Managing multiple social media accounts is just a fact of life for social media managers. For this reason, the core question for so many social media managers is simple: how do you successfully manage multiple social media accounts at once in the most effective and efficient way possible? This article will focus on this very question and will explain the best ways to manage multiple social media accounts with a specially designed tool, no matter if you are working for a large corporation, a social media agency, or as a freelancer.

Managing multiple social media accounts is not only about planning posts on different types of channels, but also requires a complex and integrated strategy that is efficient and scalable. In reality, one solution for managing social media accounts is to simply sign in to each profile individually and work like that. However, nobody would approach it like this since it would take hours to do even simple tasks and require investment in a massive team of social media managers, all while losing out on cross-channel insights. That is why most companies and agencies search for product solutions where you can manage all your social media accounts from one place while maintaining oversight across all channels. 

This article will cover the different types of businesses that normally have to manage multiple social media accounts, the important qualities and functions of social media tools, and also give an overview of some of the best tool options available.

Who Needs to Manage Multiple Social Media Accounts

Truly knowing how to manage multiple social media accounts depends on understanding what your needs are. While many companies need to manage multiple social media accounts, there are a variety of different challenges that arise depending on the nature of their business. Multi-platform social media management can be a real challenge depending on what they need to get out of it. Here are some of the personas of social media managers that should be taken into account: 

Social Media Managers at Businesses of all Sizes

Of course, there are some small businesses that just have a company LinkedIn account, or perhaps Twitter, who don’t have a need to manage all social media from one place. However, many companies have company profiles across several channels. What can make this even more complicated is that some companies have many different brands, each of which has a social profile on different platforms.  

When you are a marketing manager who is managing business social media accounts, you know that the job is much more than simply posting every so often and gaining some followers. Managing social media accounts for a business  is about creating an effective strategy for the business while monitoring your progress, analyzing competitors, and engaging with your audiences. All of those tasks require the use of an integrated tool.       

Social Media Agencies

If you are working for a social media agency, you need to know how to manage multiple clients’ social media accounts. Every social media agency has a wide range of profiles they manage simultaneously, and every client has different goals and specifications for their social media work. It’s not just about managing multiple social media accounts for one company, but rather multiple social media accounts for multiple (perhaps even several dozen) companies. With each client having unique goals, different target audiences, as well as brand building guidelines, social media agencies are tasked with not only organizing but also creative obligations. 

Managing social media accounts for multiple clients can be a complex task for social media agencies. It’s clear that managing social media accounts for multiple clients requires careful organization internally and externally, open communication channels, and teamwork from those inside the agency. An effective social media management tool needs to be able to address a wide range of individualized strategies and reporting demands while also providing for constant feedback related to content copy, post scheduling, analysis of campaigns and activities of competitors, as well as community management across different channels.

Freelancers

Managing social media accounts for clients with a long lists of demands can be very challenging for freelancers that don’t have the resources of a large agency. Freelance social media managers and consultants not only need to perform many different tasks for their clients by themselves, but also need to provide up-to-date reporting on a regular basis. A simple project management tool simple won’t cut it. Freelancers must always think about how to manage social media accounts for multiple clients where their activities are transparent, while also providing timely updates on progress.    

To do this, freelancers must leverage a social media tool to its highest level in order to efficiency manage their client’s accounts. Publishing posts itself on its own can be a hassle with the creation of content copy, post scheduling, and reporting of results. This all requires streamlined approval workflows that help scale all the activities that freelancers are expected to perform. Apart from all this, you have to find out how to manage multiple clients’ social media accounts in the most efficient way possible in order to run a profitable business! 

Finding a Tool to Manage Multiple Social Media Accounts

Finding out how to manage multiple social media accounts in the most efficient way possible is the goal for nearly all social media managers. We commonly hear questions about how to post to multiple social networks simultaneously. So let’s start out with an example. Let’s say a social media manager is tasked with managing multiple social media accounts that requires posting the same content across different networks. How would you post on multiple social media platforms at once?

Moreover, how would you share results and progress from a specific campaign? This is just a typical day in the life of social media managers, and the solution comes in the form of a dynamic and powerful social media management tool. A starting point for such a tool is the ability to manage all social media from one place, but there is more to it than that. 

We have researched this subject meticulously and have narrowed it down to 4 primarily areas that need to have the right tool to effectively manage multiple social media accounts. In doing so, we will discuss what are the best platforms or software programs to manage multiple social media accounts. This is because managing social media accounts is made easier when you have a social media tool that makes your work more efficient for key tasks. The best social media management tools for multiple accounts include features that excel in:

The best social media management tools for multiple accounts include as features that excel in:

• Comprehensive Collaboration Functionality for Teams 
• Dynamic Publishing Capabilities 
• Unlimited Profiles that can be Analyzed
• Shareable Feedback and Approval Processes (even for those without a subscription)

Comprehensive Collaboration Features for Team

Dynamic Publishing Capabilities

Many businesses may wonder how to post on multiple social media platforms at once,    since this can make posting content across different profiles more efficient. As our example above showed, multi-posting capabilities across different channels as well as the same channels but with different accounts is an absolute necessity. Dynamic publishing capabilities that are transparent, can handle different posting times for dozens of accounts, and allow for feedback are needed in this case. Ideally, the best social media management tools for multiple accounts would have publishing capabilities should also come with a host of features such as hashtag generators, AI assistants, and an image library.

Unlimited Analysis and Benchmarking Features

Shareable Feedback and Approval Processes

Being able to share post drafts to reports to dashboards, even for those without a subscription to the social media tool, is generally a requirement for agencies or large businesses. This is all related to the internal and external feedback capabilities of a social media tool that is designed to keep all stakeholders informed about what is happening and to get feedback from a wide range of people. If your social media tool does not allow you to do this, then you might want to consider a tool that does. 

Best Social Media Management Tools for Multiple Accounts

With the right tool to manage multiple social media accounts, businesses and agencies can effectively scale their operations while leveraging the expertise of their employees. Below, we will highlight four popular social media management tools that many agencies choose to manage their tasks. 

Fanpage Karma

Our previous conversation about how to manage multiple social media accounts and what you need to make the process more efficient now brings us to tools available to help you do that. To begin, let’s discuss Fanpage Karma, which is an all-in-one tool that is specifically designed for managing multiple social media accounts. For businesses, social media agencies, or even freelancers, Fanpage Karma provides a comprehensive set of features that includes analytics and benchmarking, customizable reporting options, and strong publishing and collaboration features all in a user-friendly interface. 

✅ Unlimited Profile Tracking

Fanpage Karma is a leading social media management tool for multiple accounts since it provides an unlimited number of trackable social media profiles as part of the analytics features. This can be especially useful for freelancers or small agencies who don’t have to pay a lot for access to the tool but can, at the same time, track an unlimited number of profiles for their clients. 

✅ Dynamic Publishing Options

Having a wide range of publishing options, whether scheduling in the future, including images from a library, or generating hashtags is essential while allowing for feedback both internally and externally. Furthermore, successfully managing social media accounts for clients means that you can both transparently show your plans and strategy as well as allow for their feedback and ideas. The best software to manage multiple social media accounts would offer publishing capabilities that allow for internal and external idea exchanges and feedback. Fanpage Karma does all this and more for publishing that includes advanced monitoring features and scheduling, and engagement across channels. 

✅ Strong Reporting Capabilities

Understanding how to manage multiple social media accounts for business relies heavily on being aware that transparent reporting is important. Fanpage Karma has a number of different report templates and different options to present those reports to stakeholders. As a leading tool to manage multiple social media accounts, Fanpage Karma also offers an unlimited number of dashboards, so different projects can be monitored simultaneously. This enhances the tracking of all sorts of different metrics while empowering data-driven decision-making.

✅ Feedback and Approval Options 

In order to successfully manage social media accounts for multiple clients, feedback on earlier post drafts and approval processes are essential to social media operations these days. Similar to reporting, getting feedback on posts and community engagement can involve colleagues that may not be using your social media tool. This is why Fanpage Karma has developed a feature that allows for these feedback loops, so social media managers can draw on the expertise of their colleagues. 

Buffer

Buffer may be a good choice if you are looking for something free, as long as you only have 3 social channels you need to track. Buffer gives you what you need in terms of publishing, even though the free version limits the overall number of posts you can publish. However, even this deal will come with many restrictions, especially when it comes to analysis and benchmarking. 

Hootsuite

If you are considering an app to manage multiple social media accounts, then you probably have heard of Hootsuite. It is an effective tool for managing multiple accounts since it gives you basically every type of feature you would want in doing so. However, what should give you pause relates to the limitations to the number of profiles you can track and competitors you can benchmark. Additionally, most of those who need to manage multiple accounts may have to opt for their higher priced plans, which can be uncomfortably expensive. 

Sprinklr

When searching for software to manage multiple social media accounts, some social media managers may want to incorporate more social listening. Sprinklr excels in social listening as well as other analytic features. However, it also a pricey tool that prevents many from using this option. It also limits the overall number of profiles you can track based on the plan that you choose.