Number of comments on user posts published in the selected period.

Number of posts in URL format published in the selected period.

Number of posts published in selected time period.

Number of posts in picture format published in the selected period.

Average number of interactions per post on posts of a day in relation to the number of fans of the same day in the selected period. Interactions are reactions (Like, Love, Haha, Thankful, Wow, Sad, Angry), comments and shares.

Number of user posts published in the selected period.

Number of user posts published in selected period and which the Page responded to.

Number of user posts published in the selected period and the Page reacted (like, love, haha, wow, sad, angry) to.

Average number of posts per day published in the selected period.

Average number of user posts per day in the selected period.

Number of interactions on user posts published in the selected period.

Number of Facebook videos (posts in video format) published in the selected period.

See Engagement, shares are weighted 3x, comments 2x and likes are just count as usual.

See Post-Interaction, shares are weighted 3x, comments are 2x and likes are just count as usual.

Average number of "angry" reactions on posts published in the selected period.

Average number of "care" reactions on posts published in the selected period.

Average number of comments on posts published in the selected period.

Average number of "haha" reactions on posts published in the selected period.

Average number of "like" reactions on posts published in the selected period.

Average number of "love" reactions on posts published in the selected period.

Number of "angry" reactions on posts published in the selected period.

Number of "care" reactions on posts published in the selected period.

Number of comments on posts excluding comments on these comments published in the selected period.

Number of sub-comments on comments posts published in the selected period.

Number of comments on posts including comments on these comments published in the selected period.

Number of "haha" reactions on posts published in the selected period.

Number of likes on posts published in the selected period.

Number of "love" reactions on posts published in the selected period.

Number of reactions (like, love, haha, thankful, wow, sad, angry) on posts published in the selected period.

Number of "sad" reactions on posts published in the selected period.

Number of shares of posts published in the selected period.

Number of "thankful" reactions on posts published in the selected period.

Number of "wow" reactions on posts published in the selected period.

Average number of reactions on posts published in the selected period.

Average number of "sad" reactions on posts published in the selected period.

Average number of shares of posts published in the selected period.

Average number of "thankful" reactions on posts published in the selected period.

Average number of "wow" reactions on posts published in the selected period.

Average number of interactions per post in relation to the number of users who have seen these posts.

Difference between the number of fans on the first and the last day of the selected period.

Difference between the number of fans in percent on the first and the last day of the selected period. Reflects the difference from the previous day in the history graph.

Difference between the number of fans on the first and the last day of the selected period as an average weekly value.

Difference between the number of fans on the first and the last day of the selected period as an average value per day.

Percentage growth of fans between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.

A value that is determined from the estimated reach of the posts and an average price for online advertising (CPM_cost per impression), depending on the selected period.

It indicates how much money one would have to spend on classic online advertising to reach as many people as with Facebook posts. An average CPM of €12.00 is applied and this is multiplied by the estimated reach.

Note: For your own page you can set the CPM for different types of posts yourself.

The advertising value is therefore not proportionally dependent on the number of fans but on the engagement.

Average number of interactions per day on posts of a day in relation to the number of fans of the same day in the selected period. Interactions are reactions (Like, Love, Haha, Thankful, Wow, Sad, Angry), comments and shares.

Number of users on the last day of the selected period who like the Page are called fans.

Number of users on the last day of the selected period who follow the Pages posts.

Root product between the comparison values of the engagement value and the average weekly growth of a Page.

We first determine a value between 0 and 100 percent for both engagement and growth, which serves as a benchmark against the values of all other Pages in our index.

A value is set to 100% if the Page is among the top 10% for the respective value - i.e. this Page has a better value than at least 90% of all Pages listed in our database.

Then, engagement and growth (in each case the comparison values) are multiplied and the root is taken from this value.

Describes how long a Page needs to respond to user posts. For this value, we only take into account when a Page makes a comment on a user post. This is mainly because Facebook does not provide time values for likes and shares. We first calculate the Response Time for each user post and then take the median of all posts for the selected period. The median is the value, that is exactly in the middle of all values, when you rank them.

Number of responses of the Page on user posts published in the selected period on the Page-wall. Reactions include Likes, comments and deletes. Interactions of the Page on posts published by the Page are not counted.

Number of reactions (like, love, haha, thankful, wow, sad, angry), comments and shares on posts published in the selected period.

Average number of people who had any of your posts published in the selected period enter their screen, divided by the number of posts in the selected period. Posts include statuses, photos, links and videos.

Fans who engaged with at least one of your posts published in the selected period.

Average number of fans with interactions with posts published in the selected period, divided by the number of days in the selected period.

Average number of fans with interactions with posts published in the selected period, divided by the number of posts in the selected period.

Number of times in the selected period a Page has been viewed by logged in and logged out people.

Average number of times in the selected period a Page has been viewed by logged in and logged out people, divided by the number of days in the selected period.

Number of people who clicked anywhere on your Page in the selected period.

Number of people who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period.

Average number of people per reach person who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period.

Number of times in the selected period your posts entered a person's screen.

Average number of times in the selected period your posts entered a person's screen, divided by the number of days in the selected period.

Average number of times in the selected period per fan your post entered a person's screen, divided by the number of days in the selected period.

Average number of times in the selected period per post your posts entered a person's screen, divided by the daily number of fans in the selected period.

Number of post impressions in the selected period of posts by fans.

Number of post impressions in the selected period of posts by people who like your Page in an ad or sponsored story.

Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of days in the selected period.

Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of posts in the selected period.

Average number of post impressions in the selected period by fans, divided by the number of days in the selected period.

Average number of post impressions in the selected period by fans, divided by the number of posts in the selected period.

Number of people in the selected period who had any of your posts enter their screen.

Number of people in the selected period who had any of your posts enter their screen through unpaid distribution.

Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period.

Average number of people in the selected period per fan who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period.

Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the daily number of fans in the selected period.

Number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad.

Average number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period.

Average number of people in the selected period per fan who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period.

Average number of people in the selected period per post who had any of your posts enter their screen through paid distribution such as an ad, divided by the daily number of fans in the selected period.

Number of people in the selected period who had any of your posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.

Average number of people in the selected period who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period.

Number of people who had any of your Fanpage posts enter their screen with social information attached, divided by the daily number of fans per day.

Average number of people in the selected period per fan who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period.

Number of fans in the selected period who had any of your posts enter their screen.

Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.

Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period.

Average number of people in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.

Average number of people in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.

Average number of people in the selected period who had any of your posts enter their screen, divided by the daily number of fans in the selected period.

Number of fans in the selected period who had any of your posts enter their screen.

Number of fans in the selected period who had any of your posts enter their screen through an ad or Sponsored Story.

Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of days in the selected period.

Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of posts in the selected period.

Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.

Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period.

Number of people in the selected period who had any content of your Page or about your Page enter their screen through unpaid distribution.

Average number of people in the selected period who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period.

Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period.

Number of people in the selected period who had any content of your Page or about your Page enter their screen through paid distribution such as an ad.

Average number of people in the selected period who had any content of your Page or about your Page enter their screen through paid distribution such as an ad, divided by the number of days in the selected period.

Average number of people in the selected period per fan who saw any content of or through your page via paid distribution, divided by the number of days in the selected period.

Number of people in the selected period who had any content of your Page or about your Page enter their screen. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable.

Average number of people in the selected period who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period.

Number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story.

Average number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period.

Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period.

Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period.

Number of people who had any of your posts published in the selected period enter their screen through unpaid distribution.

Number of people who had any of your posts published in the selected period enter their screen through paid distribution such as an ad.

Number of people who had any of your posts published in the selected period enter their screen with social information attached.

Number of people who had any of your posts published in the selected period enter their screen through paid, organic and viral distribution.

Number of times your posts published in the selected period entered a person's screen through paid, organic and viral distribution. Posts include statuses, photos, links and videos.

Number of times any content from your Fanpage or about your Fanpage entered a person's screen.

Average number of times in the selected period any content of your Page or about your Page entered a person's screen, divided by the number of days in the selected period.

Number of times any content from your Fanpage or about your Fanpage entered a person's screen, divided by the daily number of fans in the selected period per day.

Number of times people took a negative action on one of your posts published in the selected period (e.g. hid it).

Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of days in the selected period.

Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of posts in the selected period.

Average number of "like" reactions, comments, shares and link clicks per fan on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.

Average number of "like" reactions, comments, shares and link clicks per reached person on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.

Number of link clicks of your link posts published in the selected period of people who have visited your Page.

Average number of link clicks of your link posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.

Average number of link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of link posts in the selected period.

Average number of link clicks per link post on your posts published in the selected period of people who have visited your Page, divided by the number of reached persons in the selected period.

Number of picture clicks of your picture posts published in the selected period of people who have visited your Page.

Average number of picture clicks of your picture posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.

Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of picture posts in the selected period.

Number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page.

Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.

Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.

Number of video clicks of your video posts published in the selected period of people who have visited your Page.

Average number of video clicks of your video posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.

Average number of video clicks on your posts published in the selected period of people who have visited your Page, divided by the number of video posts in the selected period.

Number of times in the selected period your Page’s videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of times in the selected period your Page’s automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of times in the selected period your Page’s promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

Number of times in the selected period your Page’s videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of times in the selected period your Page’s videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of people in the selected period who viewed your Page’s videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of people in the selected period who viewed your Page’s videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of times your videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of times your videos published in the selected period played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of times your videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of times your videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of times your promoted videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

Number of times your videos published in the selected period played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of people who viewed your videos published in the selected period for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.

Number of times your videos published in the selected period automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Average time in seconds people viewed your videos published in the selected period. Only available for videos created after August 25th 2016.

Percentage of impressions of videos published in the selected period that were viewed below 95% of their length in relation to total impressions of videos viewed at least 3 seconds or almost completely if they are shorter than 3 seconds.

Number of times your videos published in the selected period played up to 95%, or more, of their length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of times your promoted videos published in the selected period played up to 95%, or more, of their length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

Number of people who viewed your videos published in the selected period up to 95%, or more, of their length, by organic reach.

Number of people who viewed your promoted videos published in the selected period up to 95%, or more, of their length.

Number of people who viewed your videos published in the selected period up to 95%, or more, of their length, by organic as well as paid reach.

Number of times your videos published in the selected period played up to 95%, or more, of their length, by organic as well as paid impression. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of your videos published in the selected period.

Number of "angry" reactions on Facebook videos published in the selected period.

Number of comments on your videos published in the selected period.

Number of "haha" reactions on your videos published in the selected period.

Number of "like" reactions on your videos published in the selected period.

Number of "love" reactions on your videos published in the selected period.

Number of reactions on your videos published in the selected period.

Number of "sorry" reactions on your videos published in the selected period.

Number of shares of your videos published in the selected period.

Number of "thankful" reactions on your videos published in the selected period.

Number of "wow" reactions on your videos published in the selected period.

Number of times your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of times your promoted videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

Number of times your videos published in the selected period played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of reactions, comments and shares of your videos published in the selected period.

Length in seconds of your videos published in the selected period.

Number of times your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of people who viewed your videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach.

Number of people who viewed your promoted videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.

Number of people who viewed your videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.

Total time in seconds your videos published in the selected period played, including videos played for less than 3 seconds and replays.

Total time in seconds your videos published in the selected period played by organic reach.

Number of organic comments on posts published in the selected period.

Number of paid comments on posts published in the selected period.

Number of organic and paid comments on posts published in the selected period.

Number of organic likes and organic comments on posts published in the selected period.

Number of paid likes and paid comments on posts published in the selected period.

Number of organic and paid likes & organic and paid comments on posts published in the selected period.

Average number of organic comments on posts published in the selected period, divided by the number of posts in the selected period.

Average number of paid comments on posts published in the selected period, divided by the number of posts in the selected period.

Average number of organic and paid comments on posts published in the selected period, divided by the number of posts in the selected period.

Average number of organic likes and organic comments per day on posts of a day in relation to the number of followers of the same day in the selected period.

Average number of paid likes and comments per day on posts of a day in relation to the number of followers of the same day in the selected period.

Average number of organic and paid likes and comments per day on posts of a day in relation to the number of followers of the same day in the selected period.

Ratio between igtv posts and posts published in the selected period.

Number of organic likes on posts published in the selected period.

Number of paid likes on posts published in the selected period.

Number of organic and paid likes on posts published in the selected period.

Average number of organic likes on posts published in the selected period, divided by the number of posts in the selected period.

Average number of paid likes on posts published in the selected period, divided by the number of posts in the selected period.

Average number of organic and paid likes on posts published in the selected period, divided by the number of posts in the selected period.

Number of IGTV posts published in selected time period.

Number of posts published in selected time period.

Average number of organic likes and organic comments per post on posts of a day in relation to the number of followers of the same day in the selected time period.

Average number of paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period.

Average number of organic and paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period.

Number of times your posts published in the selected period entered a person's screen through organic distribution. Posts include photos, carousels and videos.

Number of times your posts published in the selected period entered a person's screen through paid distribution.

Number of times your posts published in the selected period entered a person's screen through organic and paid distribution.

Number of organic likes, organic comments and organic saves on posts published in the selected period.

Number of paid likes, paid comments and paid saves on posts published in the selected period.

Number of organic and paid likes, organic and paid comments & organic and paid saves on posts published in the selected period.

Number of people who had any of your posts published in the selected period enter their screen through organic distribution.

Number of people who had any of your posts published in the selected period enter their screen through paid distribution.

Number of people who had any of your posts published in the selected period enter their screen through organic and paid distribution.

Number of organic saves on posts published in the selected period.

Number of paid saves on posts published in the selected period.

Number of organic and paid saves on posts published in the selected period.

Number of times through organic distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of times through paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Number of times through organic and paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Average number of posts per day published in the selected period.

Average number of interactions per post in relation to the number of users who have seen these posts.

Difference between the number of followers on the first and the last day of the selected period.

Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph.

Difference between the number of followers on the first and the last day of the selected period as an average weekly value.

Difference between the number of followers on the first and the last day of the selected period as an average value per day.

Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.

Number of clicks in the selected period on the "Email" button.

Number of users on the last day of the selected period who follow the profile are called followers.

Ratio between people who follow the profile to people who the profile follows of the last day of the selected period.

Number of profiles followed by the profile from the last day of the selected period.

Number of clicks in the selected period on the "Directions" button.

Number of times in the selected period any media of your profile including ad activity entered a person's screen. This includes posts, stories and promotions.

Accretion of new people who started to follow the profile in the selected period.

Number of clicks in the selected period on the "Call" button.

Root product between the comparison values of the engagement value and the average weekly growth of a profile.

Number of profile views in the selected period.

Number of people in the selected period who had any media of your profile including ad activity enter their screen. This includes posts, stories and promotions. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable.

Number of clicks in the selected period on the "Message" button.

Number of clicks in the selected period on the "Website" button.

Number of stories published in the selected period.

Number of times stories published in the selected period entered a person's screen and got closed.

Number of times stories published in the selected period entered a person's screen.

Number of people who had stories published in the selected period enter their screen.

Number of replies on stories published in the selected period.

Number of go backs of stories published in the selected period.

Number of skips of stories published in the selected period.

Average number of likes on tweets published in the selected period.

Number of retweets (without comments) of tweets published in the selected period.

Number of tweets (including retweets) published in selected time period.

Number of tweets excluding retweets published in the selected period. This includes quote tweets and replies/mentions.

Average number of tweets per day published in the selected period.

Average number of tweets per day excluding retweets published in the selected period. This includes quote tweets and replies/mentions.

Determined by the ratio of @-reply tweets to all tweets published in the selected period interacting with other Twitter profiles.

Number of retweeted tweets published in the selected period, divided by the number of days in the selected period.

Number of retweets, and likes on tweets published in the selected period.

Average number of retweets published in the selected period, divided by the number of tweets in the selected period.

Average number of responses per tweet to tweets of a day in relation to the number of followers of the same day in the selected period. If a user with 200 followers receives a total of 30 reactions to his 10 tweets on a day, the interaction is 1.5% (30/10/200 = 0.015 = 1.5%).

Difference between the number of followers on the first and the last day of the selected period.

Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph.

Difference between the number of followers on the first and the last day of the selected period as an average weekly value.

Difference between the number of followers on the first and the last day of the selected period as an average value per day.

Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.

Average number of interactions per day on tweets of a day in relation to the number of followers of the same day in the selected time period.

Number of users on the last day of the selected period who follow the profile are called followers.

Number of likes on tweets published in the selected period.

Root product between the comparison values of the engagement value and the average weekly growth of a profile.

Average number of comments on videos published in the selected period, divided by the number of videos in the selected period.

Average number of dislikes on videos published in the selected period, divided by the number of videos in the selected period.

Average number of likes on videos published in the selected period, divided by the number of videos in the selected period.

Number of comments on videos published in the selected period.

Number of dislikes on videos published in the selected period.

Number of likes on videos published in the selected period.

Ratio between likes and dislikes on videos published in the selected period.

Number of likes, dislikes and comments on videos published in the selected period.

Average number of likes, dislikes and comments per video on videos of a day in relation to the number of followers of the same day in the selected time period.

Difference in number of channel views between the first and last day of the selected period.

Difference between the number of subscribers on the first and the last day of the selected period.

Percentage number of the difference between the number of subscribers of the first and last day in relation to the number of subscribers of the first day of the selected period. Reflects the difference from the previous day in the history graph.

Difference between the number of subscribers on the first and the last day of the selected period as an average weekly value.

Difference between the number of subscribers on the first and the last day of the selected period as an average value per day.

Percentage growth of subscribers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.

Number of videos published in selected time period.

Number of times your channel was viewed in total.

Number of users on the last day of the selected period who subscribe to the channel are called subscribers.

Number of views of videos published in the selected period.

Number of videos published in the selected period.

Average number of times your videos published in the selected period were viewed.

Number of reactions (like, celebrate, love, insightful, curious), comments and shares on status updates published in the selected period.

Number of comments on status updates published in the selected period.

Average number of comments on status updates published in the selected period, divided by the number of status updates in the selected period.

Number of likes on status updates published in the selected period.

Average number of likes on status updates published in the selected period, divided by the number of status updates in the selected period.

Average number of reactions per status update to status updates of a day in relation to the number of followers of the same day in the selected period.

Difference between the number of followers on the first and the last day of the selected period.

Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph.

Difference between the number of followers on the first and the last day of the selected period as an average weekly value.

Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.

Accretion of new people who started to follow the profile in the selected period.

Accretion of new people who started to follow the profile through organic content in the selected period.

Accretion of new people who started to follow the profile through paid content in the selected period.

Number of clicks in the selected period on your status updates through organic distribution.

Number of comments in the selected period on your status updates through organic distribution.

Average number of interactions per day on status updates of a day in relation to the number of followers of the same day in the selected period.

Average number of interactions in the selected period on status updates through organic distribution in relation to the number of followers of the same day in the selected period, divided by the number of days in the selected period.

Number of users on the last day of the selected period who follow the profile are called followers.

Unfortunately, this KPI is obsolete.

Unfortunately, this KPI is obsolete.

Number of times in the selected period any of your status updates entered a person's screen through organic distribution.

Unfortunately, this KPI is obsolete.

Number of likes in the selected period on your status updates through organic distribution.

Unfortunately, this KPI is obsolete.

Unfortunately, this KPI is obsolete.

Number of status updates published in selected time period.

Root product between the comparison values of the engagement value and the average weekly growth of a profile.

Number of shares in the selected period on your status updates through organic distribution.

Unfortunately, this KPI is obsolete.

Average number of status updates per day published in the selected period.

Number of people in the selected period per day who saw your status updates through organic distribution. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable.

Number of comments on pins published in the selected period.

Number of comments and saves of own pins published in the selected period.

Average number of comments on pins published in the selected period, divided by the number of pins in the selected period.

Number of likes, comments and repins on pins published in the selected period.

Number of comments, saves and Tried it of own pins published in the selected period.

Number of comments, saves and Tried it of own pins published in the selected period.

Number of likes on pins published in the selected period.

Average number of likes on pins published in the selected period, divided by the number of pins in the selected period.

Average rating rate on pins published in the selected period and which have been rated by users.

Average number of reactions (like, haha, thanks, good idea, wow) on pins published in the selected period, divided by the number of pins in the selected period.

Number of times people saved pins published in the selected period to one of their boards.

Average number of repins in the selected period, divided by the number of pins in the selected period.

Number of saves on the own pins published in the selected period.

Average number of saves on the own pins published in the selected period.

Number of saves on the own pins and repins published in the selected period.

Average number of saves on the own pins and repins published in the selected period.

Number of Tried it on pins published in the selected period.

Average number of Tried it on pins published in the selected period.

Average number of Tried it, Comments and Saved per pin on own pins of a day in relation to the number of followers of the same day in the selected period.

Difference between the number of followers on the first and the last day of the selected period.

Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph.

Difference between the number of followers on the first and the last day of the selected period as an average weekly value.