Each network has its own KPIs. Use cross-network KIPS to use profiles from different networks together in dashboards or graphs. Pay attention to the description of the KPI. We display the data from the official APIs. Unfortunately, the networks do not guarantee equality of data between API and app, so there may be slight discrepancies.
Metric |
Description |
|---|---|
Daily Reach (total) |
Facebook: Number of people in the selected period who had any content of your Page or about your Page enter their screen. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable. Instagram: Number of people in the selected period who had any media of your profile including ad activity enter their screen. This includes posts, stories and promotions. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable. LinkedIn: Number of people in the selected period per day who saw your status updates through organic distribution. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable. |
Engagement |
Facebook, Instagram, Twitter, LinkedIn, TikTok: Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average. Pinterest: Engagement is defined as the average number of interactions on a profile's posts per follower per day. |
Fans |
Facebook: Number of users on the last day of the selected period who like the Page are called fans. For the "New Pages Experience" this corresponds to the follower count. Instagram, Twitter, Pinterest, LinkedIn, TikTok: Number of users on the last day of the selected period who follow the profile are called followers. YouTube: Number of users on the last day of the selected period who subscribe to the channel are called subscribers. Metric provided by Fanpage Karma |
Follower Growth (absolute) |
Facebook: Difference between the number of fans on the first and the last day of the selected period. Instagram, Twitter, Pinterest, LinkedIn, TikTok: Difference between the number of followers on the first and the last day of the selected period. YouTube: Difference between the number of subscribers on the first and the last day of the selected period. Metric provided by Fanpage Karma |
Follower Growth (in %) |
Facebook: Difference between the number of fans in percent on the first and the last day of the selected period. Reflects the difference from the previous day in the history graph. Instagram, Twitter, Pinterest, LinkedIn, TikTok: Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph. YouTube: Percentage number of the difference between the number of subscribers of the first and last day in relation to the number of subscribers of the first day of the selected period. Reflects the difference from the previous day in the history graph. Metric provided by Fanpage Karma |
Follower Growth Average Weekly (in %) |
Facebook: Difference between the number of fans on the first and the last day of the selected period as an average weekly value. Instagram, Twitter, Pinterest, LinkedIn, TikTok: Difference between the number of followers on the first and the last day of the selected period as an average weekly value. YouTube: Difference between the number of subscribers on the first and the last day of the selected period as an average weekly value. Metric provided by Fanpage Karma |
Interaction per reached person per post |
Facebook, Instagram: Average number of interactions per post in relation to the number of users who have seen these posts. |
Number of Comments (total) |
Facebook: Number of comments on posts including comments on these comments published in the selected period. Instagram: Number of organic comments on posts published in the selected period. YouTube: Number of comments on videos published in the selected period. Metric provided by Fanpage Karma Pinterest: Number of comments on pins published in the selected period. LinkedIn: Number of comments on status updates published in the selected period. TikTok: Number of comments on your videos published in the selected period. |
Number of Likes |
Facebook: Number of likes on posts published in the selected period. Instagram: Number of organic likes on posts published in the selected period. Twitter: Number of likes on tweets published in the selected period. YouTube, TikTok: Number of likes on videos published in the selected period. Metric provided by Fanpage Karma Pinterest: Number of likes on pins published in the selected period. LinkedIn: Number of likes on status updates published in the selected period. |
Number of posts |
Facebook, Instagram: Number of posts published in selected time period. Twitter: Number of tweets (including retweets) published in selected time period. YouTube, TikTok: Number of videos published in selected time period. Metric provided by Fanpage Karma Pinterest: Number of pins published in selected time period. LinkedIn: Number of status updates published in selected time period. |
Page Performance Index |
Facebook: Root product between the comparison values of the engagement value and the average weekly growth of a Page.
We first determine a value between 0 and 100 percent for both engagement and growth, which serves as a benchmark against the values of all other Pages in our index. A value is set to 100% if the Page is among the top 10% for the respective value - i.e. this Page has a better value than at least 90% of all Pages listed in our database. Then, engagement and growth (in each case the comparison values) are multiplied and the root is taken from this value. Instagram, Twitter, Pinterest, LinkedIn, TikTok: Root product between the comparison values of the engagement value and the average weekly growth of a profile. |
Page Visits |
Facebook: Number of times in the selected period a Page has been viewed by logged in and logged out people. Instagram: Number of profile views in the selected period. |
Post interaction |
Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, TikTok: Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact. Metric provided by Fanpage Karma |
Posts per day |
Facebook, Instagram: Average number of posts per day published in the selected period. Twitter: Average number of tweets per day published in the selected period. Pinterest: Average number of pins per day published in the selected period. LinkedIn: Average number of status updates per day published in the selected period. TikTok: Average number of videos per day published in the selected period. |
Sum of reach of single posts |
Facebook: Number of people who had any of your posts published in the selected period enter their screen through paid, organic and viral distribution. Instagram: Number of people who had any of your posts published in the selected period enter their screen through organic distribution. |
Sum of total impressions of single posts |
Facebook: Number of times your posts published in the selected period entered a person's screen through paid, organic and viral distribution. Posts include statuses, photos, links and videos. Instagram: Number of times your posts published in the selected period entered a person's screen through organic distribution. Posts include photos, carousels and videos. YouTube: Number of views of videos published in the selected period. Metric provided by Fanpage Karma |
Total Reactions, Comments, Shares |
Facebook: Number of reactions (like, love, haha, thankful, wow, sad, angry), comments and shares on posts published in the selected period. Instagram: Number of organic likes and organic comments on posts published in the selected period. Twitter: Number of retweets, and likes on tweets published in the selected period. YouTube: Number of likes, dislikes and comments on videos published in the selected period. Metric provided by Fanpage Karma Pinterest: Number of likes, comments and repins on pins published in the selected period. LinkedIn: Number of reactions (like, celebrate, love, insightful, curious), comments and shares on status updates published in the selected period. TikTok: Number of shares, likes and comments on videos published in the selected period. |
Metric |
Description |
|---|---|
|
Link-posts
|
Number of posts in URL format published in the selected period. |
|
Number of posts
|
Number of posts published in selected time period. |
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Picture Posts
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Number of posts in picture format published in the selected period. |
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Post interaction
|
Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact. |
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Posts by fans
|
Number of user posts published in the selected period. |
|
Posts by fans with comment by page
|
Number of user posts published in selected period and which the Page responded to. |
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Posts by fans with reaction of page
|
Number of user posts published in the selected period and the Page reacted (like, love, haha, wow, sad, angry) to. |
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Posts per day
|
Average number of posts per day published in the selected period. |
|
User posts per day
|
Average number of user posts per day in the selected period. |
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Video-posts
|
Number of Facebook videos (posts in video format) published in the selected period. |
Metric |
Description |
|---|---|
|
Angry per post
|
Average number of "angry" reactions on posts published in the selected period. |
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Care per post
|
Average number of "care" reactions on posts published in the selected period. |
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Comments on posts by fans
|
Number of comments on user posts published in the selected period. |
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Comments per post
|
Average number of comments on posts published in the selected period. |
|
Engagement
|
Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average. |
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Haha per post
|
Average number of "haha" reactions on posts published in the selected period. |
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Interaction per reached person per post
|
Average number of interactions per post in relation to the number of users who have seen these posts. |
|
Likes per post
|
Average number of "like" reactions on posts published in the selected period. |
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Love per post
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Average number of "love" reactions on posts published in the selected period. |
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Number of Angry
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Number of "angry" reactions on posts published in the selected period. |
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Number of Care
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Number of "care" reactions on posts published in the selected period. |
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Number of Comments (primary)
|
Number of comments on posts excluding comments on these comments published in the selected period. |
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Number of Comments (secondary)
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Number of sub-comments on comments posts published in the selected period. |
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Number of Comments (total)
|
Number of comments on posts including comments on these comments published in the selected period. |
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Number of Haha
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Number of "haha" reactions on posts published in the selected period. |
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Number of Likes
|
Number of likes on posts published in the selected period. |
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Number of Love
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Number of "love" reactions on posts published in the selected period. |
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Number of Reactions
|
Number of reactions (like, love, haha, thankful, wow, sad, angry) on posts published in the selected period. |
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Number of Sad
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Number of "sad" reactions on posts published in the selected period. |
|
|
Number of shares of posts published in the selected period. |
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Number of Thankful
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Number of "thankful" reactions on posts published in the selected period. |
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Number of Wow
|
Number of "wow" reactions on posts published in the selected period. |
|
Page Performance Index
|
Root product between the comparison values of the engagement value and the average weekly growth of a Page.
We first determine a value between 0 and 100 percent for both engagement and growth, which serves as a benchmark against the values of all other Pages in our index. A value is set to 100% if the Page is among the top 10% for the respective value - i.e. this Page has a better value than at least 90% of all Pages listed in our database. Then, engagement and growth (in each case the comparison values) are multiplied and the root is taken from this value. |
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Reactions per post
|
Average number of reactions on posts published in the selected period. |
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Sad per post
|
Average number of "sad" reactions on posts published in the selected period. |
|
|
Average number of shares of posts published in the selected period. |
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Thankful per post
|
Average number of "thankful" reactions on posts published in the selected period. |
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Total Reactions, Comments, Shares
|
Number of reactions (like, love, haha, thankful, wow, sad, angry), comments and shares on posts published in the selected period. |
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User posts total Reactions, Comments, Shares
|
Number of interactions on user posts published in the selected period. |
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Weighted Engagement
|
See Engagement, shares are weighted 3x, comments 2x and likes are just count as usual. |
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Weighted Post-Interaction
|
See Post-Interaction, shares are weighted 3x, comments are 2x and likes are just count as usual. |
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Wow per post
|
Average number of "wow" reactions on posts published in the selected period. |
Metric |
Description |
|---|---|
|
Follower Growth (absolute)
|
Difference between the number of fans on the first and the last day of the selected period. |
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Follower Growth (in %)
|
Difference between the number of fans in percent on the first and the last day of the selected period. Reflects the difference from the previous day in the history graph. |
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Follower Growth Average Weekly (in %)
|
Difference between the number of fans on the first and the last day of the selected period as an average weekly value. |
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Follower Growth per day (absolute)
|
Difference between the number of fans on the first and the last day of the selected period as an average value per day. |
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Follower Growth since starting point (in %)
|
Percentage growth of fans between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
Metric |
Description |
|---|---|
|
Ad-Value (EUR)
|
A value that is determined from the estimated reach of the posts and an average price for online advertising (CPM_cost per impression), depending on the selected period.
It indicates how much money one would have to spend on classic online advertising to reach as many people as with Facebook posts. An average CPM of €12.00 is applied and this is multiplied by the estimated reach. Note: For your own page you can set the CPM for different types of posts yourself. The advertising value is therefore not proportionally dependent on the number of fans but on the engagement. |
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Fans
|
Number of users on the last day of the selected period who like the Page are called fans. For the "New Pages Experience" this corresponds to the follower count. |
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Follower
|
Number of users on the last day of the selected period who follow the Pages posts. |
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Response time
|
Describes how long a Page needs to respond to user posts. For this value, we only take into account when a Page makes a comment on a user post. This is mainly because Facebook does not provide time values for likes and shares. We first calculate the Response Time for each user post and then take the median of all posts for the selected period. The median is the value, that is exactly in the middle of all values, when you rank them. |
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Service Level
|
Number of responses of the Page on user posts published in the selected period on the Page-wall. Reactions include Likes, comments and deletes. Interactions of the Page on posts published by the Page are not counted. |
Metric |
Description |
|---|---|
|
Average daily Reach (organic)
|
Average number of people in the selected period who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period. |
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Average daily Reach (organic) per fan
|
Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period. |
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Average daily Reach (paid)
|
Average number of people in the selected period who had any content of your Page or about your Page enter their screen through paid distribution such as an ad, divided by the number of days in the selected period. |
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Average daily Reach (paid) per fan
|
Average number of people in the selected period per fan who saw any content of or through your page via paid distribution, divided by the number of days in the selected period. |
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Average daily Reach (total)
|
Average number of people in the selected period who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period. |
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Average number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period. |
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Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period. |
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Average daily Reach per fan (total)
|
Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period. |
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Average reach of single posts
|
Average number of people who had any of your posts published in the selected period enter their screen, divided by the number of posts in the selected period. Posts include statuses, photos, links and videos. |
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Daily Reach (organic)
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Number of people in the selected period who had any content of your Page or about your Page enter their screen through unpaid distribution. |
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Daily Reach (paid)
|
Number of people in the selected period who had any content of your Page or about your Page enter their screen through paid distribution such as an ad. |
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Daily Reach (total)
|
Number of people in the selected period who had any content of your Page or about your Page enter their screen. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable. |
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Number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story. |
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Fans engaged with posts
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Fans who engaged with at least one of your posts published in the selected period. |
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Fans engaged with posts per day
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Average number of fans with interactions with posts published in the selected period, divided by the number of days in the selected period. |
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Fans engaged with posts per post
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Average number of fans with interactions with posts published in the selected period, divided by the number of posts in the selected period. |
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Page Visits
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Number of times in the selected period a Page has been viewed by logged in and logged out people. |
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Page views per day
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Average number of times in the selected period a Page has been viewed by logged in and logged out people, divided by the number of days in the selected period. |
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People Engaged
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Number of people who clicked anywhere on your Page in the selected period. |
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Persons with interaction per day
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Number of people who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period. |
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Persons with interaction per reached person per day
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Average number of people per reach person who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period. |
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Post impressions
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Number of times in the selected period your posts entered a person's screen. |
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Post impressions per day
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Average number of times in the selected period your posts entered a person's screen, divided by the number of days in the selected period. |
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Post impressions per fan per day
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Average number of times in the selected period per fan your post entered a person's screen, divided by the number of days in the selected period. |
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Post impressions per post per fan
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Average number of times in the selected period per post your posts entered a person's screen, divided by the daily number of fans in the selected period. |
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Post impressions to fans
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Number of post impressions in the selected period of posts by fans. |
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Post impressions to fans (paid)
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Number of post impressions in the selected period of posts by people who like your Page in an ad or sponsored story. |
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Post impressions to fans (paid) per day
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Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of days in the selected period. |
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Post impressions to fans (paid) per post
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Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of posts in the selected period. |
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Post impressions to fans per day
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Average number of post impressions in the selected period by fans, divided by the number of days in the selected period. |
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Post impressions to fans per post
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Average number of post impressions in the selected period by fans, divided by the number of posts in the selected period. |
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Post reach
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Number of people in the selected period who had any of your posts enter their screen. |
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Post reach (organic)
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Number of people in the selected period who had any of your posts enter their screen through unpaid distribution. |
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Post reach (organic) per day
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Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period. |
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Post reach (organic) per fan per day
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Average number of people in the selected period per fan who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period. |
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Post reach (organic) per post per fan
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Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the daily number of fans in the selected period. |
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Post reach (paid)
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Number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad. |
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Post reach (paid) per day
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Average number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period. |
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Post reach (paid) per fan per day
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Average number of people in the selected period per fan who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period. |
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Post reach (paid) per post per fan
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Average number of people in the selected period per post who had any of your posts enter their screen through paid distribution such as an ad, divided by the daily number of fans in the selected period. |
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Number of people in the selected period who had any of your posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page. |
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Average number of people in the selected period who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period. |
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Number of people who had any of your Fanpage posts enter their screen with social information attached, divided by the daily number of fans per day. |
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Average number of people in the selected period per fan who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period. |
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Post reach of fans
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Number of fans in the selected period who had any of your posts enter their screen. |
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Post reach of fans per day
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Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period. |
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Post reach of fans per post
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Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period. |
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Post reach per day
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Average number of people in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period. |
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Post reach per fan per day
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Average number of people in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period. |
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Post reach per post per fan
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Average number of people in the selected period who had any of your posts enter their screen, divided by the daily number of fans in the selected period. |
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Post reach to fans
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Number of fans in the selected period who had any of your posts enter their screen.
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Post reach to fans (paid)
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Number of fans in the selected period who had any of your posts enter their screen through an ad or Sponsored Story. |
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Post reach to fans (paid) per day
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Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of days in the selected period. |
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Post reach to fans (paid) per post
|
Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of posts in the selected period. |
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Post reach to fans per day
|
Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period. |
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Post reach to fans per post
|
Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period. |
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Sum of reach (organic) of single posts
|
Number of people who had any of your posts published in the selected period enter their screen through unpaid distribution. |
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Sum of reach (paid) of single posts
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Number of people who had any of your posts published in the selected period enter their screen through paid distribution such as an ad. |
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Number of people who had any of your posts published in the selected period enter their screen with social information attached. |
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Sum of reach of single posts
|
Number of people who had any of your posts published in the selected period enter their screen through paid, organic and viral distribution. |
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Sum of total impressions of single posts
|
Number of times your posts published in the selected period entered a person's screen through paid, organic and viral distribution. Posts include statuses, photos, links and videos. |
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Total impressions (total)
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Number of times any content from your Fanpage or about your Fanpage entered a person's screen. |
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Total impressions (total) per day
|
Average number of times in the selected period any content of your Page or about your Page entered a person's screen, divided by the number of days in the selected period. |
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Total impressions (total) per fan per day
|
Number of times any content from your Fanpage or about your Fanpage entered a person's screen, divided by the daily number of fans in the selected period per day. |
Metric |
Description |
|---|---|
|
Negative Feedback
|
Number of times people took a negative action on one of your posts published in the selected period (e.g. hid it). |
|
Negative Feedback per day
|
Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of days in the selected period. |
|
Negative Feedback per post
|
Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of posts in the selected period. |
Metric |
Description |
|---|---|
|
Likes, comments, shares and link clicks per fan per post
|
Average number of "like" reactions, comments, shares and link clicks per fan on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period. |
|
Likes, comments, shares and link clicks per reached person per post
|
Average number of "like" reactions, comments, shares and link clicks per reached person on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period. |
|
Link clicks of link posts
|
Number of link clicks of your link posts published in the selected period of people who have visited your Page. |
|
Link clicks of link posts per day
|
Average number of link clicks of your link posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period. |
|
Link clicks per link post
|
Average number of link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of link posts in the selected period. |
|
Link clicks per link post per reached person
|
Average number of link clicks per link post on your posts published in the selected period of people who have visited your Page, divided by the number of reached persons in the selected period. |
|
Picture clicks of picture posts
|
Number of picture clicks of your picture posts published in the selected period of people who have visited your Page. |
|
Picture clicks of picture posts per day
|
Average number of picture clicks of your picture posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period. |
|
Picture clicks per picture post
|
Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of picture posts in the selected period. |
|
Picture, video and link clicks
|
Number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page. |
|
Picture, video and link clicks per day
|
Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period. |
|
Picture, video and link clicks per post
|
Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period. |
|
Video clicks of video posts
|
Number of video clicks of your video posts published in the selected period of people who have visited your Page. |
|
Video clicks of video posts per day
|
Average number of video clicks of your video posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period. |
|
Video clicks per video post
|
Average number of video clicks on your posts published in the selected period of people who have visited your Page, divided by the number of video posts in the selected period. |
Metric |
Description |
|---|---|
|
Autoplayed video views in period
|
Number of times in the selected period your Page’s videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
Autoplayed video views of at least 30 sec in period
|
Number of times in the selected period your Page’s automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
Paid video views in period
|
Number of times in the selected period your Page’s promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
|
Total video views in period
|
Number of times in the selected period your Page’s videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
Total video views of at least 30 sec in period
|
Number of times in the selected period your Page’s videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
Unique video views in period
|
Number of people in the selected period who viewed your Page’s videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
Unique video views of at least 30 sec in period
|
Number of people in the selected period who viewed your Page’s videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Metric |
Description |
|---|---|
|
10s Total views of Facebook-Videos
|
Number of times your videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
10s autoplayed views of Facebook-Videos
|
Number of times your videos published in the selected period played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
10s clicked to play views of Facebook-Videos
|
Number of times your videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
10s organic views of Facebook-Videos
|
Number of times your videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
10s paid views of Facebook-Videos
|
Number of times your promoted videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
|
10s sound on views of Facebook-Videos
|
Number of times your videos published in the selected period played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
10s unique views of Facebook-Videos
|
Number of people who viewed your videos published in the selected period for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. |
|
Autoplayed views of Facebook-Videos
|
Number of times your videos published in the selected period automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
Average length viewed of Facebook-Videos (in sec)
|
Average time in seconds people viewed your videos published in the selected period. Only available for videos created after August 25th 2016. |
|
Bounce rate of Facebook videos
|
Percentage of impressions of videos published in the selected period that were viewed below 95% of their length in relation to total impressions of videos viewed at least 3 seconds or almost completely if they are shorter than 3 seconds. |
|
Complete organic views of Facebook-Videos
|
Number of times your videos published in the selected period played up to 95%, or more, of their length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
Complete paid views of Facebook-Videos
|
Number of times your promoted videos published in the selected period played up to 95%, or more, of their length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
|
Complete unique organic views of Facebook-Videos
|
Number of people who viewed your videos published in the selected period up to 95%, or more, of their length, by organic reach. |
|
Complete unique paid views of Facebook-Videos
|
Number of people who viewed your promoted videos published in the selected period up to 95%, or more, of their length. |
|
Complete unique views of Facebook-Videos
|
Number of people who viewed your videos published in the selected period up to 95%, or more, of their length, by organic as well as paid reach. |
|
Complete views of Facebook-Videos
|
Number of times your videos published in the selected period played up to 95%, or more, of their length, by organic as well as paid impression. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
Facebook-Videos
|
Number of your videos published in the selected period. |
|
Number of Angry of Facebook-Videos
|
Number of "angry" reactions on Facebook videos published in the selected period. |
|
Number of Comments of Facebook-Videos
|
Number of comments on your videos published in the selected period. |
|
Number of Haha of Facebook-Videos
|
Number of "haha" reactions on your videos published in the selected period. |
|
Number of Likes of Facebook-Videos
|
Number of "like" reactions on your videos published in the selected period. |
|
Number of Love of Facebook-Videos
|
Number of "love" reactions on your videos published in the selected period. |
|
Number of Reactions of Facebook-Videos
|
Number of reactions on your videos published in the selected period. |
|
Number of Sad of Facebook-Videos
|
Number of "sorry" reactions on your videos published in the selected period. |
|
|
Number of shares of your videos published in the selected period. |
|
Number of Thankful of Facebook-Videos
|
Number of "thankful" reactions on your videos published in the selected period. |
|
Number of Wow of Facebook-Videos
|
Number of "wow" reactions on your videos published in the selected period. |
|
Organic views of Facebook-Videos
|
Number of times your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
Paid views of Facebook-Videos
|
Number of times your promoted videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
|
Sound on views of Facebook-Videos
|
Number of times your videos published in the selected period played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
Total Reactions, Comments, Shares of Facebook-Videos
|
Number of reactions, comments and shares of your videos published in the selected period. |
|
Total length of Facebook-Videos (in sec)
|
Length in seconds of your videos published in the selected period. |
|
Total views of Facebook-Videos
|
Number of times your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
Unique organic views of Facebook-Videos
|
Number of people who viewed your videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. |
|
Unique paid views of Facebook-Videos
|
Number of people who viewed your promoted videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
|
Unique views of Facebook-Videos
|
Number of people who viewed your videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
|
View time of Facebook-Video (in sec)
|
Total time in seconds your videos published in the selected period played, including videos played for less than 3 seconds and replays. |
|
View time organic of Facebook-Video (in sec)
|
Total time in seconds your videos published in the selected period played by organic reach. |
Metric |
Description |
|---|---|
|
IGTV-Post/Post ratio
|
Ratio between igtv posts and posts published in the selected period. |
|
Number of IGTV Posts
|
Number of IGTV posts published in selected time period. |
|
Number of Posts
|
Number of posts published in selected time period. |
|
Posts per day
|
Average number of posts per day published in the selected period. |
Metric |
Description |
|---|---|
|
Comments (organic)
|
Number of organic comments on posts published in the selected period. |
|
Comments (paid)
|
Number of paid comments on posts published in the selected period. |
|
Comments (total)
|
Number of organic and paid comments on posts published in the selected period. |
|
Comments and Likes (organic)
|
Number of organic likes and organic comments on posts published in the selected period. |
|
Comments and Likes (paid)
|
Number of paid likes and paid comments on posts published in the selected period. |
|
Comments and Likes (total)
|
Number of organic and paid likes & organic and paid comments on posts published in the selected period. |
|
Comments per post (organic)
|
Average number of organic comments on posts published in the selected period, divided by the number of posts in the selected period. |
|
Comments per post (paid)
|
Average number of paid comments on posts published in the selected period, divided by the number of posts in the selected period. |
|
Comments per post (total)
|
Average number of organic and paid comments on posts published in the selected period, divided by the number of posts in the selected period. |
|
Engagement
|
Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average. |
|
Engagement (paid)
|
Average number of paid likes and comments per day on posts of a day in relation to the number of followers of the same day in the selected period. |
|
Engagement (total)
|
Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average. |
|
Interaction per reached person per post
|
Average number of interactions per post in relation to the number of users who have seen these posts. |
|
Likes (organic)
|
Number of organic likes on posts published in the selected period. |
|
Likes (paid)
|
Number of paid likes on posts published in the selected period. |
|
Likes (total)
|
Number of organic and paid likes on posts published in the selected period. |
|
Likes per post (organic)
|
Average number of organic likes on posts published in the selected period, divided by the number of posts in the selected period. |
|
Likes per post (paid)
|
Average number of paid likes on posts published in the selected period, divided by the number of posts in the selected period. |
|
Likes per post (total)
|
Average number of organic and paid likes on posts published in the selected period, divided by the number of posts in the selected period. |
|
Post Interaction
|
Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact. |
|
Post Interaction (paid)
|
Average number of paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period. |
|
Post Interaction (total)
|
Average number of organic and paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period. |
|
Post likes, comments + saves (organic)
|
Number of organic likes, organic comments and organic saves on posts published in the selected period. |
|
Post likes, comments + saves (paid)
|
Number of paid likes, paid comments and paid saves on posts published in the selected period. |
|
Post likes, comments + saves (total)
|
Number of organic and paid likes, organic and paid comments & organic and paid saves on posts published in the selected period. |
|
Post saved (organic)
|
Number of organic saves on posts published in the selected period. |
|
Post saved (paid)
|
Number of paid saves on posts published in the selected period. |
|
Post saved (total)
|
Number of organic and paid saves on posts published in the selected period. |
Metric |
Description |
|---|---|
|
Follower Growth (absolute)
|
Difference between the number of followers on the first and the last day of the selected period. |
|
Follower Growth (in %)
|
Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph. |
|
Follower Growth Average Weekly (in %)
|
Difference between the number of followers on the first and the last day of the selected period as an average weekly value. |
|
Follower Growth per day (absolute)
|
Difference between the number of followers on the first and the last day of the selected period as an average value per day. |
|
Follower Growth since starting point (in %)
|
Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
Metric |
Description |
|---|---|
|
Daily Reach
|
Number of people in the selected period who had any media of your profile including ad activity enter their screen. This includes posts, stories and promotions. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable. |
|
Email contacts
|
Number of clicks in the selected period on the "Email" button. |
|
Follower
|
Number of users on the last day of the selected period who follow the profile are called followers. |
|
Followers-Following-Ratio
|
Ratio between people who follow the profile to people who the profile follows of the last day of the selected period. |
|
Following
|
Number of profiles followed by the profile from the last day of the selected period. |
|
Get directions click
|
Number of clicks in the selected period on the "Directions" button. |
|
Impressions
|
Number of times in the selected period any media of your profile including ad activity entered a person's screen. This includes posts, stories and promotions. |
|
New Follower
|
Accretion of new people who started to follow the profile in the selected period. |
|
Phone call clicks
|
Number of clicks in the selected period on the "Call" button. |
|
Profile Performance Index
|
Root product between the comparison values of the engagement value and the average weekly growth of a profile. |
|
Profile views
|
Number of profile views in the selected period. |
|
Text message clicks
|
Number of clicks in the selected period on the "Message" button. |
|
Website clicks
|
Number of clicks in the selected period on the "Website" button. |
Metric |
Description |
|---|---|
|
Post impressions (organic)
|
Number of times your posts published in the selected period entered a person's screen through organic distribution. Posts include photos, carousels and videos. |
|
Post impressions (paid)
|
Number of times your posts published in the selected period entered a person's screen through paid distribution. |
|
Post impressions (total)
|
Number of times your posts published in the selected period entered a person's screen through organic and paid distribution. |
|
Post reach (organic)
|
Number of people who had any of your posts published in the selected period enter their screen through organic distribution. |
|
Post reach (paid)
|
Number of people who had any of your posts published in the selected period enter their screen through paid distribution. |
|
Post reach (total)
|
Number of people who had any of your posts published in the selected period enter their screen through organic and paid distribution. |
|
Post video views (organic)
|
Number of times through organic distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
Post video views (paid)
|
Number of times through paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
|
Post video views (total)
|
Number of times through organic and paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Metric |
Description |
|---|---|
|
Number of Stories
|
Number of stories published in the selected period. |
|
Story exits
|
Number of times stories published in the selected period entered a person's screen and got closed. |
|
Story impressions
|
Number of times stories published in the selected period entered a person's screen. |
|
Story reach
|
Number of people who had stories published in the selected period enter their screen. |
|
Story replies
|
Number of replies on stories published in the selected period. |
|
Story taps back
|
Number of go backs of stories published in the selected period. |
|
Story taps forward
|
Number of skips of stories published in the selected period. |
Metric |
Description |
|---|---|
|
Conversations
|
Determined by the ratio of @-reply tweets to all tweets published in the selected period interacting with other Twitter profiles. |
|
Retweeted/day
|
Number of retweeted tweets published in the selected period, divided by the number of days in the selected period. |
|
Tweets
|
Number of tweets (including retweets) published in selected time period. |
|
Tweets excluding retweets
|
Number of tweets excluding retweets published in the selected period. This includes quote tweets and replies/mentions. |
|
Tweets/day
|
Average number of tweets per day published in the selected period. |
|
Tweets/day excluding retweets
|
Average number of tweets per day excluding retweets published in the selected period. This includes quote tweets and replies/mentions. |
Metric |
Description |
|---|---|
|
Engagement
|
Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average. |
|
Number of likes
|
Number of likes on tweets published in the selected period. |
|
Number of likes per tweet
|
Average number of likes on tweets published in the selected period. |
|
Retweets
|
Number of retweets (without comments) of tweets published in the selected period. |
|
Retweets & likes
|
Number of retweets, and likes on tweets published in the selected period. |
|
Retweets per tweet
|
Average number of retweets published in the selected period, divided by the number of tweets in the selected period. |
|
Tweet Interaction
|
Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact. |
Metric |
Description |
|---|---|
|
Follower Growth (absolute)
|
Difference between the number of followers on the first and the last day of the selected period. |
|
Follower Growth (in %)
|
Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph. |
|
Follower Growth Average Weekly (in %)
|
Difference between the number of followers on the first and the last day of the selected period as an average weekly value. |
|
Follower Growth per day (absolute)
|
Difference between the number of followers on the first and the last day of the selected period as an average value per day. |
|
Follower Growth since starting point (in %)
|
Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
Metric |
Description |
|---|---|
|
Follower
|
Number of users on the last day of the selected period who follow the profile are called followers. |
|
Profile Performance Index
|
Root product between the comparison values of the engagement value and the average weekly growth of a profile. |
Metric |
Description |
|---|---|
|
Number of videos
|
Number of videos published in selected time period. |
|
Total number of videos
|
Total number of public videos on account. |
Metric |
Description |
|---|---|
|
Comments
|
Number of comments on videos published in the selected period. |
|
Comments per video
|
Average number of comments on videos published in the selected period, divided by the number of videos in the selected period. |
|
Dislikes
|
Number of dislikes on videos published in the selected period. |
|
Dislikes per video
|
Average number of dislikes on videos published in the selected period, divided by the number of videos in the selected period. |
|
Likes
|
Number of likes on videos published in the selected period. |
|
Likes / Dislikes
|
Ratio between likes and dislikes on videos published in the selected period. |
|
Likes per video
|
Average number of likes on videos published in the selected period, divided by the number of videos in the selected period. |
|
YT_LIKES_DISLIKES_COMMENTS
|
Number of likes, dislikes and comments on videos published in the selected period. |
|
YT_VIDEO_INTERACTION
|
Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact. |
Metric |
Description |
|---|---|
|
Channel Views Growth (absolute)
|
Difference in number of channel views between the first and last day of the selected period. |
|
Follower Growth (absolute)
|
Difference between the number of subscribers on the first and the last day of the selected period. |
|
Follower Growth (in %)
|
Percentage number of the difference between the number of subscribers of the first and last day in relation to the number of subscribers of the first day of the selected period. Reflects the difference from the previous day in the history graph. |
|
Follower Growth Average Weekly (in %)
|
Difference between the number of subscribers on the first and the last day of the selected period as an average weekly value. |
|
Follower Growth per day (absolute)
|
Difference between the number of subscribers on the first and the last day of the selected period as an average value per day. |
|
Follower Growth since starting point (in %)
|
Percentage growth of subscribers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
Metric |
Description |
|---|---|
|
Total number of subscribers
|
Number of users on the last day of the selected period who subscribe to the channel are called subscribers. |
Metric |
Description |
|---|---|
|
Number of total Video Views
|
Number of views of videos published in the selected period. |
|
Total number of channel views
|
Number of times your channel was viewed in total. |
|
Views per Video
|
Average number of times your videos published in the selected period were viewed. |
Metric |
Description |
|---|---|
|
Number of status updates
|
Number of status updates published in selected time period. |
|
Status Updates per day
|
Average number of status updates per day published in the selected period. |
Metric |
Description |
|---|---|
|
Comments and Likes on updates of time period
|
Number of reactions (like, celebrate, love, insightful, curious), comments and shares on status updates published in the selected period. |
|
Comments on status updates of time period
|
Number of comments on status updates published in the selected period. |
|
Comments per status update of time period
|
Average number of comments on status updates published in the selected period, divided by the number of status updates in the selected period. |
|
Interaction on status updates of time period (in %)
|
Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact. |
|
Likes on status updates of time period
|
Number of likes on status updates published in the selected period. |
|
Likes per status update of time period
|
Average number of likes on status updates published in the selected period, divided by the number of status updates in the selected period. |
Metric |
Description |
|---|---|
|
Follower Growth (absolute)
|
Difference between the number of followers on the first and the last day of the selected period. |
|
Follower Growth (in %)
|
Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph. |
|
Follower Growth Average Weekly (in %)
|
Difference between the number of followers on the first and the last day of the selected period as an average weekly value. |
|
Follower Growth since starting point (in %)
|
Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
|
New Follower
|
Accretion of new people who started to follow the profile in the selected period. |
|
New Follower (organic)
|
Accretion of new people who started to follow the profile through organic content in the selected period. |
|
New Follower (paid)
|
Accretion of new people who started to follow the profile through paid content in the selected period. |
Metric |
Description |
|---|---|
|
Clicks in time period
|
Number of clicks in the selected period on your status updates through organic distribution. |
|
Comments in time period
|
Number of comments in the selected period on your status updates through organic distribution. |
|
Engagement on status updates of time period
|
Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average. |
|
Engagement per day in time period
|
Average number of interactions in the selected period on status updates through organic distribution in relation to the number of followers of the same day in the selected period, divided by the number of days in the selected period. |
|
Follower
|
Number of users on the last day of the selected period who follow the profile are called followers. |
|
Follower organic (obsolete)
|
Unfortunately, this KPI is obsolete. |
|
Follower paid (obsolete)
|
Unfortunately, this KPI is obsolete. |
|
Impressions in time period
|
Number of times in the selected period any of your status updates entered a person's screen through organic distribution. |
|
Likes in time period
|
Number of likes in the selected period on your status updates through organic distribution. |
|
Profile Performance Index
|
Root product between the comparison values of the engagement value and the average weekly growth of a profile. |
|
|
Number of shares in the selected period on your status updates through organic distribution. |
|
Unique impressions per day in time period
|
Number of people in the selected period per day who saw your status updates through organic distribution. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable. |
Metric |
Description |
|---|---|
|
Number of Pins
|
Number of pins published in selected time period. |
|
Original-Repin-Ratio
|
Ratio between original pins and repins of profile of the last day of the selected period.
|
|
Pins per day
|
Average number of pins per day published in the selected period. |
Metric |
Description |
|---|---|
|
Comments
|
Number of comments on pins published in the selected period. |
|
Comments and saves of own Pins
|
Number of comments and saves of own pins published in the selected period. |
|
Comments per Pin
|
Average number of comments on pins published in the selected period, divided by the number of pins in the selected period. |
|
Comments, Likes and Repins
|
Number of likes, comments and repins on pins published in the selected period. |
|
Comments, Repins and tried it
|
Number of comments, saves and Tried it of own pins published in the selected period. |
|
Comments, saves of own Pins and tried it
|
Number of comments, saves and Tried it of own pins published in the selected period. |
|
Engagement
|
Engagement is defined as the average number of interactions on a profile's posts per follower per day. |
|
Likes
|
Number of likes on pins published in the selected period. |
|
Likes per Pin
|
Average number of likes on pins published in the selected period, divided by the number of pins in the selected period. |
|
Post Interaction
|
Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact. |
|
Rating
|
Average rating rate on pins published in the selected period and which have been rated by users. |
|
Reactions per post
|
Average number of reactions (like, haha, thanks, good idea, wow) on pins published in the selected period, divided by the number of pins in the selected period. |
|
Repins
|
Number of times people saved pins published in the selected period to one of their boards. |
|
Repins per Pin
|
Average number of repins in the selected period, divided by the number of pins in the selected period. |
|
Saves of own Pins
|
Number of saves on the own pins published in the selected period. |
|
Saves of own Pins per Pin
|
Average number of saves on the own pins published in the selected period. |
|
Saves total
|
Number of saves on the own pins and repins published in the selected period. |
|
Saves total per Pin
|
Average number of saves on the own pins and repins published in the selected period. |
|
Tried it
|
Number of Tried it on pins published in the selected period. |
|
Tried it per Pin
|
Average number of Tried it on pins published in the selected period. |
Metric |
Description |
|---|---|
|
Follower Growth (absolute)
|
Difference between the number of followers on the first and the last day of the selected period. |
|
Follower Growth (in %)
|
Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph. |
|
Follower Growth Average Weekly (in %)
|
Difference between the number of followers on the first and the last day of the selected period as an average weekly value. |
|
Follower Growth per day (absolute)
|
Difference between the number of followers on the first and the last day of the selected period as an average value per day. |
|
Follower Growth since starting point (in %)
|
Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
Metric |
Description |
|---|---|
|
Boards
|
Number of boards on the last day of the selected period. |
|
Follower
|
Number of users on the last day of the selected period who follow the profile are called followers. |
|
Followers-Following-Ratio
|
Ratio between people who follow the profile to people who the profile follows of the last day of the selected period. |
|
Following
|
Number of profiles followed by the profile of the last day of the selected period. |
|
Has tried
|
Number of Has Tried by the profile on other pins published by other profiles during the selected time period. |
|
Profile Performance Index
|
Root product between the comparison values of the engagement value and the average weekly growth of a profile. |
Metric |
Description |
|---|---|
|
Number of Ad Videos
|
Number of videos which are ads published in selected time period. |
|
Number of Videos
|
Number of videos published in selected time period. |
|
Number of Videos per day
|
Average number of videos per day published in the selected period. |
|
Number of Videos which are Duets
|
Number of videos which are duets published in selected time period. |
|
Number of Videos which are Stitches
|
Number of videos which are stitches published in selected time period. |
|
Number of Videos with duet enabled
|
Number of videos which have the duet feature enabled published in selected time period. |
|
|
Number of videos which have share enabled published in selected time period. |
|
Number of Videos with stitch enabled
|
Number of videos which have the stitch feature enabled published in selected time period. |
|
Video length in s (average)
|
Average video length in seconds of videos published in the selected period. |
|
Video length in s (sum)
|
Sum of video length in seconds of videos published in the selected period. |
Metric |
Description |
|---|---|
|
Engagement
|
Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average. |
|
Number of Comments
|
Number of comments on your videos published in the selected period. |
|
Number of Likes
|
Number of likes on videos published in the selected period. |
|
|
Number of shares on videos published in the selected period. |
|
|
Number of shares, likes and comments on videos published in the selected period. |
|
Reactions per Play
|
Number of reactions (shares, likes, comments) per play on videos published in the selected period. |
|
Video Interaction
|
Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact. |
Metric |
Description |
|---|---|
|
Follower Growth (absolute)
|
Difference between the number of followers on the first and the last day of the selected period. |
|
Follower Growth (in %)
|
Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph. |
|
Follower Growth (weekly, in %)
|
Difference between the number of followers on the first and the last day of the selected period as an average weekly value. |
|
Follower Growth per day (absolute)
|
Difference between the number of followers on the first and the last day of the selected period as an average value per day. |
|
Follower Growth since starting point (in %)
|
Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph. |
Metric |
Description |
|---|---|
|
Follower
|
Number of users on the last day of the selected period who follow the profile are called followers. |
|
Followers-Following-Ratio
|
Ratio between people who follow the profile to people who the profile follows of the last day of the selected period. |
|
Following
|
Number of profiles followed by the profile of the last day of the selected period. |
|
Profile Likes
|
All-time number of likes the profile has received for all videos. |
|
Profile Performance Index
|
Root product between the comparison values of the engagement value and the average weekly growth of a profile. |
|
Profile Videos count (overall)
|
All-time number of videos the profile has published. |
Metric |
Description |
|---|---|
|
Number of Plays
|
Number of plays on videos published in the selected period. |
|
Plays per Day
|
Number of plays per day on videos published in the selected period. |
|
Plays per Video per Follower
|
Plays per Video per Follower on videos published in the selected period. |