Learn more about trends, best practices, and changes related to the social media world. Our studies provide key insights to help you improve your strategy.
Views are now the key metric for all content formats. What exactly is this new metric, and how does it influence the measurement of the success of posts?
More Appearance than Reality? Meta Relying on Views as the Key Metric Read More »
Can social media predict election results? We analyze who has a better chance of winning: Kamala Harris or Donald Trump.
Social Media Prediction for the 2024 US Elections Read More »
We conducted an extensive study of Instagram stories so we can tell you about their ideal length. Read more to find out what we discovered.
What is the Optimal Instagram Story Length Read More »
Instagram, TikTok or Facebook? How to find the best platform for your short videos.
The big social video ranking 2024 Read More »
Which soccer star is in the lead on social media? We analyze Europe’s national players and determine the European Social Media Champion 2024.
EURO 2024: Who is the European Social Media Champion? Read More »
User-generated content is considered to be this year’s no. 1 content trend. Check out our study to reveal whether UGC is really worth it for companies.
Content Trend UGC on TikTok: A Lot of Hype Over Nothing? Read More »
We analyzed the social media performance of the ESC candidates to predict who will win the world’s biggest live music event in 2024.
Eurovision Song Contest 2024: Who Will Win According to Social Media? Read More »
A comprehensive insight into the European political landscape: discover the top issues of EU political groups on social media in the run-up to the 2024 elections.
The 2024 European Elections on Social Media Read More »
We analyzed over 4,100 posts across 4 industries to answer the question: “Do photos and videos with faces really perform better on social media?”
Study: Do posts with faces perform better on Instagram? Read More »
Have views on TikTok collapsed? We analyzed nearly 800k posts and will tell you what we found. Plus – 5 tips to increase your TikTok reach.
Has TikTok Restricted Organic Reach? Read More »
Have you ever wondered how many hashtags you should use on Instagram? We analyzed the performance of 5 million profiles, and we will tell you want we found.
How many Hashtags should you use on Instagram? Read More »
