Learn more about trends, best practices, and changes related to the social media world. Our studies provide key insights to help you improve your strategy.
Discover the 2026 Bundesliga social media ranking across Instagram and TikTok, with Arsenal leading overall and Coventry standing out for growth and interaction.
Bundesliga Social Media Power Ranking: 2026 Season Read More »
Discover the 2026–27 Premier League social media ranking across Instagram and TikTok, with Arsenal leading overall and Coventry standing out for growth and interaction.
Premier League Social Media Power Ranking: 2026-2067 Season Read More »
How does your favorite La Liga team rank in social media? We analyzed the teams to see who had the strongest presence on Instagram and TikTok
The La Liga Social Media Power Rankings: Beginning of 2026-2027 Season Read More »
Reels, carousels, or images? Our Instagram analysis compares performance data to show which post format works best for small, medium, and large profiles.
Which Instagram format gets the highest reach? Read More »
The Golden Gate Bridge method allows you to leverage the success of high-reach posts for important content.
Golden Gate Bridge Method for Social Media Posts Read More »
Do posts reach mostly followers or non-followers on TikTok and Instagram? Learn more about who sees your content in our April 2026 study.
TikTok vs. Instagram Reach Read More »
How many people in a post drive reach, likes, and shares? Our analysis shows what really works on Instagram and why many brands are getting it wrong.
How Many People in a Post Perform Best Read More »
This Instagram analysis reveals data-based insights showing how different styles of communication can impact reach, engagement, and shares.
Which Tone of Voice Performs Best on Instagram? Read More »
Should Instagram posts feature text overlays? Our analysis reveals whether text overlays boost performance or if text-free visuals are more effective.
Do Instagram Posts With Text Overlays Perform Better? Read More »
How long should TikTok videos be for engagement, reach, and completion? Our study takes a closer look at the optimal TikTok video lengths.
How Long Should TikTok Videos Be? Read More »
Are hashtags still relevant on Instagram? Find out why they can still be useful, which hashtag strategies work, and where social media managers can benefit.
Do Hashtags Still Work on Instagram? Read More »
Do carousels outperform Instagram Reels and TikTok videos? Our analysis offers valuable insights and tips for your content strategy.
Performance Check: Carousels vs. Videos Read More »
Views are now the key metric for all content formats. What exactly is this new metric, and how does it influence the measurement of the success of posts?
More Appearance than Reality? Meta Relying on Views as the Key Metric Read More »
Can social media predict election results? We analyze who has a better chance of winning: Kamala Harris or Donald Trump.
Social Media Prediction for the 2024 US Elections Read More »
We conducted an extensive study of Instagram stories so we can tell you about their ideal length. Read more to find out what we discovered.
What is the Optimal Instagram Story Length Read More »
Instagram, TikTok or Facebook? How to find the best platform for your short videos.
The big social video ranking 2024 Read More »
Which soccer star is in the lead on social media? We analyze Europe’s national players and determine the European Social Media Champion 2024.
EURO 2024: Who is the European Social Media Champion? Read More »
User-generated content is considered to be this year’s no. 1 content trend. Check out our study to reveal whether UGC is really worth it for companies.
Content Trend UGC on TikTok: A Lot of Hype Over Nothing? Read More »
We analyzed the social media performance of the ESC candidates to predict who will win the world’s biggest live music event in 2024.
Eurovision Song Contest 2024: Who Will Win According to Social Media? Read More »
A comprehensive insight into the European political landscape: discover the top issues of EU political groups on social media in the run-up to the 2024 elections.
The 2024 European Elections on Social Media Read More »
