Cross-network
Metric
Description
Average Weekly Growth
Facebook: Difference between the number of fans on the first and the last day of the selected period as an average weekly value.

Instagram, Twitter, Pinterest, LinkedIn: Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
Daily Growth (in %)
Facebook: Difference between the number of fans in percent on the first and the last day of the selected period.

Instagram, Twitter, Pinterest, LinkedIn: Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number the number of followers of the first day in the selected period.

YouTube: Percentage number of the difference between the number of subscribers of the first and last day in relation to the number of subscribers of the first day of the selected period.
Engagement
Facebook: Average number of interactions per day on posts of a day in relation to the number of fans of the same day in the selected period.

Instagram: Average number of organic likes and organic comments per day on posts of a day in relation to the number of followers of the same day in the selected period.

Twitter: Average number of interactions per day on tweets of a day in relation to the number of followers of the same day in the selected time period.

Pinterest: Average number of Tried it, Comments, Saved per day on own pins of a day in relation to the number of followers of the same day in the selected period.

LinkedIn: Average number of interactions per day on status updates of a day in relation to the number of followers of the same day in the selected period.
Fans
Facebook: Number of users on the last day of the selected period who like the Page are called fans.

Instagram, Twitter, Pinterest, LinkedIn: Number of users on the last day of the selected period who follow the profile are called followers.

YouTube: Number of users on the last day of the selected period who subscribe to the channel are called subscribers.
Growth (absolute)
Facebook: Difference between the number of fans on the first and the last day of the selected period.

Instagram, Twitter, Pinterest, LinkedIn: Difference between the number of followers on the first and the last day of the selected period.

YouTube: Difference between the number of subscribers on the first and the last day of the selected period.
Number of Comments (total)
Facebook: Number of comments on posts including comments on these comments published in the selected period.

Instagram: Number of organic comments on posts published in the selected period.

YouTube: Number of comments on videos published in the selected period.

Pinterest: Number of comments on pins published in the selected period.

LinkedIn: Number of comments on status updates published in the selected period.
Number of Likes
Facebook: Number of likes on posts published in the selected period.

Instagram: Number of organic likes on posts published in the selected period.

Twitter: Number of likes on tweets published in the selected period.

YouTube: Number of likes on videos published in the selected period.

Pinterest: Number of likes on pins published in the selected period.

LinkedIn: Number of likes on status updates published in the selected period.
Number of posts
Facebook, Instagram: Number of posts published in selected time period.

Twitter: Number of tweets (including retweets) published in selected time period.

YouTube: Number of videos published in selected time period.

Pinterest: Number of pins published in selected time period.

LinkedIn: Number of status updates published in selected time period.
Page Performance Index
Facebook: Root product between the comparison values of the engagement value and the average weekly growth of a Page.

We first determine a value between 0 and 100 percent for both engagement and growth, which serves as a benchmark against the values of all other Pages in our index.

A value is set to 100% if the Page is among the top 10% for the respective value - i.e. this Page has a better value than at least 90% of all Pages listed in our database.

Then, engagement and growth (in each case the comparison values) are multiplied and the root is taken from this value.

Instagram, Twitter, Pinterest, LinkedIn: Root product between the comparison values of the engagement value and the average weekly growth of a profile.
Post interaction
Facebook: Average number of interactions per post, which are reactions (Like, Love, Haha, Thankful, Wow, Sad, Angry), comments and shares, on posts of a day in relation to the number of fans of the same day in the selected period.

Instagram: Average number of organic likes and organic comments per post on posts of a day in relation to the number of followers of the same day in the selected time period.

Twitter: Average number of responses per tweet to tweets of a day in relation to the number of followers of the same day in the selected period. If a user with 200 followers receives a total of 30 reactions to his 10 tweets on a day, the interaction is 1.5% (30/10/200 = 0.015 = 1.5%).

Pinterest: Average number of Tried it, Comments and Saved per pin on own pins of a day in relation to the number of followers of the same day in the selected period.

LinkedIn: Average number of reactions per status update to status updates of a day in relation to the number of followers of the same day in the selected period.
Posts per day
Facebook, Instagram: Average number of posts per day published in the selected period.

Twitter: Average number of tweets per day published in the selected period.

Pinterest: Average number of pins per day published in the selected period.

LinkedIn: Average number of status updates per day published in the selected period.
Sum of reach of single posts
Facebook: Number of people who had any of your posts published in the selected period enter their screen through paid, organic and viral distribution.

Instagram: Number of people who had any of your posts published in the selected period enter their screen through organic distribution.
Sum of total impressions of single posts
Facebook: Number of times your posts published in the selected period entered a person's screen through paid, organic and viral distribution. Posts include statuses, photos, links and videos.

Instagram: Number of times your posts published in the selected period entered a person's screen through organic distribution. Posts include photos, carousels and videos.

YouTube: Number of views of videos published in the selected period.
Total Reactions, Comments, Shares
Facebook: Number of reactions (like, love, haha, thankful, wow, sad, angry), comments and shares on posts published in the selected period.

Instagram: Number of organic likes and organic comments on posts published in the selected period.

Twitter: Number of retweets, and likes on tweets published in the selected period.

Pinterest: Number of likes, comments and repins on pins published in the selected period.

LinkedIn: Number of reactions (like, celebrate, love, insightful, curious), comments and shares on status updates published in the selected period.
Total reach
Facebook: Number of people in the selected period who had any content of your Page or about your Page enter their screen.

Instagram: Number of people in the selected period who had any content of your profile or about your profile enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Business profile and more.
Facebook
Posts
Metric
Description
Comments on posts by fans
Number of comments on user posts published in the selected period.
Link-posts
Number of posts in URL format published in the selected period.
Number of posts
Number of posts published in selected time period.
Picture Posts
Number of posts in picture format published in the selected period.
Post interaction
Average number of interactions per post, which are reactions (Like, Love, Haha, Thankful, Wow, Sad, Angry), comments and shares, on posts of a day in relation to the number of fans of the same day in the selected period.
Posts by fans
Number of user posts published in the selected period.
Posts by fans with comment by page
Number of user posts published in selected period and which the Page responded to.
Posts by fans with reaction of page
Number of user posts published in the selected period and the Page reacted (like, love, haha, wow, sad, angry) to.
Posts per day
Average number of posts per day published in the selected period.
User posts per day
Average number of user posts per day in the selected period.
User posts total Reactions, Comments, Shares
Number of interactions on user posts published in the selected period.
Video-posts
Number of Facebook videos (posts in video format) published in the selected period.
Weighted Engagement
See Engagement, shares are weighted 3x, comments 2x and likes are just count as usual.
Weighted Post-Interaction
See Post-Interaction, shares are weighted 3x, comments are 2x and likes are just count as usual.
Reactions
Metric
Description
Angry per post
Average number of "angry" reactions on posts published in the selected period.
Care per post
Average number of "care" reactions on posts published in the selected period.
Comments per post
Average number of comments on posts published in the selected period.
Haha per post
Average number of "haha" reactions on posts published in the selected period.
Likes per post
Average number of "like" reactions on posts published in the selected period.
Love per post
Average number of "love" reactions on posts published in the selected period.
Number of Angry
Number of "angry" reactions on posts published in the selected period.
Number of Care
Number of "care" reactions on posts published in the selected period.
Number of Comments (primary)
Number of comments on posts excluding comments on these comments published in the selected period.
Number of Comments (secondary)
Number of sub-comments on comments posts published in the selected period.
Number of Comments (total)
Number of comments on posts including comments on these comments published in the selected period.
Number of Haha
Number of "haha" reactions on posts published in the selected period.
Number of Likes
Number of likes on posts published in the selected period.
Number of Love
Number of "love" reactions on posts published in the selected period.
Number of Reactions
Number of reactions (like, love, haha, thankful, wow, sad, angry) on posts published in the selected period.
Number of Sad
Number of "sad" reactions on posts published in the selected period.
Number of Shares
Number of shares of posts published in the selected period.
Number of Thankful
Number of "thankful" reactions on posts published in the selected period.
Number of Wow
Number of "wow" reactions on posts published in the selected period.
Reactions per post
Average number of reactions on posts published in the selected period.
Sad per post
Average number of "sad" reactions on posts published in the selected period.
Shares per post
Average number of shares of posts published in the selected period.
Thankful per post
Average number of "thankful" reactions on posts published in the selected period.
Wow per post
Average number of "wow" reactions on posts published in the selected period.
Interaction
Metric
Description
Interaction per reached person per post
Average number of interactions per post on posts in a day in relation to the number of users of the same day who have seen these posts.
Growth
Metric
Description
Average Weekly Growth
Difference between the number of fans on the first and the last day of the selected period as an average weekly value.
Daily Growth (in %)
Difference between the number of fans in percent on the first and the last day of the selected period.
Growth (absolute)
Difference between the number of fans on the first and the last day of the selected period.
Growth (absolute) per day
Difference between the number of fans on the first and the last day of the selected period as an average value per day.
Percentage increase since starting point
Percentage growth of fans between the first and last day of the selected period.
Profile
Metric
Description
Ad-Value (EUR)
A value that is determined from the estimated reach of the posts and an average price for online advertising (CPM_cost per impression), depending on the selected period.

It indicates how much money one would have to spend on classic online advertising to reach as many people as with Facebook posts. An average CPM of €12.00 is applied and this is multiplied by the estimated reach.

Note: For your own page you can set the CPM for different types of posts yourself.

The advertising value is therefore not proportionally dependent on the number of fans but on the engagement.
Engagement
Average number of interactions per day on posts of a day in relation to the number of fans of the same day in the selected period.
Fans
Number of users on the last day of the selected period who like the Page are called fans.
Page Performance Index
Root product between the comparison values of the engagement value and the average weekly growth of a Page.

We first determine a value between 0 and 100 percent for both engagement and growth, which serves as a benchmark against the values of all other Pages in our index.

A value is set to 100% if the Page is among the top 10% for the respective value - i.e. this Page has a better value than at least 90% of all Pages listed in our database.

Then, engagement and growth (in each case the comparison values) are multiplied and the root is taken from this value.
Response time
Describes how long a Page needs to respond to user posts. For this value, we only take into account when a Page makes a comment on a user post. This is mainly because Facebook does not provide time values for likes and shares. We first calculate the Response Time for each user post and then take the median of all posts for the selected period. The median is the value, that is exactly in the middle of all values, when you rank them.
Service Level
Number of responses of the Page on user posts published in the selected period on the Page-wall. Reactions include Likes, comments and deletes. Interactions of the Page on posts published by the Page are not counted.
Total Reactions, Comments, Shares
Number of reactions (like, love, haha, thankful, wow, sad, angry), comments and shares on posts published in the selected period.
Reach
Metric
Description
Average reach of single posts
Average number of people who had any of your posts published in the selected period enter their screen, divided by the number of posts in the selected period. Posts include statuses, photos, links and videos.
Fans engaged with posts
Fans who engaged with at least one of your posts published in the selected period.
Fans engaged with posts per day
Average number of fans with interactions with posts published in the selected period, divided by the number of days in the selected period.
Fans engaged with posts per post
Average number of fans with interactions with posts published in the selected period, divided by the number of posts in the selected period.
Page Visits
Number of times in the selected period a Page has been viewed by logged in and logged out people.
Page views per day
Average number of times in the selected period a Page has been viewed by logged in and logged out people, divided by the number of days in the selected period.
People Engaged
Number of people who clicked anywhere on your Page in the selected period.
Persons with interaction per day
Number of people who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period.
Persons with interaction per reached person per day
Average number of people per reach person who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period.
Post impressions
Number of times in the selected period your posts entered a person's screen.
Post impressions per day
Average number of times in the selected period your posts entered a person's screen, divided by the number of days in the selected period.
Post impressions per fan per day
Average number of times in the selected period per fan your post entered a person's screen, divided by the number of days in the selected period.
Post impressions per post per fan
Average number of times in the selected period per post your posts entered a person's screen, divided by the daily number of fans in the selected period.
Post impressions to fans
Number of post impressions in the selected period of posts by fans.
Post impressions to fans (paid)
Number of post impressions in the selected period of posts by people who like your Page in an ad or sponsored story.
Post impressions to fans (paid) per day
Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of days in the selected period.
Post impressions to fans (paid) per post
Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of posts in the selected period.
Post impressions to fans per day
Average number of post impressions in the selected period by fans, divided by the number of days in the selected period.
Post impressions to fans per post
Average number of post impressions in the selected period by fans, divided by the number of posts in the selected period.
Post reach
Number of people in the selected period who had any of your posts enter their screen.
Post reach (organic)
Number of people in the selected period who had any of your posts enter their screen through unpaid distribution.
Post reach (organic) per day
Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period.
Post reach (organic) per fan per day
Average number of people in the selected period per fan who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period.
Post reach (organic) per post per fan
Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the daily number of fans in the selected period.
Post reach (paid)
Number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad.
Post reach (paid) per day
Average number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period.
Post reach (paid) per fan per day
Average number of people in the selected period per fan who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period.
Post reach (paid) per post per fan
Average number of people in the selected period per post who had any of your posts enter their screen through paid distribution such as an ad, divided by the daily number of fans in the selected period.
Post reach (viral)
Number of people in the selected period who had any of your posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.
Post reach (viral) per day
Average number of people in the selected period who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period.
Post reach (viral) per fan per day
Number of people who had any of your Fanpage posts enter their screen with social information attached, divided by the daily number of fans per day.
Post reach (viral) per post per fan
Average number of people in the selected period per fan who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period.
Post reach of fans
Number of fans in the selected period who had any of your posts enter their screen.
Post reach of fans per day
Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.
Post reach of fans per post
Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period.
Post reach per day
Average number of people in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.
Post reach per fan per day
Average number of people in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.
Post reach per post per fan
Average number of people in the selected period who had any of your posts enter their screen, divided by the daily number of fans in the selected period.
Post reach to fans
Number of fans in the selected period who had any of your posts enter their screen.
Post reach to fans (paid)
Number of fans in the selected period who had any of your posts enter their screen through an ad or Sponsored Story.
Post reach to fans (paid) per day
Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of days in the selected period.
Post reach to fans (paid) per post
Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of posts in the selected period.
Post reach to fans per day
Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.
Post reach to fans per post
Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period.
Sum of reach (organic) of single posts
Number of people who had any of your posts published in the selected period enter their screen through unpaid distribution.
Sum of reach (paid) of single posts
Number of people who had any of your posts published in the selected period enter their screen through paid distribution such as an ad.
Sum of reach (viral) of single posts
Number of people who had any of your posts published in the selected period enter their screen with social information attached.
Sum of reach of single posts
Number of people who had any of your posts published in the selected period enter their screen through paid, organic and viral distribution.
Sum of total impressions of single posts
Number of times your posts published in the selected period entered a person's screen through paid, organic and viral distribution. Posts include statuses, photos, links and videos.
Total impressions
Number of times any content from your Fanpage or about your Fanpage entered a person's screen.
Total impressions per day
Average number of times in the selected period any content of your Page or about your Page entered a person's screen, divided by the number of days in the selected period.
Total impressions per fan per day
Number of times any content from your Fanpage or about your Fanpage entered a person's screen, divided by the daily number of fans in the selected period per day.
Total reach
Number of people in the selected period who had any content of your Page or about your Page enter their screen.
Total reach (organic)
Number of people in the selected period who had any content of your Page or about your Page enter their screen through unpaid distribution.
Total reach (organic) per day
Average number of people in the selected period who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period.
Total reach (organic) per fan per day
Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period.
Total reach (paid)
Number of people in the selected period who had any content of your Page or about your Page enter their screen through paid distribution such as an ad.
Total reach (paid) per day
Average number of people in the selected period who had any content of your Page or about your Page enter their screen through paid distribution such as an ad, divided by the number of days in the selected period.
Total reach (paid) per fan per day
Average number of people in the selected period per fan who saw any content of or through your page via paid distribution, divided by the number of days in the selected period.
Total reach (viral)
Number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story.
Total reach (viral) per day
Average number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period.
Total reach (viral) per fan per day
Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period.
Total reach per day
Average number of people in the selected period who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period.
Total reach per fan per day
Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period.
Negative Feedback
Metric
Description
Negative Feedback
Number of times people took a negative action on one of your posts published in the selected period (e.g. hid it).
Negative Feedback per day
Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of days in the selected period.
Negative Feedback per post
Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of posts in the selected period.
Clicks
Metric
Description
Likes, comments, shares and link clicks per fan per post
Average number of "like" reactions, comments, shares and link clicks per fan on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.
Likes, comments, shares and link clicks per reached person per post
Average number of "like" reactions, comments, shares and link clicks per reached person on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.
Link clicks of link posts
Number of link clicks of your link posts published in the selected period of people who have visited your Page.
Link clicks of link posts per day
Average number of link clicks of your link posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.
Link clicks per link post
Average number of link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of link posts in the selected period.
Link clicks per link post per reached person
Average number of link clicks per link post on your posts published in the selected period of people who have visited your Page, divided by the number of reached persons in the selected period.
Picture clicks of picture posts
Number of picture clicks of your picture posts published in the selected period of people who have visited your Page.
Picture clicks of picture posts per day
Average number of picture clicks of your picture posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.
Picture clicks per picture post
Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of picture posts in the selected period.
Picture, video and link clicks
Number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page.
Picture, video and link clicks per day
Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.
Picture, video and link clicks per post
Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.
Video clicks of video posts
Number of video clicks of your video posts published in the selected period of people who have visited your Page.
Video clicks of video posts per day
Average number of video clicks of your video posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.
Video clicks per video post
Average number of video clicks on your posts published in the selected period of people who have visited your Page, divided by the number of video posts in the selected period.
Videos
Metric
Description
Autoplayed video views in period
Number of times in the selected period your Page’s videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Autoplayed video views of at least 30 sec in period
Number of times in the selected period your Page’s automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Paid video views in period
Number of times in the selected period your Page’s promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Total video views in period
Number of times in the selected period your Page’s videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Total video views of at least 30 sec in period
Number of times in the selected period your Page’s videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Unique video views in period
Number of people in the selected period who viewed your Page’s videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Unique video views of at least 30 sec in period
Number of people in the selected period who viewed your Page’s videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Facebook Videos
Metric
Description
10s Total views of Facebook-Videos
Number of times your videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
10s autoplayed views of Facebook-Videos
Number of times your videos published in the selected period played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
10s clicked to play views of Facebook-Videos
Number of times your videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
10s organic views of Facebook-Videos
Number of times your videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
10s paid views of Facebook-Videos
Number of times your promoted videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
10s sound on views of Facebook-Videos
Number of times your videos published in the selected period played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
10s unique views of Facebook-Videos
Number of people who viewed your videos published in the selected period for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.
Autoplayed views of Facebook-Videos
Number of times your videos published in the selected period automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Average length viewed of Facebook-Videos (in sec)
Average time in seconds people viewed your videos published in the selected period. Only available for videos created after August 25th 2016.
Bounce rate of Facebook videos
Percentage of impressions of videos published in the selected period that were viewed below 95% of their length in relation to total impressions of videos viewed at least 3 seconds or almost completely if they are shorter than 3 seconds.
Complete organic views of Facebook-Videos
Number of times your videos published in the selected period played up to 95%, or more, of their length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Complete paid views of Facebook-Videos
Number of times your promoted videos published in the selected period played up to 95%, or more, of their length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Complete unique organic views of Facebook-Videos
Number of people who viewed your videos published in the selected period up to 95%, or more, of their length, by organic reach.
Complete unique paid views of Facebook-Videos
Number of people who viewed your promoted videos published in the selected period up to 95%, or more, of their length.
Complete unique views of Facebook-Videos
Number of people who viewed your videos published in the selected period up to 95%, or more, of their length, by organic as well as paid reach.
Complete views of Facebook-Videos
Number of times your videos published in the selected period played up to 95%, or more, of their length, by organic as well as paid impression. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Facebook-Videos
Number of your videos published in the selected period.
Number of Angry of Facebook-Videos
Number of "angry" reactions on Facebook videos published in the selected period.
Number of Comments of Facebook-Videos
Number of comments on your videos published in the selected period.
Number of Haha of Facebook-Videos
Number of "haha" reactions on your videos published in the selected period.
Number of Likes of Facebook-Videos
Number of "like" reactions on your videos published in the selected period.
Number of Love of Facebook-Videos
Number of "love" reactions on your videos published in the selected period.
Number of Reactions of Facebook-Videos
Number of reactions on your videos published in the selected period.
Number of Sad of Facebook-Videos
Number of "sorry" reactions on your videos published in the selected period.
Number of Shares of Facebook-Videos
Number of shares of your videos published in the selected period.
Number of Thankful of Facebook-Videos
Number of "thankful" reactions on your videos published in the selected period.
Number of Wow of Facebook-Videos
Number of "wow" reactions on your videos published in the selected period.
Organic views of Facebook-Videos
Number of times your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Paid views of Facebook-Videos
Number of times your promoted videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Sound on views of Facebook-Videos
Number of times your videos published in the selected period played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Total Reactions, Comments, Shares of Facebook-Videos
Number of reactions, comments and shares of your videos published in the selected period.
Total length of Facebook-Videos (in sec)
Length in seconds of your videos published in the selected period.
Total views of Facebook-Videos
Number of times your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Unique organic views of Facebook-Videos
Number of people who viewed your videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach.
Unique paid views of Facebook-Videos
Number of people who viewed your promoted videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Unique views of Facebook-Videos
Number of people who viewed your videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
View time of Facebook-Video (in sec)
Total time in seconds your videos published in the selected period played, including videos played for less than 3 seconds and replays.
View time organic of Facebook-Video (in sec)
Total time in seconds your videos published in the selected period played by organic reach.
Instagram
Posts
Metric
Description
Comments (organic)
Number of organic comments on posts published in the selected period.
Comments (paid)
Number of paid comments on posts published in the selected period.
Comments (total)
Number of organic and paid comments on posts published in the selected period.
Comments and Likes (organic)
Number of organic likes and organic comments on posts published in the selected period.
Comments and Likes (paid)
Number of paid likes and paid comments on posts published in the selected period.
Comments and Likes (total)
Number of organic and paid likes & organic and paid comments on posts published in the selected period.
Comments per post (organic)
Average number of organic comments on posts published in the selected period, divided by the number of posts in the selected period.
Comments per post (paid)
Average number of paid comments on posts published in the selected period, divided by the number of posts in the selected period.
Comments per post (total)
Average number of organic and paid comments on posts published in the selected period, divided by the number of posts in the selected period.
Engagement
Average number of organic likes and organic comments per day on posts of a day in relation to the number of followers of the same day in the selected period.
Engagement (paid)
Average number of paid likes and comments per day on posts of a day in relation to the number of followers of the same day in the selected period.
Engagement (total)
Average number of organic and paid likes and comments per day on posts of a day in relation to the number of followers of the same day in the selected period.
Likes (organic)
Number of organic likes on posts published in the selected period.
Likes (paid)
Number of paid likes on posts published in the selected period.
Likes (total)
Number of organic and paid likes on posts published in the selected period.
Likes per post (organic)
Average number of organic likes on posts published in the selected period, divided by the number of posts in the selected period.
Likes per post (paid)
Average number of paid likes on posts published in the selected period, divided by the number of posts in the selected period.
Likes per post (total)
Average number of organic and paid likes on posts published in the selected period, divided by the number of posts in the selected period.
Number of Posts
Number of posts published in selected time period.
Post Interaction
Average number of organic likes and organic comments per post on posts of a day in relation to the number of followers of the same day in the selected time period.
Post Interaction (paid)
Average number of paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period.
Post Interaction (total)
Average number of organic and paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period.
Post impressions (organic)
Number of times your posts published in the selected period entered a person's screen through organic distribution. Posts include photos, carousels and videos.
Post impressions (paid)
Number of times your posts published in the selected period entered a person's screen through paid distribution.
Post impressions (total)
Number of times your posts published in the selected period entered a person's screen through organic and paid distribution.
Post likes, comments + saves (organic)
Number of organic likes, organic comments and organic saves on posts published in the selected period.
Post likes, comments + saves (paid)
Number of paid likes, paid comments and paid saves on posts published in the selected period.
Post likes, comments + saves (total)
Number of organic and paid likes, organic and paid comments & organic and paid saves on posts published in the selected period.
Post reach (organic)
Number of people who had any of your posts published in the selected period enter their screen through organic distribution.
Post reach (paid)
Number of people who had any of your posts published in the selected period enter their screen through paid distribution.
Post reach (total)
Number of people who had any of your posts published in the selected period enter their screen through organic and paid distribution.
Post saved (organic)
Number of organic saves on posts published in the selected period.
Post saved (paid)
Number of paid saves on posts published in the selected period.
Post saved (total)
Number of organic and paid saves on posts published in the selected period.
Post video views (organic)
Number of times through organic distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Post video views (paid)
Number of times through paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Post video views (total)
Number of times through organic and paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Posts per day
Average number of posts per day published in the selected period.
Growth
Metric
Description
Follower Growth (weekly, in %)
Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
Growth (absolute)
Difference between the number of followers on the first and the last day of the selected period.
Growth rate
Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number the number of followers of the first day in the selected period.
Percentage increase since starting point
Percentage growth of followers between the first and last day of the selected period.
Profile
Metric
Description
Email contacts
Number of clicks in the selected period on the "Email" button.
Follower
Number of users on the last day of the selected period who follow the profile are called followers.
Followers-Following-Ratio
Ratio between people who follow the profile to people who the profile follows of the last day of the selected period.
Following
Number of profiles followed by the profile from the last day of the selected period.
Get directions click
Number of clicks in the selected period on the "Directions" button.
Impressions
Number of times in the selected period any content of your profile or about your profile entered a person's screen.
New Follower
Accretion of new people who started to follow the profile in the selected period.
Phone call clicks
Number of clicks in the selected period on the "Call" button.
Profile Performance Index
Root product between the comparison values of the engagement value and the average weekly growth of a profile.
Profile views
Number of profile views in the selected period.
Reach
Number of people in the selected period who had any content of your profile or about your profile enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Business profile and more.
Text message clicks
Number of clicks in the selected period on the "Message" button.
Website clicks
Number of clicks in the selected period on the "Website" button.
Stories
Metric
Description
Number of Stories
Number of stories published in the selected period.
Story exits
Number of times stories published in the selected period entered a person's screen and got closed.
Story impressions
Number of times stories published in the selected period entered a person's screen.
Story reach
Number of people who had stories published in the selected period enter their screen.
Story replies
Number of replies on stories published in the selected period.
Story taps back
Number of go backs of stories published in the selected period.
Story taps forward
Number of skips of stories published in the selected period.
Twitter
Posts
Metric
Description
Number of likes per tweet
Average number of likes on tweets published in the selected period.
Retweets
Number of retweets (without comments) of tweets published in the selected period.
Tweets
Number of tweets (including retweets) published in selected time period.
Tweets/day
Average number of tweets per day published in the selected period.
Interaction
Metric
Description
Conversations
Determined by the ratio of @-reply tweets to all tweets published in the selected period interacting with other Twitter profiles.
Retweeted
Number of retweeted tweets published in the selected period, divided by the number of days in the selected period.
Retweets & likes
Number of retweets, and likes on tweets published in the selected period.
Retweets per tweet
Average number of retweets published in the selected period, divided by the number of tweets in the selected period.
Tweet Interaction
Average number of responses per tweet to tweets of a day in relation to the number of followers of the same day in the selected period. If a user with 200 followers receives a total of 30 reactions to his 10 tweets on a day, the interaction is 1.5% (30/10/200 = 0.015 = 1.5%).
Growth
Metric
Description
Average Weekly Growth
Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
Growth (absolute)
Difference between the number of followers on the first and the last day of the selected period.
Growth rate
Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number the number of followers of the first day in the selected period.
Percentage increase since starting point
Percentage growth of followers between the first and last day of the selected period.
Profile
Metric
Description
Engagement
Average number of interactions per day on tweets of a day in relation to the number of followers of the same day in the selected time period.
Follower
Number of users on the last day of the selected period who follow the profile are called followers.
Number of likes
Number of likes on tweets published in the selected period.
Profile Performance Index
Root product between the comparison values of the engagement value and the average weekly growth of a profile.
YouTube
Posts
Metric
Description
Comments per video
Average number of comments on videos published in the selected period, divided by the number of videos in the selected period.
Dislikes per video
Average number of dislikes on videos published in the selected period, divided by the number of videos in the selected period.
Likes per video
Average number of likes on videos published in the selected period, divided by the number of videos in the selected period.
Reactions
Metric
Description
Comments
Number of comments on videos published in the selected period.
Dislikes
Number of dislikes on videos published in the selected period.
Likes
Number of likes on videos published in the selected period.
Likes / Dislikes
Ratio between likes and dislikes on videos published in the selected period.
Growth
Metric
Description
Channel Views Growth (absolute)
Difference in number of channel views between the first and last day of the selected period.
Subscriber Growth (absolute)
Difference between the number of subscribers on the first and the last day of the selected period.
Subscriber Growth (in %)
Percentage number of the difference between the number of subscribers of the first and last day in relation to the number of subscribers of the first day of the selected period.
Profile
Metric
Description
Number of videos
Number of videos published in selected time period.
Total number of channel views
Number of times your channel was viewed in total.
Total number of subscribers
Number of users on the last day of the selected period who subscribe to the channel are called subscribers.
Videos
Metric
Description
Number of total Video Views
Number of views of videos published in the selected period.
Total number of videos
Number of videos published in the selected period.
Views per Video
Average number of times your videos published in the selected period were viewed.
LinkedIn
Reactions
Metric
Description
Comments and Likes on updates of time period
Number of reactions (like, celebrate, love, insightful, curious), comments and shares on status updates published in the selected period.
Comments on status updates of time period
Number of comments on status updates published in the selected period.
Comments per status update of time period
Average number of comments on status updates published in the selected period, divided by the number of status updates in the selected period.
Likes on status updates of time period
Number of likes on status updates published in the selected period.
Likes per status update of time period
Average number of likes on status updates published in the selected period, divided by the number of status updates in the selected period.
Interaction
Metric
Description
Interaction on status updates of time period (in %)
Average number of reactions per status update to status updates of a day in relation to the number of followers of the same day in the selected period.
Growth
Metric
Description
Follower Growth (weekly, in %)
Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
Growth (absolute)
Difference between the number of followers on the first and the last day of the selected period.
Growth rate
Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number the number of followers of the first day in the selected period.
New Follower
Accretion of new people who started to follow the profile in the selected period.
New Follower (organic)
Accretion of new people who started to follow the profile through organic content in the selected period.
New Follower (paid)
Accretion of new people who started to follow the profile through paid content in the selected period.
Percentage increase since starting point
Percentage growth of followers between the first and last day of the selected period.
Profile
Metric
Description
Clicks in time period
Number of clicks in the selected period.
Comments in time period
Number of comments in the selected period on your status updates.
Engagement on status updates of time period
Average number of interactions per day on status updates of a day in relation to the number of followers of the same day in the selected period.
Engagement per day in time period
Average number of interactions in the selected period on status updates in relation to the number of followers of the same day in the selected period, divided by the number of days in the selected period.
Follower
Number of users on the last day of the selected period who follow the profile are called followers.
Follower organic (obsolete)
Unfortunately, this KPI is obsolete.
Follower paid (obsolete)
Unfortunately, this KPI is obsolete.
Impressions in time period
Number of times in the selected period any content of your profile or about your profile entered a person's screen.
Job updates per day (obsolete)
Unfortunately, this KPI is obsolete.
Likes in time period
Number of likes in the selected period on your status updates.
Number of job updates (obsolete)
Unfortunately, this KPI is obsolete.
Number of status & job updates (obsolete)
Unfortunately, this KPI is obsolete.
Number of status updates
Number of status updates published in selected time period.
Profile Performance Index
Root product between the comparison values of the engagement value and the average weekly growth of a profile.
Shares in time period
Number of shares in the selected period on your status updates.
Status & job updates per day (obsolete)
Unfortunately, this KPI is obsolete.
Status Updates per day
Average number of status updates per day published in the selected period.
Unique impressions per day in time period
Number of people in the selected period per day who saw your profile / any of your status updates or any of your ads.
Pinterest
Posts
Metric
Description
Comments
Number of comments on pins published in the selected period.
Comments and saves of own Pins
Number of comments and saves of own pins published in the selected period.
Comments per Pin
Average number of comments on pins published in the selected period, divided by the number of pins in the selected period.
Comments, Likes and Repins
Number of likes, comments and repins on pins published in the selected period.
Comments, Repins and tried it
Number of comments, saves and Tried it of own pins published in the selected period.
Comments, saves of own Pins and tried it
Number of comments, saves and Tried it of own pins published in the selected period.
Likes
Number of likes on pins published in the selected period.
Likes per Pin
Average number of likes on pins published in the selected period, divided by the number of pins in the selected period.
Rating
Average rating rate on pins published in the selected period and which have been rated by users.
Reactions per post
Average number of reactions (like, haha, thanks, good idea, wow) on pins published in the selected period, divided by the number of pins in the selected period.
Repins
Number of times people saved pins published in the selected period to one of their boards.
Repins per Pin
Average number of repins in the selected period, divided by the number of pins in the selected period.
Saves of own Pins
Number of saves on the own pins published in the selected period.
Saves of own Pins per Pin
Average number of saves on the own pins published in the selected period.
Saves total
Number of saves on the own pins and repins published in the selected period.
Saves total per Pin
Average number of saves on the own pins and repins published in the selected period.
Tried it
Number of Tried it on pins published in the selected period.
Tried it per Pin
Average number of Tried it on pins published in the selected period.
Interaction
Metric
Description
Post Interaction
Average number of Tried it, Comments and Saved per pin on own pins of a day in relation to the number of followers of the same day in the selected period.
Growth
Metric
Description
Follower Growth (weekly, in %)
Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
Growth (absolute)
Difference between the number of followers on the first and the last day of the selected period.
Growth rate
Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number the number of followers of the first day in the selected period.
Percentage increase since starting point
Percentage growth of followers between the first and last day of the selected period.
Profile
Metric
Description
Boards
Number of boards on the last day of the selected period.
Engagement
Average number of Tried it, Comments, Saved per day on own pins of a day in relation to the number of followers of the same day in the selected period.
Follower
Number of users on the last day of the selected period who follow the profile are called followers.
Followers-Following-Ratio
Ratio between people who follow the profile to people who the profile follows of the last day of the selected period.
Following
Number of profiles followed by the profile of the last day of the selected period.
Has tried
Number of Has Tried by the profile on other pins published by other profiles during the selected time period.
Number of Pins
Number of pins published in selected time period.
Original-Repin-Ratio
Ratio between original pins and repins of profile of the last day of the selected period.
Pins per day
Average number of pins per day published in the selected period.
Profile Performance Index
Root product between the comparison values of the engagement value and the average weekly growth of a profile.