How Many People in a Post Perform Best
How many people in a post drive reach, likes, and shares? Our analysis shows what really works on Instagram and why many brands are getting it wrong.
How Many People in a Post Perform Best Read More »
Study
Learn more about trends, best practices, and changes related to the social media world. Our studies provide key insights to help you improve your strategy.
Which Tone of Voice Performs Best on Instagram?
This Instagram analysis reveals data-based insights showing how different styles of communication can impact reach, engagement, and shares.
Which Tone of Voice Performs Best on Instagram? Read More »
Do Instagram Posts With Text Overlays Perform Better?
Should Instagram posts feature text overlays? Our analysis reveals whether text overlays boost performance or if text-free visuals are more effective.
Do Instagram Posts With Text Overlays Perform Better? Read More »
How Long Should TikTok Videos Be?
How long should TikTok videos be for engagement, reach, and completion? Our study takes a closer look at the optimal TikTok video lengths.
How Long Should TikTok Videos Be? Read More »
Do Hashtags Still Work on Instagram?
Are hashtags still relevant on Instagram? Find out why they can still be useful, which hashtag strategies work, and where social media managers can benefit.
Do Hashtags Still Work on Instagram? Read More »
Performance Check: Carousels vs. Videos
Do carousels outperform Instagram Reels and TikTok videos? Our analysis offers valuable insights and tips for your content strategy.
Performance Check: Carousels vs. Videos Read More »
More Appearance than Reality? Meta Relying on Views as the Key Metric
Views are now the key metric for all content formats. What exactly is this new metric, and how does it influence the measurement of the success of posts?
More Appearance than Reality? Meta Relying on Views as the Key Metric Read More »
Social Media Prediction for the 2024 US Elections
Can social media predict election results? We analyze who has a better chance of winning: Kamala Harris or Donald Trump.
Social Media Prediction for the 2024 US Elections Read More »
What is the Optimal Instagram Story Length
We conducted an extensive study of Instagram stories so we can tell you about their ideal length. Read more to find out what we discovered.
What is the Optimal Instagram Story Length Read More »
The big social video ranking 2024
Instagram, TikTok or Facebook? How to find the best platform for your short videos.
The big social video ranking 2024 Read More »
EURO 2024: Who is the European Social Media Champion?
Which soccer star is in the lead on social media? We analyze Europe’s national players and determine the European Social Media Champion 2024.
EURO 2024: Who is the European Social Media Champion? Read More »
Content Trend UGC on TikTok: A Lot of Hype Over Nothing?
User-generated content is considered to be this year’s no. 1 content trend. Check out our study to reveal whether UGC is really worth it for companies.
Content Trend UGC on TikTok: A Lot of Hype Over Nothing? Read More »
Eurovision Song Contest 2024: Who Will Win According to Social Media?
We analyzed the social media performance of the ESC candidates to predict who will win the world’s biggest live music event in 2024.
Eurovision Song Contest 2024: Who Will Win According to Social Media? Read More »
The 2024 European Elections on Social Media
A comprehensive insight into the European political landscape: discover the top issues of EU political groups on social media in the run-up to the 2024 elections.
The 2024 European Elections on Social Media Read More »
Study: Do posts with faces perform better on Instagram?
We analyzed over 4,100 posts across 4 industries to answer the question: “Do photos and videos with faces really perform better on social media?”
Study: Do posts with faces perform better on Instagram? Read More »
Has TikTok Restricted Organic Reach?
Have views on TikTok collapsed? We analyzed nearly 800k posts and will tell you what we found. Plus – 5 tips to increase your TikTok reach.
Has TikTok Restricted Organic Reach? Read More »
How Many Hashtags Should You Use on Instagram?
Have you ever wondered how many hashtags to use on Instagram? We analyzed the performance of 1.6M posts and will tell you what we found.
How Many Hashtags Should You Use on Instagram? Read More »