When are good times to post on TikTok? If you are active on TikTok, want to promote your business or products on the platform, or aspire to be an influencer, you have probably asked yourself more than once about when the best time to post would be to reach the most people. You may be tempted to find some data online that tells you when is it a good time to post on TikTok. This can sometimes be helpful if you are simply trying to find some quick information. However, if you are serious about building your TikTok presence, and especially if you are posting to help grow your business or want to grow your following and become an influencer, then you should consider taking a more data-driven approach.

So, what are the best times to post on TikTok? The question seems simple enough but, in reality, there is not a straightforward answer. When trying to determine when the best time to post on TikTok is, it is important to find out when your audience is most likely to engage with the content. This will maximize the likelihood of your video getting picked up by the TikTok algorithm and reaching the right audience. In this article, we will take you through the steps to find the best times to post on TikTok for your own profile using advanced data analytics. 

In this article, we will take you through different techniques you can use to find the best times to post on TikTok for your own profile. As you will see, there are 3 different techniques that you can use to find the best times to post on TikTok, depending on your needs. We will go through everything to consider for each and tell you the secrets of finding the best times to post on TikTok. 

Is there a Best Time to Post on TikTok?

TikTok is popular because it creates a highly personalized mix of content for every user. However, many creators may feel like they don’t really understand how the TikTok algorithm works and, therefore, they may think that there is nothing they can do to influence who will see their video. 

Even though the exact mechanisms behind the TikTok algorithm are not public, there are a couple of things you have control over if you want to reach the right audience and grow your TikTok account. Optimizing your posting time will increase the chances of getting higher post engagement during the first few minutes and hours, which is a key criterion when it comes to how far the TikTok algorithm spreads your video. After all, you want your TikTok to be shown on as many users’ “For You” pages as possible. 

You will find many articles out there mentioning specific best times to post on TikTok, and while those times may give very general recommendations, the actual times when your particular audience is most likely to engage with your post may be different. For those who run these studies, their suggestions will be geared more at the global best times to post on TikTok. Because of this, many content creators may find that the time their audience is online varies widely from the generally suggested global best times to post on TikTok. 

Your TikTok profile is unique, and your best posting times are as well. Therefore, before committing to a posting schedule, it is important to do your research so you can find out what are the best times to post on TikTok for your own profile.   

The Challenge with Finding the Best Days and Times to Post on TikTok

Knowing the best days and times to post on TikTok in general can be helpful. This is because some of these hours and days appear to be connected to higher engagement rates. However, your posts will achieve the highest engagement on TikTok not when most people are online on TikTok in total, but when the people who are most interested in your content are most active. This may be different from the generally held ideas related to the best times to post on TikTok. After all, you probably operate in a certain niche with a specific target audience. 

If you are new to the video sharing platform and building an audience from zero, you might not have historical data that indicates the best days to post on TikTok that yield higher interaction with your videos. Whether you are just starting out on TikTok, or if you are looking for a larger data set to get more advanced insights based on many profiles similar to yours, there is an approach that can help you find when is a good time to post on TikTok. If you are taking TikTok seriously, it is important to know who your competitors on TikTok are, when and how much they are posting, and when your target larger audience is most active.

So, what can you do to find out when you should post on TikTok? We will go through 3 options that can help you find the best times to post on TikTok in more detail below.

Option 1: The “Do-It-Yourself” Approach and Its Drawbacks

Let’s first address the simple way that may give you a quick answer, but also has its shortcomings. TikTok offers creators some insights into the performance of their TikTok videos and can give you suggestions on the best days and times to post on TikTok. With a TikTok Pro account, you will be able to see an analytics section in your settings menu.

Your TikTok analytics will show you some information about your existing followers, for example their gender and location. Identifying where your audience resides can be helpful in finding out the best time to post on TikTok, especially when catering to a global audience across different time zones. Once you know where your audience is located, you can find out when they are active on TikTok. TikTok’s analytics lets you identify the hours and days when your existing audience was most active. However, this is limited only for the last 7 days.

You might think that by looking at this data, you will be able to clearly identify when the best time to post on TikTok for better engagement is. However, be careful. The above-mentioned times only show you when your followers are online, not when they are most likely to interact with your content.

Regarding your content’s performance, you might be able to find some insights in the TikTok analytics “content” tab, including total play time, average watch time, reach, and whether viewers found your content via your profile or their “For You” page. But again, these metrics will only be available for the last week as well as for your own content and your existing followers, so the insights you can get from this are very limited.

Another drawback of using only TikTok’s analytics section relates to not knowing the times when other profiles in your niche publish their best-performing content. By just using your own TikTok analytics, this information will not be available to you. If you are only starting out and have not collected a lot of data yet, you may be posting at the wrong time, and it could take you a while to find the best days and times to post on TikTok.

The good news is that all of these problems can be solved using advanced social media analytics and research tools. In the rest of the article, we will help you learn more about two, data-based techniques you can use for finding the best posting times on TikTok. 

Option 2: Use a Social Media Research Tool to Research Posting Times for Broad Topics

The second option you can use is particularly effective when you are looking at broad topics and want to post when people who are interested in those topics are online. This involves a social media research tool that allows you to use various filters, both in terms of keywords and location/language, to help you focus on a particular topic in a specific region. The goal is to understand the behavior of people online when it comes to a certain topic that can also be adjusted for a particular country and/or language.

The advantage of using this technique is that, if you use the right filters, you can both get focused posting data for a topic as well as draw on large data sets to give you more confidence in your findings. One of the possible drawbacks is that you will be pulling in data from accounts that don’t necessarily have the same target audience as you. For instance, in our example below, we will research the topic “football” (“soccer” for Americans), and what times would be best to post for that topic. In this case, our social media research tool will pull in posting data for thousands of profiles posting about this topic. However, there can be many different accounts posting about this topic, not all of which may share the overall theme of your account. While this is not necessarily bad, you should always keep this possible downside in mind. 

As we already pointed out, there are social media research tools that are designed to help you find the best times to post on TikTok for relatively broad topics. For our examples below, we will be using the research tool from Fanpage Karma to analyze the topic of football and when you should post on TikTok if you are creating content about this topic. First, let’s look at the best times to post on TikTok globally for May 2025. Keep in mind that the times in the graph below are for Eastern Standard Time (EST). 

So, if you are creating content for a global audience in May 2025 for those interested in football, the best posting times on TikTok are:

• Mondays from 4 a.m. to 2 p.m.
• Fridays from 4 a.m to 12 p.m. and 8 p.m. to 10 p.m.
• Saturdays from 4 a.m. to 6 a.m. and 12 p.m to 6 p.m.
• Sundays from 10 a.m to 8 p.m.

While we see what these best posting times are if your audience is global, perhaps you want to focus on a single country, such as Germany. You would simply then adjust your filter to Germany and take a look at the results.

You can see that the ideal posting times have changed. In this case, the best days and times to post on TikTok are:

• Mondays from 12 a.m. to 2 a.m.
• Fridays from 4 p.m. to 8 p.m.
• Saturdays from 2 a.m. to 8 a.m. and 6 p.m. to 8 p.m.
• Sundays from 12 a.m. to 2 p.m. and 6 p.m. to 8 p.m.

As you can see, this can be a great technique for monitoring TikTok posting times for broad topics that you post about often. When used with the right filters, you can even look more closely at particular languages and countries. But how can you get even a better idea of when your target audience is online and most likely to interact with your content? This is where the third option comes in.

Option 3: Researching the Best Times to Post on TikTok Using Advanced Analytics

When you use advanced data analytics, finding the best time to post on TikTok is in your own hands. You can use TikTok analytics but be limited in your analytical insights, or you can use an advanced social media analytics tool to help you analyze your competitors as well as other content creators in your niche. In this way, you will be able to gain valuable insights much faster than by just collecting data from your TikTok analytics week after week.

So, how do you go about determining what are the best times to post on TikTok for your business? There are 4 steps you need to consider: 

1. Choose the TikTok profiles you intend to analyze
2. Select your timeframe
3. Study the data output
4. Set up your posting schedule and monitoring

In discussing how to find the best time to post on TikTok for your profile, we will be using the all-in-one social media tool, Fanpage Karma, so we can illustrate what your data output will look like and how to understand it. Importantly, Fanpage Karma offers unlimited profile tracking, which can greatly improve your analytical insights for posting times since it allows you to bring in dozens or hundreds of profiles to your analysis.

One last note is that in going through these steps, we will be analyzing the TikTok profiles of some large European football clubs: AC Milan, Arsenal, Borussia Dortmund, FC Bayern, FC Barcelona, Juventus, Liverpool FC, Manchester City, Manchester United, Paris Saint Germain, Real Madrid, and Tottenham. This will help us illustrate how to find the best times to post on TikTok for these clubs. 

Step 1: Choose the TikTok profiles you want to analyze

For the first step, you need to decide on which profiles you wish to analyze. It is important to make sure that all the profiles you are adding to your data set are relevant to your business. You should not include profiles that are not similar to your own, as this may skew your data. In fact, your main goal is to compare your TikTok channel to others that have a similar target audience and post similar content, since this is what will give you the most accurate insights about when you should post.

You should always ask yourself a few things to help you decide what profiles to analyze and how they relate to your potential audience:

• Where is my target audience located and which timezone(s) are they in?
• What is my industry or specific niche?
• Who are the most relevant content creators and competitors for my target audience? With whom will I be competing for their attention?

Always choose TikTok profiles in your niche that are targeting the same audience as you do. For instance, if you are smaller, regional football club, you probably don’t want to be included larger international clubs in your analysis, especially if they are outside your country or region. A larger data set will provide you with more reliable results, but be careful that the accounts you choose are relevant to your target audience. As a last step, you can add your own TikTok profile to the dashboard so that you can compare your results to your competitors’ results.

Step 2: Select your Timeframe

It is important to understand the timeframe you are analyzing for determining when is the best time to post on TikTok. There are several options or approaches that you can take in this regard. For instance, you may want to analyze general best posting times that use data collected throughout an entire year. This approach would give you a larger data set and can help you understand the best posting times more generally through a given time period. 

Alternatively, perhaps you are interested in looking at when the best times to post on TikTok are on a monthly basis. This involves a smaller historical data set that focuses on a given month and will be more prone to variations from what happened in that given time period. This approach can be valuable if you are creating a large campaign for a specific holiday season and want to make sure you are planning your posting times accordingly.

Let’s illustrate the importance of this issue with an example. In analyzing profiles of the selected European football clubs, we will look at two different timeframes related to the data we are collecting. The charts below display circles in different sizes and colors. The bigger the circle, the higher the number of posts and greener the circle, the more interactions there are on these posts.

For our first analysis, we will look at the performance of the profiles for the month of September regarding the best times to post for these clubs. The data output below highlights times that have high post interaction rates. What’s more, you can also find times that not only have high average post interaction rates, but also where few posts are being published (look for the small green circles).

(September 2023, all profiles)

The chart above shows that the best times to post on TikTok for these profiles in September if you are posting globally is:

• Mondays from 12 p.m. to 4 p.m.
• Thursdays at 8 a.m.
• Fridays from 4 p.m. to 6 p.m. and 10 p.m. to 12 a.m.
• Saturdays from 10 p.m. to 12 a.m.
• Sundays from 10 p.m. to 12 a.m.

But what if you want to analyze a larger timeframe to find out when to post on TikTok? Let’s see how the results change if you focus on a 6-month period.

(April – September 2023, all profiles)

In this case, we see that the there are some different times to consider posting if you are analyzing a longer time period for when to post on TikTok:

• Mondays from 2 a.m. to 6 a.m.
• Tuesdays from 2 a.m. to 6 a.m.
• Thursdays from 4 a.m. to 6 a.m.
• Thursdays from 4 a.m. to 6 a.m.
• Fridays from 4 a.m. to 6 a.m. and 10 p.m. to 12 a.m.
• Sundays from 6 a.m. to 8 a.m. and 10 p.m. to 12 a.m.

With a longer time period and a larger set of data to analyze, we can already see that our results have changed with new opportunities appearing as well as times that should maybe be avoided. Generally speaking, when trying to find the best days and times to post on TikTok, the more data you analyze, the more accurate your results will be.

As we have seen above, the timeframes you choose will affect your data output and your conclusions on when the best time to post on TikTok may be. Always be aware of what your aims are with your best time to post analysis, and make sure the timeframe you choose fits these aims.

Step 3: Study your Data Output

Once you have added all the relevant competitors and content creators to your dashboard, you can start analyzing them. In the content analysis part of the Fanpage Karma content tool, there is a “Best time to post” chart that displays the average post interaction rates for posts for certain times of the day and the week. As we mentioned above, the greener a circle is, the higher the average post interaction rate for that timeframe was, while the size of the circle indicates how many posts were at made at that time. This data output can give you powerful insights on when to post on TikTok today, tomorrow, or in the coming week. 

Analyzing and understanding your data is crucial to bring about good results. Let’s look at the example below. As we covered in the first two steps, the profiles you choose to include in your data set as well as the timeframe of your analysis will affect your data output. However, you also need to be aware of the actual timezones that the profiles of your analysis are in and how that may affect your posting times. 

(November 2023, all profiles)

Let’s briefly look at the best posting times for November 2023 for all the European football clubs mentioned above. The best times to post on TikTok when analyzing this data set would be:

• Tuesdays from 6 a.m. to 8 a.m.
• Thursdays from 6 a.m. to 8 a.m. and 12 p.m. to 2 p.m.
• Saturdays from 12 p.m. to 2 p.m. and 10 p.m. to 12 a.m.
• Sundays from 10 a.m. to 12 p.m.

However, what happens if we change our data set to only include clubs that are located in Central European Time? This means that we will remove all the profiles from GMT from our data set and then study the new data output.

(November 2023, profiles using CET)

In our example, the best times to post on TikTok for a European soccer team with a target audience located in Central Europe would be:

• Tuesday from 8 a.m. to 10 a.m. 
• Thursdays from 8 a.m. to 10 a.m. and 12 p.m. to 2 p.m.
• Fridays from 6 p.m. to 8 p.m.
• Saturdays from 12 p.m. to 2 p.m. and 10 p.m. to 12 a.m.
• Sundays from 10 a.m. to 12 p.m.

Finally, we may want to select only for teams that are located GMT and see what the best times to post for those teams are. Below is how the data output when we select for only these teams.

(November 2023, profiles using GMT)

We can see that the football teams in our data set, the best times to post on TikTok are:

• Mondays from 10 a.m. to 12 p.m. and 4 p.m. to 8 p.m.
• Wednesdays from 12 p.m. to 2 p.m. and 10 p.m. to 12 a.m.
• Fridays from 12 a.m. to 2 a.m. and 10 a.m. to 12 p.m.
• Saturdays from 10 a.m. to 12 p.m. and 10 p.m to 12 a.m.
• Sundays from 10 a.m. to 12 p.m.

As you can see from the examples above, seemingly slight adjustments in the data can lead to real changes in when you should consider to post. The important point here as well is to always know what timezones the profiles you are tracking are in so you can be sure that you are targeting the right audience in the right timezone. 

What this example shows us is that if you are still wondering when the best time to post on TikTok is for your business, you will have to analyze competitors and content creators relevant to your target audience. Generally, the larger your data set and the timeframe you are analyzing, the better. However, there are reasons why you would want to limit your data size or to take a look at only a certain number of profiles. This could be because you are running a campaign specifically geared toward a single country or region.

You may also want to pay special attention to the amount of posts going out at one time. After all, you want to have as little competition as possible while getting the highest number of comments, shares, engagement, etc. 

The main takeaway here is that you should adjust your data set and timeframe in order to gain the data insights that you need for your content plan. By analyzing not only your own data, but also your competitors, you can get much more advanced insights than simply following common wisdom about the best time to post on TikTok and seeing what happens. In this way, you will save a lot of trial and error.

Step 4: Set Up Your Posting Schedule and Monitoring

Once you know the best times to post on TikTok for your niche and target audience, use these insights to set up a personalized posting schedule. The advantage of using an all-in-one social media tool such as Fanpage Karma is that once you determine all the times you should post during a given time, you can easily schedule your TikToks for relevant days and times.

It is important to make sure to regularly monitor and analyze your posted content and adjust your strategy if necessary. Your audience behavior can change, and the actual content of your posts also has a major impact on whether they will interact with your content. Be sure to keep on monitoring your progress and make adjustments if you are not reaching your goals.

Conclusion

So when is the best time to post on TikTok? As we have seen, this varies for each creator, depending on their location and audience. The techniques that we have shown above can help you find the best TikTok posting times for your own profile. The technique you end up using should be in line with your goals.  

If you want to find out for yourself when the best days and times to post on TikTok for your own profiles are, you can try Fanpage Karma’s free 14-day trial. This all-in-one social media tool gives you the option to track unlimited profiles that can dramatically boost your analytic insights. It also offers community management, publishing, research, and monitoring features.

You are also able to sign up for free weekly webinars that show you how to use this powerful tool.