Each network has its own KPIs. Use cross-network KIPS to use profiles from different networks together in dashboards or graphs. Pay attention to the description of the KPI. We display the data from the official APIs. Unfortunately, the networks do not guarantee equality of data between API and app, so there may be slight discrepancies.
Metric |
Description |
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Average age of fans
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The average age of fans of the profile |
Average age of female fans
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The average age of female fans of the profile |
Average age of male fans
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The average age of male fans of the profile |
Click-through rate (CTR)
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Average number of clicks on links found in posts divided by reach of link posts |
Daily Reach (total)
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Number of people in the selected period who had any content of your Page or about your Page enter their screen. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable. |
Engagement
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Average interactions on posts per follower per day |
Fans
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Number of users who have followed or liked the profile or channel. |
Follower Growth (absolute)
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Increase or decrease in the number of followers or fans in the selected period |
Follower Growth (in %)
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Follower Growth Average Weekly (in %)
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Difference between the number of fans on the first and the last day of the selected period as an average weekly value. |
Impressions
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Total number of times users have viewed your profile's posts, profile page, ads, stories, etc. In contrast to reach, impressions are also counted when users have seen content several times. |
Impressions of posts
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Sum of total impressions of all posts posted during the selected period. |
Impressions per post
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Indicates the number of times, on average, a post has been viewed. It is possible that some users may have seen the post more than once |
Interactions per impression
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Average number of likes, comments, shares, etc. per impression of a post. |
Interactions per reach per post
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Average number of interactions per post in relation to the number of users who have seen these posts. |
Number of Likes
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Average number of "like" reactions on posts published in the selected period. |
Number of Reactions, Comments & Shares
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This number is the sum of likes, hearts, reactions, comments, pins, shares etc. of all posts in the selected period. |
Number of comments
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Number of comments on posts, videos, tweets, pins, etc. |
Number of posts
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Sum of posts, videos, tweets, pins, etc. published in the selected period. |
Organic impressions of posts
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Sum of organic impressions of all posts posted during the selected period. |
Page Performance Index
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Page Performance Index (PPI) is a metric used to measure a social media profile's performance based on growth and engagement. This is measured on a scale of 0 and 100 percent. The higher the value, the better. |
Paid impressions of posts
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Sum of paid impressions of all posts posted during the selected period. |
Percentage of female fans
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Share of Fans, who are female. |
Percentage of male fans
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Share of Fans, who are male. |
Performance Score
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The Fanpage Karma Performance Score is a metric that measures the overall performance of a social media profile. |
Post interaction rate
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Average interactions on posts per follower per post |
Posts per day
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Average number of posts, videos, tweets, pins, etc. per day |
Profile Views
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Number of views of your profile |
Profile views per day
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Average number of views of the profile page per day |
Reach per day
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Average number of people who viewed content from, or about, your profile per day. This may have happened through posts, advertisements, or profile views. |
Reach per follower per day
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Number of people who had contact with a profile's content per day (whether through posts, advertising. or profile views) divided by the number of followers on the profile. |
Reach per follower per post
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Number of people who have seen a profile's posts per day in relation to their number of followers. |
Reach per post
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Average number of people who saw one of your posts across paid, organic, and viral distribution channels. |
Summed up organic reach of posts
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Sum of the organic reach of all posts that were posted in the selected period. |
Summed up paid reach of posts
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Sum of the paid reach of all posts that were posted in the selected period. |
Summed up reach of posts
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Sum of the total reach of all posts that were posted in the selected period. |
Metric |
Description |
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Link-posts
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Number of posts in URL format published in the selected period. |
Picture Posts
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Number of posts in picture format published in the selected period. |
Posts by fans
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Number of user posts published in the selected period. |
Posts by fans with comment by page
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Number of user posts published in selected period and which the Page responded to. |
Posts by fans with reaction of page
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Number of user posts published in the selected period and the Page reacted (like, love, haha, wow, sad, angry) to. |
User posts per day
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Average number of user posts per day in the selected period. |
Video-posts
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Number of Facebook videos (posts in video format) published in the selected period. |
Metric |
Description |
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Angry per post
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Average number of "angry" reactions on posts published in the selected period. |
Care per post
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Average number of "care" reactions on posts published in the selected period. |
Comments on posts by fans
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Number of comments on user posts published in the selected period. |
Comments per post
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Average number of comments on posts published in the selected period. |
Haha per post
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Average number of "haha" reactions on posts published in the selected period. |
Likes per post
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Average number of "like" reactions on posts published in the selected period. |
Love per post
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Average number of "love" reactions on posts published in the selected period. |
Number of Angry
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Number of "angry" reactions on posts published in the selected period. |
Number of Care
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Number of "care" reactions on posts published in the selected period. |
Number of Comments (primary)
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Number of comments on posts excluding comments on these comments published in the selected period. |
Number of Comments (secondary)
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Number of sub-comments on comments posts published in the selected period. |
Number of Haha
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Number of "haha" reactions on posts published in the selected period. |
Number of Love
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Number of "love" reactions on posts published in the selected period. |
Number of Reactions
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Number of reactions (like, love, haha, thankful, wow, sad, angry) on posts published in the selected period. |
Number of Sad
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Number of "sad" reactions on posts published in the selected period. |
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Number of shares of posts published in the selected period. |
Number of Thankful
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Number of "thankful" reactions on posts published in the selected period. |
Number of Wow
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Number of "wow" reactions on posts published in the selected period. |
Reactions per post
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Average number of reactions on posts published in the selected period. |
Sad per post
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Average number of "sad" reactions on posts published in the selected period. |
Available for
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Average number of shares of posts published in the selected period. |
Thankful per post
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Average number of "thankful" reactions on posts published in the selected period. |
User posts total Reactions, Comments, Shares
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Number of interactions on user posts published in the selected period. |
Weighted Engagement
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See Engagement, shares are weighted 3x, comments 2x and likes are just count as usual. |
Weighted Post-Interaction
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See Post-Interaction, shares are weighted 3x, comments are 2x and likes are just count as usual. |
Wow per post
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Average number of "wow" reactions on posts published in the selected period. |
Metric |
Description |
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Follower Growth per day (absolute)
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Difference between the number of fans on the first and the last day of the selected period as an average value per day. |
Follower Growth since starting point (in %)
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Percentage growth of fans between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
Metric |
Description |
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Ad-Value (USD)
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A value that is determined from the estimated reach of the posts and an average price for online advertising (CPM_cost per impression), depending on the selected period.
It indicates how much money one would have to spend on classic online advertising to reach as many people as with Facebook posts. An average CPM of €12.00 is applied and this is multiplied by the estimated reach. Note: For your own page you can set the CPM for different types of posts yourself. The advertising value is therefore not proportionally dependent on the number of fans but on the engagement. |
Average age of female people engaged
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The average age of female people talking about the Page. |
Average age of female people reached
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The average age of female people who saw any content by your Page or about your Page. |
Average age of male people engaged
Available for
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The average age of male people talking about the Page. |
Average age of male people reached
Available for
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The average age of male people who saw any content by your Page or about your Page. |
Average age of people engaged
Available for
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The average age of people talking about the Page. |
Average age of people reached
Available for
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The average age of people who saw any content by your Page or about your Page. |
Follower
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Number of users on the last day of the selected period who follow the Pages posts. |
Response time
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Describes how long a Page needs to respond to user posts. For this value, we only take into account when a Page makes a comment on a user post. This is mainly because Facebook does not provide time values for likes and shares. We first calculate the Response Time for each user post and then take the median of all posts for the selected period. The median is the value, that is exactly in the middle of all values, when you rank them. |
Service Level
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Number of responses of the Page on user posts published in the selected period on the Page-wall. Reactions include Likes, comments and deletes. Interactions of the Page on posts published by the Page are not counted. |
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Share of people talking about the Page, who are female. |
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Share of people who saw any content by your Page or about your Page, who are female |
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Share of people talking about the Page, who are male. |
Available for
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Share of people who saw any content by your Page or about your Page, who are male |
Metric |
Description |
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Average daily Reach (organic)
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Average number of people in the selected period who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period. |
Average daily Reach (organic) per fan
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Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period. |
Average daily Reach (paid)
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Average number of people in the selected period who had any content of your Page or about your Page enter their screen through paid distribution such as an ad, divided by the number of days in the selected period. |
Average daily Reach (paid) per fan
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Average number of people in the selected period per fan who saw any content of or through your page via paid distribution, divided by the number of days in the selected period. |
Average daily Reach (total)
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Average number of people in the selected period who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period. |
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Average number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period. |
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Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period. |
Average daily Reach per fan (total)
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Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period. |
Average reach of single posts
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Average number of people who had any of your posts published in the selected period enter their screen, divided by the number of posts in the selected period. Posts include statuses, photos, links and videos. |
Daily Reach (organic)
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Number of people in the selected period who had any content of your Page or about your Page enter their screen through unpaid distribution. |
Daily Reach (paid)
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Number of people in the selected period who had any content of your Page or about your Page enter their screen through paid distribution such as an ad. |
Available for
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Number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story. |
Fans engaged with posts
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Fans who engaged with at least one of your posts published in the selected period. |
Fans engaged with posts per day
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Average number of fans with interactions with posts published in the selected period, divided by the number of days in the selected period. |
Fans engaged with posts per post
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Average number of fans with interactions with posts published in the selected period, divided by the number of posts in the selected period. |
Page views per day
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Average number of times in the selected period a Page has been viewed by logged in and logged out people, divided by the number of days in the selected period. |
People Engaged
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Number of people who clicked anywhere on your Page in the selected period. |
Persons with interaction per day
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Number of people who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period. |
Persons with interaction per reached person per day
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Average number of people per reach person who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period. |
Post impressions
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Number of times in the selected period your posts entered a person's screen. |
Post impressions per day
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Average number of times in the selected period your posts entered a person's screen, divided by the number of days in the selected period. |
Post impressions per fan per day
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Average number of times in the selected period per fan your post entered a person's screen, divided by the number of days in the selected period. |
Post impressions per post per fan
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Average number of times in the selected period per post your posts entered a person's screen, divided by the daily number of fans in the selected period. |
Post impressions to fans
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Number of post impressions in the selected period of posts by fans. |
Post impressions to fans (paid)
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Number of post impressions in the selected period of posts by people who like your Page in an ad or sponsored story. |
Post impressions to fans (paid) per day
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Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of days in the selected period. |
Post impressions to fans (paid) per post
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Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of posts in the selected period. |
Post impressions to fans per day
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Average number of post impressions in the selected period by fans, divided by the number of days in the selected period. |
Post impressions to fans per post
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Average number of post impressions in the selected period by fans, divided by the number of posts in the selected period. |
Post reach
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Number of people in the selected period who had any of your posts enter their screen. |
Post reach (organic)
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Number of people in the selected period who had any of your posts enter their screen through unpaid distribution. |
Post reach (organic) per day
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Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period. |
Post reach (organic) per fan per day
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Average number of people in the selected period per fan who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period. |
Post reach (organic) per post per fan
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Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the daily number of fans in the selected period. |
Post reach (paid)
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Number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad. |
Post reach (paid) per day
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Average number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period. |
Post reach (paid) per fan per day
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Average number of people in the selected period per fan who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period. |
Post reach (paid) per post per fan
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Average number of people in the selected period per post who had any of your posts enter their screen through paid distribution such as an ad, divided by the daily number of fans in the selected period. |
Available for
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Number of people in the selected period who had any of your posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page. |
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Average number of people in the selected period who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period. |
Available for
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Number of people who had any of your Fanpage posts enter their screen with social information attached, divided by the daily number of fans per day. |
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Average number of people in the selected period per fan who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period. |
Post reach of fans
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Number of fans in the selected period who had any of your posts enter their screen. |
Post reach of fans per day
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Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period. |
Post reach of fans per post
Available for
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Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period. |
Post reach per day
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Average number of people in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period. |
Post reach per fan per day
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Average number of people in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period. |
Post reach per post per fan
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Average number of people in the selected period who had any of your posts enter their screen, divided by the daily number of fans in the selected period. |
Post reach to fans
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Number of fans in the selected period who had any of your posts enter their screen.
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Post reach to fans (paid)
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Number of fans in the selected period who had any of your posts enter their screen through an ad or Sponsored Story. |
Post reach to fans (paid) per day
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Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of days in the selected period. |
Post reach to fans (paid) per post
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Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of posts in the selected period. |
Post reach to fans per day
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Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period. |
Post reach to fans per post
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Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period. |
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Number of people who had any of your posts published in the selected period enter their screen with social information attached. |
Total impressions (total) per day
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Average number of times in the selected period any content of your Page or about your Page entered a person's screen, divided by the number of days in the selected period. |
Total impressions (total) per fan per day
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Number of times any content from your Fanpage or about your Fanpage entered a person's screen, divided by the daily number of fans in the selected period per day. |
Metric |
Description |
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Negative Feedback
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Number of times people took a negative action on one of your posts published in the selected period (e.g. hid it). |
Negative Feedback per day
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Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of days in the selected period. |
Negative Feedback per post
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Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of posts in the selected period. |
Metric |
Description |
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Likes, comments, shares and link clicks per fan per post
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Average number of "like" reactions, comments, shares and link clicks per fan on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period. |
Likes, comments, shares and link clicks per reached person per post
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Average number of "like" reactions, comments, shares and link clicks per reached person on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period. |
Link clicks of link posts
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Number of link clicks of your link posts published in the selected period of people who have visited your Page. |
Link clicks of link posts per day
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Average number of link clicks of your link posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period. |
Link clicks per link post
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Average number of link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of link posts in the selected period. |
Link clicks per link post per reached person
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Average number of link clicks per link post on your posts published in the selected period of people who have visited your Page, divided by the number of reached persons in the selected period. |
Picture clicks of picture posts
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Number of picture clicks of your picture posts published in the selected period of people who have visited your Page. |
Picture clicks of picture posts per day
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Average number of picture clicks of your picture posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period. |
Picture clicks per picture post
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Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of picture posts in the selected period. |
Picture, video and link clicks
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Number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page. |
Picture, video and link clicks per day
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Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period. |
Picture, video and link clicks per post
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Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period. |
Video clicks of video posts
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Number of video clicks of your video posts published in the selected period of people who have visited your Page. |
Video clicks of video posts per day
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Average number of video clicks of your video posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period. |
Video clicks per video post
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Average number of video clicks on your posts published in the selected period of people who have visited your Page, divided by the number of video posts in the selected period. |
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Description |
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Autoplayed video views in period
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Number of times in the selected period your Page’s videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Autoplayed video views of at least 30 sec in period
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Number of times in the selected period your Page’s automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Paid video views in period
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Number of times in the selected period your Page’s promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
Total video views in period
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Number of times in the selected period your Page’s videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Total video views of at least 30 sec in period
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Number of times in the selected period your Page’s videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Unique video views in period
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Number of people in the selected period who viewed your Page’s videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Unique video views of at least 30 sec in period
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Number of people in the selected period who viewed your Page’s videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
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Description |
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10s Total views of Facebook-Videos
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Number of times your Facebook videos (excluding Reels) published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
10s autoplayed views of Facebook-Videos
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Number of times your Facebook videos (excluding Reels) published in the selected period played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
10s clicked to play views of Facebook-Videos
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Number of times your Facebook videos (excluding Reels) published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
10s organic views of Facebook-Videos
Available for
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Number of times your Facebook videos (excluding Reels) published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
10s paid views of Facebook-Videos
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Number of times your promoted Facebook videos (excluding Reels) published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
10s sound on views of Facebook-Videos
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Number of times your Facebook videos (excluding Reels) published in the selected period played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
10s unique views of Facebook-Videos
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Number of people who viewed your Facebook videos (excluding Reels) published in the selected period for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. |
Autoplayed views of Facebook-Videos
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Number of times your Facebook videos (excluding Reels) published in the selected period automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Average length viewed of Facebook-Videos (in sec)
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Average time in seconds people viewed your Facebook videos (excluding Reels) published in the selected period. Only available for videos created after August 25th 2016. |
Bounce rate of Facebook videos
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Percentage of impressions of Facebook videos (excluding Reels) published in the selected period that were viewed below 95% of their length in relation to total impressions of videos viewed at least 3 seconds or almost completely if they are shorter than 3 seconds. |
Complete organic views of Facebook-Videos
Available for
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Number of times your Facebook videos (excluding Reels) published in the selected period played up to 95%, or more, of their length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Complete paid views of Facebook-Videos
Available for
|
Number of times your promoted Facebook videos (excluding Reels) published in the selected period played up to 95%, or more, of their length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
Complete unique organic views of Facebook-Videos
Available for
|
Number of people who viewed your Facebook videos (excluding Reels) published in the selected period up to 95%, or more, of their length, by organic reach. |
Complete unique paid views of Facebook-Videos
Available for
|
Number of people who viewed your promoted Facebook videos (excluding Reels) published in the selected period up to 95%, or more, of their length. |
Complete unique views of Facebook-Videos
Available for
|
Number of people who viewed your Facebook videos (excluding Reels) published in the selected period up to 95%, or more, of their length, by organic as well as paid reach. |
Complete views of Facebook-Videos
Available for
|
Number of times your Facebook videos (excluding Reels) published in the selected period played up to 95%, or more, of their length, by organic as well as paid impression. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Facebook-Videos
Available for
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Number of your Facebook videos (excluding Reels) published in the selected period. |
Number of Angry of Facebook-Videos
Available for
|
Number of "angry" reactions on Facebook videos (excluding Reels) published in the selected period. |
Number of Comments of Facebook-Videos
Available for
|
Number of comments on your Facebook videos (excluding Reels) published in the selected period. |
Number of Haha of Facebook-Videos
Available for
|
Number of "haha" reactions on your Facebook videos (excluding Reels) published in the selected period. |
Number of Likes of Facebook-Videos
Available for
|
Number of "like" reactions on your Facebook videos (excluding Reels) published in the selected period. |
Number of Love of Facebook-Videos
Available for
|
Number of "love" reactions on your Facebook videos (excluding Reels) published in the selected period. |
Number of Reactions of Facebook-Videos
Available for
|
Number of reactions on your Facebook videos (excluding Reels) published in the selected period (excluding Reels). |
Number of Sad of Facebook-Videos
Available for
|
Number of "sorry" reactions on your Facebook videos (excluding Reels) published in the selected period. |
Available for
|
Number of shares of your Facebook videos (excluding Reels) published in the selected period. |
Number of Thankful of Facebook-Videos
Available for
|
Number of "thankful" reactions on your Facebook videos (excluding Reels) published in the selected period. |
Number of Wow of Facebook-Videos
Available for
|
Number of "wow" reactions on your Facebook videos (excluding Reels) published in the selected period. |
Organic views of Facebook-Videos
Available for
|
Number of times your Facebook videos (excluding Reels) published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Paid views of Facebook-Videos
Available for
|
Number of times your promoted Facebook videos (excluding Reels) published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
Sound on views of Facebook-Videos
Available for
|
Number of times your Facebook videos (excluding Reels) published in the selected period played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Total Reactions, Comments, Shares of Facebook-Videos
Available for
|
Number of reactions, comments and shares of your Facebook videos (excluding Reels) published in the selected period (excluding Reels). |
Total length of Facebook-Videos (in sec)
Available for
|
Length in seconds of your Facebook videos (excluding Reels) published in the selected period. |
Total views of Facebook-Videos
Available for
|
Number of times your Facebook videos (excluding Reels) published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Unique organic views of Facebook-Videos
Available for
|
Number of people who viewed your Facebook videos (excluding Reels) published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. |
Unique paid views of Facebook-Videos
Available for
|
Number of people who viewed your promoted Facebook videos (excluding Reels) published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
Unique views of Facebook-Videos
Available for
|
Number of people who viewed your Facebook videos (excluding Reels) published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
View time of Facebook-Video (in sec)
Available for
|
Total time in seconds your Facebook videos (excluding Reels) published in the selected period played, including videos played for less than 3 seconds and replays. |
View time organic of Facebook-Video (in sec)
Available for
|
Total time in seconds your Facebook videos (excluding Reels) published in the selected period played by organic reach. |
Metric |
Description |
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10s Total views of Facebook Reels
Available for
|
Number of times your Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
10s autoplayed views of Facebook Reels
Available for
|
Number of times your Facebook Reels published in the selected period played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
10s clicked to play views of Facebook Reels
Available for
|
Number of times your Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
10s organic views of Facebook Reels
Available for
|
Number of times your Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
10s paid views of Facebook Reels
Available for
|
Number of times your promoted Facebook Reels published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
10s sound on views of Facebook Reels
Available for
|
Number of times your Facebook Reels published in the selected period played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
10s unique views of Facebook Reels
Available for
|
Number of people who viewed your Facebook Reels published in the selected period for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. |
Autoplayed views of Facebook Reels
Available for
|
Number of times your Facebook Reels published in the selected period automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Average length viewed of Facebook Reels (in sec)
Available for
|
Average time in seconds people viewed your Facebook videos published in the selected period. Only available for videos created after August 25th 2016. |
Bounce rate of Facebook Reels
Available for
|
Percentage of impressions of Facebook Reels published in the selected period that were viewed below 95% of their length in relation to total impressions of videos viewed at least 3 seconds or almost completely if they are shorter than 3 seconds. |
Complete organic views of Facebook Reels
Available for
|
Number of times your Facebook Reels published in the selected period played up to 95%, or more, of their length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Complete paid views of Facebook Reels
Available for
|
Number of times your promoted Facebook Reels published in the selected period played up to 95%, or more, of their length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
Complete unique organic views of Facebook Reels
Available for
|
Number of people who viewed your Facebook Reels published in the selected period up to 95%, or more, of their length, by organic reach. |
Complete unique paid views of Facebook Reels
Available for
|
Number of people who viewed your promoted Facebook Reels published in the selected period up to 95%, or more, of their length. |
Complete unique views of Facebook Reels
Available for
|
Number of people who viewed your Facebook Reels published in the selected period up to 95%, or more, of their length, by organic as well as paid reach. |
Complete views of Facebook Reels
Available for
|
Number of times your Facebook Reels published in the selected period played up to 95%, or more, of their length, by organic as well as paid impression. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Facebook Reels
Available for
|
Number of your Facebook Reels published in the selected period. |
Number of Reactions of Facebook Reels
Available for
|
Number of reactions on your Facebook videos (excluding Reels) published in the selected period. |
Organic views of Facebook Reels
Available for
|
Number of times your Facebook Reels published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Paid views of Facebook Reels
Available for
|
Number of times your promoted Facebook Reels published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
Sound on views of Facebook Reels
Available for
|
Number of times your Facebook Reels published in the selected period played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Total Reactions, Comments, Shares of Facebook Reels
Available for
|
Number of reactions, comments and shares of your Facebook Reels published in the selected period. |
Total length of Facebook Reels (in sec)
Available for
|
Length in seconds of your Facebook Reels published in the selected period. |
Total views of Facebook Reels
Available for
|
Number of times your Facebook Reels published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Unique organic views of Facebook Reels
Available for
|
Number of people who viewed your Facebook Reels published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. |
Unique paid views of Facebook Reels
Available for
|
Number of people who viewed your promoted Facebook Reels published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
Unique views of Facebook Reels
Available for
|
Number of people who viewed your Facebook Reels videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
View time of Facebook Reel (in sec)
Available for
|
Total time in seconds your Facebook Reels published in the selected period played, including videos played for less than 3 seconds and replays. |
View time organic of Facebook Reel (in sec)
Available for
|
Total time in seconds your Facebook Reels published in the selected period played by organic reach. |
Metric |
Description |
---|---|
Link-posts
Available for
|
Number of posts in URL format published in the selected period. |
Picture Posts
Available for
|
Number of posts in picture format published in the selected period. |
Video-posts
Available for
|
Number of Facebook videos (posts in video format) published in the selected period. |
Metric |
Description |
---|---|
Angry per post
Available for
|
Average number of "angry" reactions on posts published in the selected period. |
Care per post
Available for
|
Average number of "care" reactions on posts published in the selected period. |
Comments per post
Available for
|
Average number of comments on posts published in the selected period. |
Haha per post
Available for
|
Average number of "haha" reactions on posts published in the selected period. |
Like per post
Available for
|
Average number of "like" reactions on posts published in the selected period. |
Love per post
Available for
|
Average number of "love" reactions on posts published in the selected period. |
Number of Angry
Available for
|
Number of "angry" reactions on posts published in the selected period. |
Number of Care
Available for
|
Number of "care" reactions on posts published in the selected period. |
Number of Comments (primary)
Available for
|
Number of comments on posts excluding comments on these comments published in the selected period. |
Number of Comments (secondary)
Available for
|
Number of sub-comments on comments posts published in the selected period. |
Number of Haha
Available for
|
Number of "haha" reactions on posts published in the selected period. |
Number of Love
Available for
|
Number of "love" reactions on posts published in the selected period. |
Number of Reactions
Available for
|
Number of reactions (like, love, haha, thankful, wow, sad, angry) on posts published in the selected period. |
Number of Sad
Available for
|
Number of "sad" reactions on posts published in the selected period. |
Available for
|
Number of shares of posts published in the selected period. |
Number of Wow
Available for
|
Number of "wow" reactions on posts published in the selected period. |
Reactions per post
Available for
|
Average number of reactions on posts published in the selected period. |
Sad per post
Available for
|
Average number of "sad" reactions on posts published in the selected period. |
Available for
|
Average number of shares of posts published in the selected period. |
Weighted Engagement
Available for
|
See Engagement, shares are weighted 3x, comments 2x and likes are just count as usual. |
Weighted Post-Interaction
Available for
|
See Post-Interaction, shares are weighted 3x, comments are 2x and likes are just count as usual. |
Wow per post
Available for
|
Average number of "wow" reactions on posts published in the selected period. |
Metric |
Description |
---|---|
Member Growth per day (absolute)
Available for
|
Difference between the number of members on the first and the last day of the selected period as an average value per day. |
Member Growth since starting point (in %)
Available for
|
Percentage growth of members between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
Metric |
Description |
---|---|
Pending member requests
Available for
|
Number of pending member requests on the last day of the selected period. |
Metric |
Description |
---|---|
IGTV-Post/Post ratio
Available for
|
Ratio between igtv posts and posts published in the selected period. |
Number of Carousel-Posts
Available for
|
Number of carousel-posts published in selected time period. |
Number of IGTV Posts
Available for
|
Number of IGTV posts published in selected time period. |
Number of Picture-Posts
Available for
|
Number of picture-posts published in selected time period. |
Number of Video-Posts
Available for
|
Number of video-posts published in selected time period. |
Metric |
Description |
---|---|
Comments (paid)
Available for
|
Number of paid comments on posts published in the selected period. |
Comments (total)
Available for
|
Number of organic and paid comments on posts published in the selected period. |
Comments and Likes (paid)
Available for
|
Number of paid likes and paid comments on posts published in the selected period. |
Comments and Likes (total)
Available for
|
Number of organic and paid likes & organic and paid comments on posts published in the selected period. |
Comments per post (organic)
Available for
|
Average number of organic comments on posts published in the selected period, divided by the number of posts in the selected period. |
Comments per post (paid)
Available for
|
Average number of paid comments on posts published in the selected period, divided by the number of posts in the selected period. |
Comments per post (total)
Available for
|
Average number of organic and paid comments on posts published in the selected period, divided by the number of posts in the selected period. |
Engagement (paid)
Available for
|
Average number of paid likes and comments per day on posts of a day in relation to the number of followers of the same day in the selected period. |
Engagement (total)
Available for
|
Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average. |
IN_POST_PROFILE_ACTIVITY_OTHER
Available for
|
The total number of other interactions with your profile after users have interacted with a post. |
Likes (paid)
Available for
|
Number of paid likes on posts published in the selected period. |
Likes (total)
Available for
|
Number of organic and paid likes on posts published in the selected period. |
Likes per post (organic)
Available for
|
Average number of organic likes on posts published in the selected period, divided by the number of posts in the selected period. |
Likes per post (paid)
Available for
|
Average number of paid likes on posts published in the selected period, divided by the number of posts in the selected period. |
Likes per post (total)
Available for
|
Average number of organic and paid likes on posts published in the selected period, divided by the number of posts in the selected period. |
Number of new followers based on the post
Available for
|
Number of times Instagram users started following you in the selected time period after viewing a post of yours. |
Post Interaction (paid)
Available for
|
Average number of paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period. |
Post Interaction (total)
Available for
|
Average number of organic and paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period. |
Post likes, comments, saves + shares (paid)
Available for
|
Number of paid likes, paid comments and paid saves on posts published in the selected period. At the moment, Instagram does not allow to fetch paid insights metrics for organic Reels or organic Carousels used in Ads, therefore the paid value for Reels and Carousels is not included here. |
Post profile activity (Total)
Available for
|
The total number of actions on your profile after users have interacted with a post. |
Post profile activity (bio link clicked)
Available for
|
The total number of clicks on the bio link in your profile after users have interacted with a post. |
Post profile activity (call)
Available for
|
The total number of calls from your profile after users have interacted with a post. |
Post profile activity (direction)
Available for
|
The total number of card views on your profile after users have interacted with a post. |
Post profile activity (email)
Available for
|
The total number of emails from your profile after users have interacted with a post. |
Post profile activity (text)
Available for
|
The total number of text messages on your profile after users have interacted with a post. |
Post saved (paid)
Available for
|
Number of paid saves on posts published in the selected period. At the moment, Instagram does not allow to fetch paid insights metrics for organic Reels or organic Carousels used in Ads, therefore the paid value for Reels and Carousels is not included here. |
Post/Reel likes, comments, saves + shares (organic)
Available for
|
Number of organic likes, organic comments, organic saves and organic shares on posts/reels published in the selected period. |
Post/Reel likes, comments, saves + shares (total)
Available for
|
Number of organic and paid likes, organic and paid comments & organic and paid saves on posts published in the selected period. At the moment, Instagram does not allow to fetch paid insights metrics for organic Reels or organic Carousels used in Ads, therefore the paid value for Reels and Carousels is not included here. |
Post/Reel saved (organic)
Available for
|
Number of organic saves on posts published in the selected period. |
Post/Reel saved (total)
Available for
|
Number of organic and paid saves on posts published in the selected period. At the moment, Instagram does not allow to fetch paid insights metrics for organic Reels or organic Carousels used in Ads, therefore the paid value for Reels and Carousels is not included here. |
Available for
|
Number of times your Reels published in the selected period were shared while beeing shown organically. |
Reel total interaction (organic)
Available for
|
Number of likes, saves, comments and shares, minus the number of unlikes, unsaves, and deleted comments on your Reels published in the selected period while beeing shown organically. |
Metric |
Description |
---|---|
Follower Growth per day (absolute)
Available for
|
Difference between the number of followers on the first and the last day of the selected period as an average value per day. |
Follower Growth since starting point (in %)
Available for
|
Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
Metric |
Description |
---|---|
Email contacts
Available for
|
Number of clicks in the selected period on the "Email" button. |
Followers-Following-Ratio
Available for
|
Ratio between people who follow the profile to people who the profile follows of the last day of the selected period. |
Following
Available for
|
Number of profiles followed by the profile from the last day of the selected period. |
Get directions click
Available for
|
Number of clicks in the selected period on the "Directions" button. |
New Follower
Available for
|
Accretion of new people who started to follow the profile in the selected period. |
Phone call clicks
Available for
|
Number of clicks in the selected period on the "Call" button. |
Text message clicks
Available for
|
Number of clicks in the selected period on the "Message" button. |
Website clicks
Available for
|
Number of clicks in the selected period on the "Website" button. |
Metric |
Description |
---|---|
Post video views (paid)
Available for
|
Number of times through paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. At the moment, Instagram does not allow to fetch paid insights metrics for organic Reels used in Ads, therefore the paid value for Reels is not included here. |
Post video views / Reel plays (organic)
Available for
|
Number of times through organic distribution your videos/reels published in the selected period played. For reels, this is defined as video sessions with 1 ms or more of playback and excludes replays. |
Post video views / Reel plays (total)
Available for
|
Number of times through organic and paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. For reels, this is defined as video sessions with 1 ms or more of playback and excludes replays. At the moment, Instagram does not allow to fetch paid insights metrics for organic Reels used in Ads, therefore the paid value for Reels is not included here. |
Post/Reel reach (total)
Available for
|
Number of people who had any of your Posts or Reels published in the selected period enter their screen through organic and paid distribution. At the moment, Instagram does not allow to fetch paid insights metrics for organic Reels or organic Carousels used in Ads, therefore the paid value for Reels and Carousels is not included here. |
Profile visits based on the post
Available for
|
Number of times Instagram users viewed your profile in the selected time period after viewing a post of yours. |
Reel plays (organic)
Available for
|
Number of times your Reels published in the selected period started to play after an impression is already counted while beeing shown organically. This is defined as video sessions with 1 ms or more of playback and excludes replays. |
Metric |
Description |
---|---|
Number of Stories
Available for
|
Number of stories published in the selected period. |
Number of new followers based on the story
Available for
|
Number of times Instagram users started following you in the selected time period after viewing a Story of yours. |
Profile visits based on the story
Available for
|
Number of times Instagram users viewed your profile in the selected time period after viewing a Story of yours. |
Available for
|
That's how many times your stories published in the selected time period were automatically skipped. |
Story exits
Available for
|
Number of times stories published in the selected period entered a person's screen and got closed. |
Story impressions
Available for
|
Number of times stories published in the selected period entered a person's screen. |
Story profile activity (bio link clicked)
Available for
|
The total number of clicks on the bio link in your profile after users have interacted with a story. |
Story profile activity (call)
Available for
|
The total number of calls from your profile after users have interacted with a story. |
Story profile activity (direction)
Available for
|
The total number of card views across your profile after users have interacted with a story. |
Story profile activity (email)
Available for
|
The total number of emails from your profile after users have interacted with a story. |
Story profile activity (other)
Available for
|
The total number of other interactions with your profile after users have interacted with a story. |
Story profile activity (text)
Available for
|
The total number of text messages on your profile after users have interacted with a story. |
Story profile activity (total)
Available for
|
The total number of actions on your profile after users have interacted with a story. |
Story reach
Available for
|
Number of people who had stories published in the selected period enter their screen. |
Story replies
Available for
|
Number of replies on stories published in the selected period. |
Available for
|
Number of shares on stories published in the selected time period. |
Available for
|
That's how many times your stories published in the selected time period were swiped back. |
Available for
|
That's how many times your stories published in the selected time period were swiped down. |
Available for
|
That's how many times your stories published in the selected time period were swiped forward. |
Available for
|
That's how many times your stories published in the selected time period were swiped up. |
Story taps back
Available for
|
Number of go backs of stories published in the selected period. |
Story taps forward
Available for
|
Number of skips of stories published in the selected period. |
Story total interaction
Available for
|
Number of likes, saves, comments, and shares excluding unlikes, unsaves, and deleted comments on stories published in the selected time period. |
Metric |
Description |
---|---|
Conversations
Available for
|
Determined by the ratio of @-reply tweets to all tweets published in the selected period interacting with other Twitter profiles. |
Retweeted/day
Available for
|
Number of Retweets published by the profile in the selected period, divided by the number of days in the selected period. |
Tweets excluding retweets
Available for
|
Number of tweets excluding retweets published in the selected period. This includes quote tweets and replies/mentions. |
Tweets/day excluding retweets
Available for
|
Average number of tweets per day excluding retweets published in the selected period. This includes quote tweets and replies/mentions. |
Metric |
Description |
---|---|
Likes (organic)
Available for
|
Number of likes received on Tweets published in the selected period while beeing shown organically. |
Likes (paid)
Available for
|
Number of Likes received on Tweets published in the selected period while being promoted. |
Number of likes per tweet
Available for
|
Average number of Likes per day on tweets published in the selected period. |
Quotes
Available for
|
Number of times Tweets published in the selected period have been retweeted with a comment (also known as Quote). |
Replies (organic)
Available for
|
Number of replies Tweets published in the selected period have received while beeing shown organically. |
Replies (paid)
Available for
|
Number of Replies to Tweets published in the selected period while being promoted. |
Retweets
Available for
|
Number of Retweets (without comments) of Tweets published in the selected period. |
Retweets (organic)
Available for
|
Number of times Tweets published in the selected period have been Retweeted while beeing shown organically. |
Retweets (paid)
Available for
|
Number of times Tweets published in the selected period have been Retweeted while being promoted. |
Retweets per tweet
Available for
|
Average number of Retweets published by the profile in the selected period, divided by the number of tweets in the selected period. |
URL Link Clicks
Available for
|
Number of times a user clicks on a URL link or URL preview card on Tweets published in the selected period. |
URL Link Clicks (organic)
Available for
|
Number of times a user clicks on a URL link or URL preview card on Tweets published in the selected period while beeing shown organically. |
URL Link Clicks (paid)
Available for
|
Number of times a user clicks on a URL link or URL preview card on Tweets published in the selected period while being promoted. |
User Profil Clicks
Available for
|
Number of times a user clicks display name, user name or profile picture on Tweets published in the selected period. |
User Profil Clicks (organic)
Available for
|
Number of times a user clicks display name, user name or profile picture on Tweets published in the selected period while beeing shown organically. |
User Profil Clicks (paid)
Available for
|
Number of times a user clicks display name, user name or profile picture on Tweets published in the selected period while being promoted. |
Metric |
Description |
---|---|
Follower Growth per day (absolute)
Available for
|
Difference between the number of followers on the first and the last day of the selected period as an average value per day. |
Follower Growth since starting point (in %)
Available for
|
Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
Metric |
Description |
---|---|
Followings
Available for
|
Number of profiles followed by the profile from the last day of the selected period. |
Listed
Available for
|
Number of lists that include this user. |
Overall Tweets
Available for
|
Overall number of Tweets (including Retweets) by this profile which currently exists on Twitter. |
Metric |
Description |
---|---|
Shorts: Number of videos
Available for
|
Number of Shorts published in selected time period. |
Total number of videos
Available for
|
Total number of public videos on account. |
Videos: Number of videos
Available for
|
Number of Videos published in selected time period. |
Metric |
Description |
---|---|
Average Comments
Available for
|
Average number of comments on Videos and Shorts published in the selected period, divided by the number of Videos and Shorts in the selected period. |
Average Dislikes
Available for
|
Average number of dislikes on Videos and Shorts published in the selected period, divided by the number of Videos and Shorts in the selected period. |
Average Likes
Available for
|
Average number of likes on Videos and Shorts published in the selected period, divided by the number of Videos and Shorts in the selected period. |
Average Likes / Dislikes ratio
Available for
|
Ratio between likes and dislikes on whole YouTube channel per day. |
Daily engagement rate
Available for
|
This metric helps you understand how much your subscribers are interacting with your YouTube channel. All likes/dislikes, shares, and comments for all videos in a day are taken into account and put in relation to the number of subscribers. |
Daily engagement rate views
Available for
|
This metric shows how often viewers interact with your videos. All likes/dislikes, shares, and comments for all videos in a day are taken into account and compared to all views in the same day. If you publish videos frequently, this metric is highly recommended. |
Likes / Dislikes ratio
Available for
|
Ratio between likes and dislikes on Videos and Shorts published in the selected period. |
Shorts: Average Comments
Available for
|
Average number of comments on Shorts published in the selected period, divided by the number of Shorts in the selected period. |
Shorts: Average Dislikes
Available for
|
Average number of dislikes on Shorts published in the selected period, divided by the number of Shorts in the selected period. |
Shorts: Average Likes
Available for
|
Average number of likes on Shorts published in the selected period, divided by the number of Shorts in the selected period. |
Shorts: Interactions per impression
Available for
|
Average number of "likes", "dislikes" and "comments" per Shorts for the Shorts of one day in relation to the number of followers on the same day in the selected period. |
Shorts: Likes / Dislikes ratio
Available for
|
Ratio between likes and dislikes on Shorts published in the selected period. |
Shorts: Total Comments
Available for
|
Number of comments on Shorts published in the selected period. |
Shorts: Total Dislikes
Available for
|
Number of dislikes on Shorts published in the selected period. |
Shorts: Total Likes
Available for
|
Number of likes on Shorts published in the selected period. |
Shorts: Total Reactions, Comments, Shares
Available for
|
Number of likes, dislikes and comments on Shorts published in the selected period. |
Total Dislikes
Available for
|
Number of dislikes on Videos and Shorts published in the selected period. |
Total number comments per day
Available for
|
This is the total number of comments made across all videos on a YouTube channel in one day. |
Total number dislikes per day
Available for
|
This is the total number of negative ratings given per day for all videos on your YouTube channel. |
Total number likes per day
Available for
|
This is the total number of positive ratings given per day for all videos on your YouTube channel. |
Available for
|
This is the total number of times per day that YouTube channel videos were shared by users. |
Videos: Average Comments
Available for
|
Average number of comments on Videos published in the selected period, divided by the number of Videos in the selected period. |
Videos: Average Dislikes
Available for
|
Average number of dislikes on Videos published in the selected period, divided by the number of Videos in the selected period. |
Videos: Average Likes
Available for
|
Average number of likes on Videos published in the selected period, divided by the number of Videos in the selected period. |
Videos: Interactions per impression
Available for
|
Average number of "likes", "dislikes" and "comments" per Video for the Videos of one day in relation to the number of followers on the same day in the selected period. |
Videos: Likes / Dislikes ratio
Available for
|
Ratio between likes and dislikes on Videos published in the selected period. |
Videos: Total Comments
Available for
|
Number of comments on Videos published in the selected period. |
Videos: Total Dislikes
Available for
|
Number of dislikes on Videos published in the selected period. |
Videos: Total Likes
Available for
|
Number of likes on Videos published in the selected period. |
Videos: Total Reactions, Comments, Shares
Available for
|
Number of likes, dislikes and comments on Videos published in the selected period. |
Metric |
Description |
---|---|
Channel Views Growth (absolute)
Available for
|
Difference in number of channel views between the first and last day of the selected period. |
Follower Growth per day (absolute)
Available for
|
Difference between the number of subscribers on the first and the last day of the selected period as an average value per day. |
Follower Growth since starting point (in %)
Available for
|
Percentage growth of subscribers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
Metric |
Description |
---|---|
Shorts: Average views
Available for
|
Average number of times your Shorts published in the selected period were viewed. |
Shorts: Number of total Video Views
Available for
|
Number of views of Shorts published in the selected period. |
Total number of channel views
Available for
|
Number of times your channel was viewed in total. |
Total number views per day
Available for
|
The total number of views per day for all videos on your YouTube channel. |
Videos: Average views
Available for
|
Average number of times your Videos published in the selected period were viewed. |
Videos: Number of total Video Views
Available for
|
Number of views of Videos published in the selected period. |
Views per Video
Available for
|
Average number of times your Videos and Shorts published in the selected period were viewed. |
Metric |
Description |
---|---|
Average view duration (in sec)
Available for
|
The average length, in seconds, of video playbacks across the YouTube channel per day. |
Estimated minutes watched
Available for
|
The number of minutes that users watched videos for the specified channel per day. |
Metric |
Description |
---|---|
Comments per status update of time period
Available for
|
Average number of comments on status updates published in the selected period, divided by the number of status updates in the selected period. |
Likes per status update of time period
Available for
|
Average number of likes on status updates published in the selected period, divided by the number of status updates in the selected period. |
Metric |
Description |
---|---|
Follower Growth since starting point (in %)
Available for
|
Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
New Follower
Available for
|
Accretion of new people who started to follow the profile in the selected period. |
New Follower (organic)
Available for
|
Accretion of new people who started to follow the profile through organic content in the selected period. |
New Follower (paid)
Available for
|
Accretion of new people who started to follow the profile through paid content in the selected period. |
Metric |
Description |
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Clicks in time period
Available for
|
Number of clicks in the selected period on your status updates through organic distribution. |
Comments in time period
Available for
|
Number of comments in the selected period on your status updates through organic distribution. |
Engagement per day in time period
Available for
|
Average number of interactions in the selected period on status updates through organic distribution in relation to the number of followers of the same day in the selected period, divided by the number of days in the selected period. |
Follower organic (obsolete)
Available for
|
Unfortunately, this KPI is obsolete. |
Follower paid (obsolete)
Available for
|
Unfortunately, this KPI is obsolete. |
Likes in time period
Available for
|
Number of likes in the selected period on your status updates through organic distribution. |
Available for
|
Number of shares in the selected period on your status updates through organic distribution. |
Metric |
Description |
---|---|
Original-Repin-Ratio
Available for
|
Ratio between original pins and repins of profile of the last day of the selected period.
|
Metric |
Description |
---|---|
Comments and saves of own Pins
Available for
|
Number of comments and saves of own pins published in the selected period. |
Comments per Pin
Available for
|
Average number of comments on pins published in the selected period, divided by the number of pins in the selected period. |
Comments, Repins and tried it
Available for
|
Number of comments, saves and Tried it of own pins published in the selected period. |
Comments, saves of own Pins and tried it
Available for
|
Number of comments, saves and Tried it of own pins published in the selected period. |
Likes per Pin
Available for
|
Average number of likes on pins published in the selected period, divided by the number of pins in the selected period. |
Rating
Available for
|
Average rating rate on pins published in the selected period and which have been rated by users. |
Reactions per post
Available for
|
Average number of reactions (like, haha, thanks, good idea, wow) on pins published in the selected period, divided by the number of pins in the selected period. |
Repins
Available for
|
Number of times people saved pins published in the selected period to one of their boards. |
Repins per Pin
Available for
|
Average number of repins in the selected period, divided by the number of pins in the selected period. |
Saves of own Pins
Available for
|
Number of saves on the own pins published in the selected period. |
Saves of own Pins per Pin
Available for
|
Average number of saves on the own pins published in the selected period. |
Saves total
Available for
|
Number of saves on the own pins and repins published in the selected period. |
Saves total per Pin
Available for
|
Average number of saves on the own pins and repins published in the selected period. |
Tried it
Available for
|
Number of Tried it on pins published in the selected period. |
Tried it per Pin
Available for
|
Average number of Tried it on pins published in the selected period. |
Metric |
Description |
---|---|
Follower Growth per day (absolute)
Available for
|
Difference between the number of followers on the first and the last day of the selected period as an average value per day. |
Follower Growth since starting point (in %)
Available for
|
Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
Metric |
Description |
---|---|
Boards
Available for
|
Number of boards on the last day of the selected period. |
Followers-Following-Ratio
Available for
|
Ratio between people who follow the profile to people who the profile follows of the last day of the selected period. |
Following
Available for
|
Number of profiles followed by the profile of the last day of the selected period. |
Has tried
Available for
|
Number of Has Tried by the profile on other pins published by other profiles during the selected time period. |
Metric |
Description |
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Number of Ad Videos
Available for
|
Number of videos which are ads published in selected time period. |
Number of Videos which are Duets
Available for
|
Number of videos which are duets published in selected time period. |
Number of Videos which are Stitches
Available for
|
Number of videos which are stitches published in selected time period. |
Number of Videos with duet enabled
Available for
|
Number of videos which have the duet feature enabled published in selected time period. |
Available for
|
Number of videos which have share enabled published in selected time period. |
Number of Videos with stitch enabled
Available for
|
Number of videos which have the stitch feature enabled published in selected time period. |
Video length in s (average)
Available for
|
Average video length in seconds of videos published in the selected period. |
Video length in s (sum)
Available for
|
Sum of video length in seconds of videos published in the selected period. |
Metric |
Description |
---|---|
Available for
|
Number of shares on videos published in the selected period. |
Reactions per Play
Available for
|
Number of reactions (shares, likes, comments) per play on videos published in the selected period. |
Metric |
Description |
---|---|
Follower Growth per day (absolute)
Available for
|
Difference between the number of followers on the first and the last day of the selected period as an average value per day. |
Follower Growth since starting point (in %)
Available for
|
Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
Metric |
Description |
---|---|
Followers-Following-Ratio
Available for
|
Ratio between people who follow the profile to people who the profile follows of the last day of the selected period. |
Following
Available for
|
Number of profiles followed by the profile of the last day of the selected period. |
Profile Likes
Available for
|
All-time number of likes the profile has received for all videos. |
Profile Videos count (overall)
Available for
|
All-time number of videos the profile has published. |
Metric |
Description |
---|---|
Plays per Day
Available for
|
Number of plays per day on videos published in the selected period. |
Plays per Video per Follower
Available for
|
Plays per Video per Follower on videos published in the selected period. |
Metric |
Description |
---|---|
LM_SENTIMENT
Available for
|
Number of likes on posts published in the selected period. |