching images and documents
- Workflow management
- Store internal notes in the conversation thread
- Protection against double processing by automatically displaying whether someone else is also viewing the conversation
- Automatic saving of unsent replies to work on later
- Obtain feedback from external parties via email
- AI support and automation
- Creation of automatic workflows that scan messages for specific words and perform various actions
- Sentiment analysis of messages
- AI-generated suggested responses
- Store rules and instructions for AI
- Have your own texts proofread by AI
- Translation of messages and queries into Arabic, Chinese, German, English, French, Hindi, Italian, Japanese, Portuguese, Russian, Spanish, Vietnamese
- Notifications
- E-mail notification of new conversations
- E-mail notification when conversations are assigned
- Notifications can be customized
- Archive and documentation
- Recording and documentation of every action in a conversation
- Storage of all incoming and outgoing messages in the archive
- Archive is searchable
- Reporting
- Response time analysis
- Analysis of the times with the highest message volume
- Analysis based on users
- Analysis based on topics
Publish
- Central content calendar
- Central editorial calendar for all channels
- Month, week, and day view
- List view with information and direct actions
- Display externally published posts
- Automated posting
- Simultaneous posting to any number of profiles and channels
- Automated posting to Facebook, Instagram, LinkedIn, Threads, TikTok, and Twitter/X
- Automated posting of common content formats, such as photos, videos, reels, stories, carousels, and PDFs
- Adding the first comment
- Manual posting on other channels and formats via desktop or app
- Integrated workflow
- Collect and coordinate post ideas
- Create posts with individual settings for each network
- Request approval from internal or external persons
- If approved by multiple people: define whether one or all people in the group must approve
- Approval rights can be individually defined for each user
- Documented self-approval possible if rights are available
- Notifications
- Notifications about tasks, internal comments, and release requests
- Notifications for posts to be published manually
- Receive notifications via app and/or email
- Activate and deactivate notifications at the global, campaign, and post level
- Preview
- Preview of posts in the style of the platform
- Preview of the Instagram feed
- Targeting
- Targeting at language level
- Targeting at country level
- Tools and AI support
- AI image generator
- AI text generator
- AI review and feedback on your own posts
- Integrated image editor
- Hashtag generator
- Involve external people
- Create and add guest users for free
- Guest users can comment on and approve posts internally
- Delegate tasks to guest users
- Share content calendar with guest users
- Notify guest users via email
- Organization
- Calendar and list view of all posts with filter function
- Grouping of several posts into campaigns
- Labeling of posts for search and analysis
- Workflow and task management
- Integrated to-do management
- Creating tasks at the post and campaign level
- Overview of own and delegated tasks on the start page
- Define responsibilities and employees for posts
- Media library
- Central media library for images, videos, GIFs, and PDFs
- Integrated search and filter function
- Each image/video can be saved as a suitable variant for a social network
- Canva connection for importing content
- Free access to a library of royalty-free images
- AI-supported image creation
Monitoring
- Monitoring of brand names and keywords
- Monitoring of more than 420 million websites as well as Facebook, Instagram, TikTok, and Twitter/X shares
- Origin analysis and reach estimation
- Sentiment analysis
Discovery
- Research billions of posts on Facebook, Instagram, and TikTok
- Find top posts and get inspired
- Identify and analyze trending topics
- Influencer search based on AI-supported categorization of millions of profiles
- Filtering by category, person, language, and size of profile
- Topic research and industry analysis with top posts, trends, best posting times, and most active profiles
- Suggestion of similar profiles based on a given profile
API Access
- Access to key figures via REST API
- Access to posts via REST API