Cross-network

Metric	Description
Daily Reach (total)	Facebook: Number of people in the selected period who had any content of your Page or about your Page enter their screen. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable. Instagram: Number of people in the selected period who had any media of your profile including ad activity enter their screen. This includes posts, stories and promotions. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable. LinkedIn: Number of people in the selected period per day who saw your status updates through organic distribution. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable.
Engagement	Facebook, Facebook Groups, Instagram, Twitter, LinkedIn, TikTok: Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average. Pinterest: Engagement is defined as the average number of interactions on a profile's posts per follower per day.
Fans	Facebook: Number of users on the last day of the selected period who like the Page are called fans. For the "New Pages Experience" this corresponds to the follower count. Facebook Groups: Number of members on the last day of the selected period. Instagram, Twitter, Pinterest, LinkedIn, TikTok: Number of users on the last day of the selected period who follow the profile are called followers. YouTube: Number of users on the last day of the selected period who subscribe to the channel are called subscribers. Metric provided by Fanpage Karma
Follower Growth (absolute)	Facebook: Difference between the number of fans on the first and the last day of the selected period. Facebook Groups: Difference between the number of members on the first and the last day of the selected period. Instagram, Twitter, Pinterest, LinkedIn, TikTok: Difference between the number of followers on the first and the last day of the selected period. YouTube: Difference between the number of subscribers on the first and the last day of the selected period. Metric provided by Fanpage Karma
Follower Growth (in %)	Facebook: Difference between the number of fans in percent on the first and the last day of the selected period. Reflects the difference from the previous day in the history graph. Facebook Groups: Difference between the number of members in percent on the first and the last day of the selected period. Reflects the difference from the previous day in the history graph. Instagram, Twitter, Pinterest, LinkedIn, TikTok: Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph. YouTube: Percentage number of the difference between the number of subscribers of the first and last day in relation to the number of subscribers of the first day of the selected period. Reflects the difference from the previous day in the history graph. Metric provided by Fanpage Karma
Follower Growth Average Weekly (in %)	Facebook: Difference between the number of fans on the first and the last day of the selected period as an average weekly value. Facebook Groups: Difference between the number of members on the first and the last day of the selected period as an average weekly value. Instagram, Twitter, Pinterest, LinkedIn, TikTok: Difference between the number of followers on the first and the last day of the selected period as an average weekly value. YouTube: Difference between the number of subscribers on the first and the last day of the selected period as an average weekly value. Metric provided by Fanpage Karma
Interaction per reached person per post	Facebook, Instagram: Average number of interactions per post in relation to the number of users who have seen these posts.
Number of Comments (total)	Facebook, Facebook Groups: Number of comments on posts including comments on these comments published in the selected period. Instagram: Number of organic comments on posts published in the selected period. Twitter: Number of Replies on Tweets published in the selected period. YouTube: Number of comments on videos published in the selected period. Metric provided by Fanpage Karma Pinterest: Number of comments on pins published in the selected period. LinkedIn: Number of comments on status updates published in the selected period. TikTok: Number of comments on your videos published in the selected period.
Number of Likes	Facebook, Facebook Groups: Number of likes on posts published in the selected period. Instagram: Number of organic likes on posts published in the selected period. Twitter: Number of Likes on Tweets published in the selected period. YouTube, TikTok: Number of likes on videos published in the selected period. Metric provided by Fanpage Karma Pinterest: Number of likes on pins published in the selected period. LinkedIn: Number of likes on status updates published in the selected period.
Number of posts	Facebook, Facebook Groups, Instagram: Number of posts published in selected time period. Twitter: Number of tweets (including retweets) published in selected time period. YouTube, TikTok: Number of videos published in selected time period. Metric provided by Fanpage Karma Pinterest: Number of pins published in selected time period. LinkedIn: Number of status updates published in selected time period.
Page Performance Index	Facebook, Facebook Groups: Root product between the comparison values of the engagement value and the average weekly growth of a Page. We first determine a value between 0 and 100 percent for both engagement and growth, which serves as a benchmark against the values of all other Pages in our index. A value is set to 100% if the Page is among the top 10% for the respective value - i.e. this Page has a better value than at least 90% of all Pages listed in our database. Then, engagement and growth (in each case the comparison values) are multiplied and the root is taken from this value. Instagram, Twitter, Pinterest, LinkedIn, TikTok: Root product between the comparison values of the engagement value and the average weekly growth of a profile.
Page Visits	Facebook: Number of times in the selected period a Page has been viewed by logged in and logged out people. Instagram: Number of profile views in the selected period.
Post interaction	Facebook, Facebook Groups, Instagram, Twitter, YouTube, Pinterest, LinkedIn, TikTok: Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact. Metric provided by Fanpage Karma
Posts per day	Facebook, Facebook Groups, Instagram: Average number of posts per day published in the selected period. Twitter: Average number of Tweets per day published in the selected period. Pinterest: Average number of pins per day published in the selected period. LinkedIn: Average number of status updates per day published in the selected period. TikTok: Average number of videos per day published in the selected period.
Sum of reach of single posts	Facebook: Number of people who had any of your posts published in the selected period enter their screen through paid, organic and viral distribution. Instagram: Number of people who had any of your posts published in the selected period enter their screen through organic distribution.
Sum of total impressions of single posts	Facebook: Number of times your posts published in the selected period entered a person's screen through paid, organic and viral distribution. Posts include statuses, photos, links and videos. Instagram: Number of times your posts published in the selected period entered a person's screen through organic distribution. Posts include photos, carousels and videos. YouTube: Number of views of videos published in the selected period. Metric provided by Fanpage Karma
Total Reactions, Comments, Shares	Facebook, Facebook Groups: Number of reactions (like, love, haha, thankful, wow, sad, angry), comments and shares on posts published in the selected period. Instagram: Number of organic likes and organic comments on posts published in the selected period. Twitter: Number of Retweets, Quotes, Replies and Likes on Tweets published in the selected period. YouTube: Number of likes, dislikes and comments on videos published in the selected period. Metric provided by Fanpage Karma Pinterest: Number of likes, comments and repins on pins published in the selected period. LinkedIn: Number of reactions (like, celebrate, love, insightful, curious), comments and shares on status updates published in the selected period. TikTok: Number of shares, likes and comments on videos published in the selected period.

Facebook

Posts

Metric	Description
Link-posts	Number of posts in URL format published in the selected period.
Number of posts	Number of posts published in selected time period.
Picture Posts	Number of posts in picture format published in the selected period.
Post interaction	Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact.
Posts by fans	Number of user posts published in the selected period.
Posts by fans with comment by page	Number of user posts published in selected period and which the Page responded to.
Posts by fans with reaction of page	Number of user posts published in the selected period and the Page reacted (like, love, haha, wow, sad, angry) to.
Posts per day	Average number of posts per day published in the selected period.
User posts per day	Average number of user posts per day in the selected period.
Video-posts	Number of Facebook videos (posts in video format) published in the selected period.

Reactions

Metric	Description
Angry per post	Average number of "angry" reactions on posts published in the selected period.
Care per post	Average number of "care" reactions on posts published in the selected period.
Comments on posts by fans	Number of comments on user posts published in the selected period.
Comments per post	Average number of comments on posts published in the selected period.
Engagement	Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average.
Haha per post	Average number of "haha" reactions on posts published in the selected period.
Interaction per reached person per post	Average number of interactions per post in relation to the number of users who have seen these posts.
Likes per post	Average number of "like" reactions on posts published in the selected period.
Love per post	Average number of "love" reactions on posts published in the selected period.
Number of Angry	Number of "angry" reactions on posts published in the selected period.
Number of Care	Number of "care" reactions on posts published in the selected period.
Number of Comments (primary)	Number of comments on posts excluding comments on these comments published in the selected period.
Number of Comments (secondary)	Number of sub-comments on comments posts published in the selected period.
Number of Comments (total)	Number of comments on posts including comments on these comments published in the selected period.
Number of Haha	Number of "haha" reactions on posts published in the selected period.
Number of Likes	Number of likes on posts published in the selected period.
Number of Love	Number of "love" reactions on posts published in the selected period.
Number of Reactions	Number of reactions (like, love, haha, thankful, wow, sad, angry) on posts published in the selected period.
Number of Sad	Number of "sad" reactions on posts published in the selected period.
Number of Shares	Number of shares of posts published in the selected period.
Number of Thankful	Number of "thankful" reactions on posts published in the selected period.
Number of Wow	Number of "wow" reactions on posts published in the selected period.
Page Performance Index	Root product between the comparison values of the engagement value and the average weekly growth of a Page. We first determine a value between 0 and 100 percent for both engagement and growth, which serves as a benchmark against the values of all other Pages in our index. A value is set to 100% if the Page is among the top 10% for the respective value - i.e. this Page has a better value than at least 90% of all Pages listed in our database. Then, engagement and growth (in each case the comparison values) are multiplied and the root is taken from this value.
Reactions per post	Average number of reactions on posts published in the selected period.
Sad per post	Average number of "sad" reactions on posts published in the selected period.
Shares per post	Average number of shares of posts published in the selected period.
Thankful per post	Average number of "thankful" reactions on posts published in the selected period.
Total Reactions, Comments, Shares	Number of reactions (like, love, haha, thankful, wow, sad, angry), comments and shares on posts published in the selected period.
User posts total Reactions, Comments, Shares	Number of interactions on user posts published in the selected period.
Weighted Engagement	See Engagement, shares are weighted 3x, comments 2x and likes are just count as usual.
Weighted Post-Interaction	See Post-Interaction, shares are weighted 3x, comments are 2x and likes are just count as usual.
Wow per post	Average number of "wow" reactions on posts published in the selected period.

Growth

Metric	Description
Follower Growth (absolute)	Difference between the number of fans on the first and the last day of the selected period.
Follower Growth (in %)	Difference between the number of fans in percent on the first and the last day of the selected period. Reflects the difference from the previous day in the history graph.
Follower Growth Average Weekly (in %)	Difference between the number of fans on the first and the last day of the selected period as an average weekly value.
Follower Growth per day (absolute)	Difference between the number of fans on the first and the last day of the selected period as an average value per day.
Follower Growth since starting point (in %)	Percentage growth of fans between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.

Profile

Metric	Description
Ad-Value (USD)	A value that is determined from the estimated reach of the posts and an average price for online advertising (CPM_cost per impression), depending on the selected period. It indicates how much money one would have to spend on classic online advertising to reach as many people as with Facebook posts. An average CPM of €12.00 is applied and this is multiplied by the estimated reach. Note: For your own page you can set the CPM for different types of posts yourself. The advertising value is therefore not proportionally dependent on the number of fans but on the engagement.
Fans	Number of users on the last day of the selected period who like the Page are called fans. For the "New Pages Experience" this corresponds to the follower count.
Follower	Number of users on the last day of the selected period who follow the Pages posts.
Response time	Describes how long a Page needs to respond to user posts. For this value, we only take into account when a Page makes a comment on a user post. This is mainly because Facebook does not provide time values for likes and shares. We first calculate the Response Time for each user post and then take the median of all posts for the selected period. The median is the value, that is exactly in the middle of all values, when you rank them.
Service Level	Number of responses of the Page on user posts published in the selected period on the Page-wall. Reactions include Likes, comments and deletes. Interactions of the Page on posts published by the Page are not counted.

Reach/Impressions

Metric	Description
Average daily Reach (organic)	Average number of people in the selected period who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period.
Average daily Reach (organic) per fan	Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen through unpaid distribution, divided by the number of days in the selected period.
Average daily Reach (paid)	Average number of people in the selected period who had any content of your Page or about your Page enter their screen through paid distribution such as an ad, divided by the number of days in the selected period.
Average daily Reach (paid) per fan	Average number of people in the selected period per fan who saw any content of or through your page via paid distribution, divided by the number of days in the selected period.
Average daily Reach (total)	Average number of people in the selected period who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period.
Average daily Reach (viral)	Average number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period.
Average daily Reach (viral) per fan	Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen with social information attached, divided by the number of days in the selected period.
Average daily Reach per fan (total)	Average number of people in the selected period per fan who had any content of your Page or about your Page enter their screen, divided by the number of days in the selected period.
Average reach of single posts	Average number of people who had any of your posts published in the selected period enter their screen, divided by the number of posts in the selected period. Posts include statuses, photos, links and videos.
Daily Reach (organic)	Number of people in the selected period who had any content of your Page or about your Page enter their screen through unpaid distribution.
Daily Reach (paid)	Number of people in the selected period who had any content of your Page or about your Page enter their screen through paid distribution such as an ad.
Daily Reach (total)	Number of people in the selected period who had any content of your Page or about your Page enter their screen. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable.
Daily Reach (viral)	Number of people in the selected period who had any content of your Page or about your Page enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story.
Fans engaged with posts	Fans who engaged with at least one of your posts published in the selected period.
Fans engaged with posts per day	Average number of fans with interactions with posts published in the selected period, divided by the number of days in the selected period.
Fans engaged with posts per post	Average number of fans with interactions with posts published in the selected period, divided by the number of posts in the selected period.
Page Visits	Number of times in the selected period a Page has been viewed by logged in and logged out people.
Page views per day	Average number of times in the selected period a Page has been viewed by logged in and logged out people, divided by the number of days in the selected period.
People Engaged	Number of people who clicked anywhere on your Page in the selected period.
Persons with interaction per day	Number of people who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period.
Persons with interaction per reached person per day	Average number of people per reach person who clicked anywhere on your Page in the selected period, divided by the number of days in the selected period.
Post impressions	Number of times in the selected period your posts entered a person's screen.
Post impressions per day	Average number of times in the selected period your posts entered a person's screen, divided by the number of days in the selected period.
Post impressions per fan per day	Average number of times in the selected period per fan your post entered a person's screen, divided by the number of days in the selected period.
Post impressions per post per fan	Average number of times in the selected period per post your posts entered a person's screen, divided by the daily number of fans in the selected period.
Post impressions to fans	Number of post impressions in the selected period of posts by fans.
Post impressions to fans (paid)	Number of post impressions in the selected period of posts by people who like your Page in an ad or sponsored story.
Post impressions to fans (paid) per day	Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of days in the selected period.
Post impressions to fans (paid) per post	Average number of post impressions in the selected period by people who like your Page in an ad or sponsored story, divided by the number of posts in the selected period.
Post impressions to fans per day	Average number of post impressions in the selected period by fans, divided by the number of days in the selected period.
Post impressions to fans per post	Average number of post impressions in the selected period by fans, divided by the number of posts in the selected period.
Post reach	Number of people in the selected period who had any of your posts enter their screen.
Post reach (organic)	Number of people in the selected period who had any of your posts enter their screen through unpaid distribution.
Post reach (organic) per day	Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period.
Post reach (organic) per fan per day	Average number of people in the selected period per fan who had any of your posts enter their screen through unpaid distribution, divided by the number of days in the selected period.
Post reach (organic) per post per fan	Average number of people in the selected period who had any of your posts enter their screen through unpaid distribution, divided by the daily number of fans in the selected period.
Post reach (paid)	Number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad.
Post reach (paid) per day	Average number of people in the selected period who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period.
Post reach (paid) per fan per day	Average number of people in the selected period per fan who had any of your posts enter their screen through paid distribution such as an ad, divided by the number of days in the selected period.
Post reach (paid) per post per fan	Average number of people in the selected period per post who had any of your posts enter their screen through paid distribution such as an ad, divided by the daily number of fans in the selected period.
Post reach (viral)	Number of people in the selected period who had any of your posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.
Post reach (viral) per day	Average number of people in the selected period who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period.
Post reach (viral) per fan per day	Number of people who had any of your Fanpage posts enter their screen with social information attached, divided by the daily number of fans per day.
Post reach (viral) per post per fan	Average number of people in the selected period per fan who had any of your posts enter their screen with social information attached, divided by the number of days in the selected period.
Post reach of fans	Number of fans in the selected period who had any of your posts enter their screen.
Post reach of fans per day	Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.
Post reach of fans per post	Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period.
Post reach per day	Average number of people in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.
Post reach per fan per day	Average number of people in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.
Post reach per post per fan	Average number of people in the selected period who had any of your posts enter their screen, divided by the daily number of fans in the selected period.
Post reach to fans	Number of fans in the selected period who had any of your posts enter their screen.
Post reach to fans (paid)	Number of fans in the selected period who had any of your posts enter their screen through an ad or Sponsored Story.
Post reach to fans (paid) per day	Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of days in the selected period.
Post reach to fans (paid) per post	Average number of people in the selected period who had any of your posts enter their screen through an ad or Sponsored Story, divided by the number of posts in the selected period.
Post reach to fans per day	Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of days in the selected period.
Post reach to fans per post	Average number of fans in the selected period who had any of your posts enter their screen, divided by the number of posts in the selected period.
Sum of reach (organic) of single posts	Number of people who had any of your posts published in the selected period enter their screen through unpaid distribution.
Sum of reach (paid) of single posts	Number of people who had any of your posts published in the selected period enter their screen through paid distribution such as an ad.
Sum of reach (viral) of single posts	Number of people who had any of your posts published in the selected period enter their screen with social information attached.
Sum of reach of single posts	Number of people who had any of your posts published in the selected period enter their screen through paid, organic and viral distribution.
Sum of total impressions of single posts	Number of times your posts published in the selected period entered a person's screen through paid, organic and viral distribution. Posts include statuses, photos, links and videos.
Total impressions (total)	Number of times any content from your Fanpage or about your Fanpage entered a person's screen.
Total impressions (total) per day	Average number of times in the selected period any content of your Page or about your Page entered a person's screen, divided by the number of days in the selected period.
Total impressions (total) per fan per day	Number of times any content from your Fanpage or about your Fanpage entered a person's screen, divided by the daily number of fans in the selected period per day.

Negative Feedback

Metric	Description
Negative Feedback	Number of times people took a negative action on one of your posts published in the selected period (e.g. hid it).
Negative Feedback per day	Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of days in the selected period.
Negative Feedback per post	Average number of times people took a negative action on one of your posts published in the selected period (e.g. hid it), divided by the number of posts in the selected period.

Clicks

Metric	Description
Likes, comments, shares and link clicks per fan per post	Average number of "like" reactions, comments, shares and link clicks per fan on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.
Likes, comments, shares and link clicks per reached person per post	Average number of "like" reactions, comments, shares and link clicks per reached person on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.
Link clicks of link posts	Number of link clicks of your link posts published in the selected period of people who have visited your Page.
Link clicks of link posts per day	Average number of link clicks of your link posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.
Link clicks per link post	Average number of link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of link posts in the selected period.
Link clicks per link post per reached person	Average number of link clicks per link post on your posts published in the selected period of people who have visited your Page, divided by the number of reached persons in the selected period.
Picture clicks of picture posts	Number of picture clicks of your picture posts published in the selected period of people who have visited your Page.
Picture clicks of picture posts per day	Average number of picture clicks of your picture posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.
Picture clicks per picture post	Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of picture posts in the selected period.
Picture, video and link clicks	Number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page.
Picture, video and link clicks per day	Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.
Picture, video and link clicks per post	Average number of picture, video and link clicks on your posts published in the selected period of people who have visited your Page, divided by the number of posts in the selected period.
Video clicks of video posts	Number of video clicks of your video posts published in the selected period of people who have visited your Page.
Video clicks of video posts per day	Average number of video clicks of your video posts published in the selected period of people who have visited your Page, divided by the number of days in the selected period.
Video clicks per video post	Average number of video clicks on your posts published in the selected period of people who have visited your Page, divided by the number of video posts in the selected period.

Videos

Metric	Description
Autoplayed video views in period	Number of times in the selected period your Page’s videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Autoplayed video views of at least 30 sec in period	Number of times in the selected period your Page’s automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Paid video views in period	Number of times in the selected period your Page’s promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Total video views in period	Number of times in the selected period your Page’s videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Total video views of at least 30 sec in period	Number of times in the selected period your Page’s videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Unique video views in period	Number of people in the selected period who viewed your Page’s videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Unique video views of at least 30 sec in period	Number of people in the selected period who viewed your Page’s videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Facebook Videos

Metric	Description
10s Total views of Facebook-Videos	Number of times your videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
10s autoplayed views of Facebook-Videos	Number of times your videos published in the selected period played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
10s clicked to play views of Facebook-Videos	Number of times your videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
10s organic views of Facebook-Videos	Number of times your videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
10s paid views of Facebook-Videos	Number of times your promoted videos published in the selected period played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
10s sound on views of Facebook-Videos	Number of times your videos published in the selected period played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
10s unique views of Facebook-Videos	Number of people who viewed your videos published in the selected period for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.
Autoplayed views of Facebook-Videos	Number of times your videos published in the selected period automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Average length viewed of Facebook-Videos (in sec)	Average time in seconds people viewed your videos published in the selected period. Only available for videos created after August 25th 2016.
Bounce rate of Facebook videos	Percentage of impressions of videos published in the selected period that were viewed below 95% of their length in relation to total impressions of videos viewed at least 3 seconds or almost completely if they are shorter than 3 seconds.
Complete organic views of Facebook-Videos	Number of times your videos published in the selected period played up to 95%, or more, of their length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Complete paid views of Facebook-Videos	Number of times your promoted videos published in the selected period played up to 95%, or more, of their length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Complete unique organic views of Facebook-Videos	Number of people who viewed your videos published in the selected period up to 95%, or more, of their length, by organic reach.
Complete unique paid views of Facebook-Videos	Number of people who viewed your promoted videos published in the selected period up to 95%, or more, of their length.
Complete unique views of Facebook-Videos	Number of people who viewed your videos published in the selected period up to 95%, or more, of their length, by organic as well as paid reach.
Complete views of Facebook-Videos	Number of times your videos published in the selected period played up to 95%, or more, of their length, by organic as well as paid impression. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Facebook-Videos	Number of your videos published in the selected period.
Number of Angry of Facebook-Videos	Number of "angry" reactions on Facebook videos published in the selected period.
Number of Comments of Facebook-Videos	Number of comments on your videos published in the selected period.
Number of Haha of Facebook-Videos	Number of "haha" reactions on your videos published in the selected period.
Number of Likes of Facebook-Videos	Number of "like" reactions on your videos published in the selected period.
Number of Love of Facebook-Videos	Number of "love" reactions on your videos published in the selected period.
Number of Reactions of Facebook-Videos	Number of reactions on your videos published in the selected period.
Number of Sad of Facebook-Videos	Number of "sorry" reactions on your videos published in the selected period.
Number of Shares of Facebook-Videos	Number of shares of your videos published in the selected period.
Number of Thankful of Facebook-Videos	Number of "thankful" reactions on your videos published in the selected period.
Number of Wow of Facebook-Videos	Number of "wow" reactions on your videos published in the selected period.
Organic views of Facebook-Videos	Number of times your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Paid views of Facebook-Videos	Number of times your promoted videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Sound on views of Facebook-Videos	Number of times your videos published in the selected period played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Total Reactions, Comments, Shares of Facebook-Videos	Number of reactions, comments and shares of your videos published in the selected period.
Total length of Facebook-Videos (in sec)	Length in seconds of your videos published in the selected period.
Total views of Facebook-Videos	Number of times your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Unique organic views of Facebook-Videos	Number of people who viewed your videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach.
Unique paid views of Facebook-Videos	Number of people who viewed your promoted videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Unique views of Facebook-Videos	Number of people who viewed your videos published in the selected period for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
View time of Facebook-Video (in sec)	Total time in seconds your videos published in the selected period played, including videos played for less than 3 seconds and replays.
View time organic of Facebook-Video (in sec)	Total time in seconds your videos published in the selected period played by organic reach.

Facebook Groups

Posts

Metric	Description
Link-posts	Number of posts in URL format published in the selected period.
Number of posts	Number of posts published in selected time period.
Picture Posts	Number of posts in picture format published in the selected period.
Post interaction	Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact.
Posts per day	Average number of posts per day published in the selected period.
Video-posts	Number of Facebook videos (posts in video format) published in the selected period.

Reactions

Metric	Description
Angry per post	Average number of "angry" reactions on posts published in the selected period.
Care per post	Average number of "care" reactions on posts published in the selected period.
Comments per post	Average number of comments on posts published in the selected period.
Engagement	Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average.
Haha per post	Average number of "haha" reactions on posts published in the selected period.
Like per post	Average number of "like" reactions on posts published in the selected period.
Love per post	Average number of "love" reactions on posts published in the selected period.
Number of Angry	Number of "angry" reactions on posts published in the selected period.
Number of Care	Number of "care" reactions on posts published in the selected period.
Number of Comments	Number of comments on posts including comments on these comments published in the selected period.
Number of Comments (primary)	Number of comments on posts excluding comments on these comments published in the selected period.
Number of Comments (secondary)	Number of sub-comments on comments posts published in the selected period.
Number of Haha	Number of "haha" reactions on posts published in the selected period.
Number of Likes	Number of likes on posts published in the selected period.
Number of Love	Number of "love" reactions on posts published in the selected period.
Number of Reactions	Number of reactions (like, love, haha, thankful, wow, sad, angry) on posts published in the selected period.
Number of Sad	Number of "sad" reactions on posts published in the selected period.
Number of Shares	Number of shares of posts published in the selected period.
Number of Wow	Number of "wow" reactions on posts published in the selected period.
Number of reactions (Like, Love, Haha, Grateful, Wow, Sad, Angry), comments and shares	Number of reactions (like, love, haha, thankful, wow, sad, angry), comments and shares on posts published in the selected period.
Profile Performance Index	Root product between the comparison values of the engagement value and the average weekly growth of a Page. We first determine a value between 0 and 100 percent for both engagement and growth, which serves as a benchmark against the values of all other Pages in our index. A value is set to 100% if the Page is among the top 10% for the respective value - i.e. this Page has a better value than at least 90% of all Pages listed in our database. Then, engagement and growth (in each case the comparison values) are multiplied and the root is taken from this value.
Reactions per post	Average number of reactions on posts published in the selected period.
Sad per post	Average number of "sad" reactions on posts published in the selected period.
Shares per post	Average number of shares of posts published in the selected period.
Weighted Engagement	See Engagement, shares are weighted 3x, comments 2x and likes are just count as usual.
Weighted Post-Interaction	See Post-Interaction, shares are weighted 3x, comments are 2x and likes are just count as usual.
Wow per post	Average number of "wow" reactions on posts published in the selected period.

Growth

Metric	Description
Member Growth (absolute)	Difference between the number of members on the first and the last day of the selected period.
Member Growth (in %)	Difference between the number of members in percent on the first and the last day of the selected period. Reflects the difference from the previous day in the history graph.
Member Growth (weekly, in %)	Difference between the number of members on the first and the last day of the selected period as an average weekly value.
Member Growth per day (absolute)	Difference between the number of members on the first and the last day of the selected period as an average value per day.
Member Growth since starting point (in %)	Percentage growth of members between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.

Profile

Metric	Description
Member	Number of members on the last day of the selected period.
Pending member requests	Number of pending member requests on the last day of the selected period.

Instagram

Posts

Metric	Description
IGTV-Post/Post ratio	Ratio between igtv posts and posts published in the selected period.
Number of IGTV Posts	Number of IGTV posts published in selected time period.
Number of Posts	Number of posts published in selected time period.
Posts per day	Average number of posts per day published in the selected period.

Reactions

Metric	Description
Comments (organic)	Number of organic comments on posts published in the selected period.
Comments (paid)	Number of paid comments on posts published in the selected period.
Comments (total)	Number of organic and paid comments on posts published in the selected period.
Comments and Likes (organic)	Number of organic likes and organic comments on posts published in the selected period.
Comments and Likes (paid)	Number of paid likes and paid comments on posts published in the selected period.
Comments and Likes (total)	Number of organic and paid likes & organic and paid comments on posts published in the selected period.
Comments per post (organic)	Average number of organic comments on posts published in the selected period, divided by the number of posts in the selected period.
Comments per post (paid)	Average number of paid comments on posts published in the selected period, divided by the number of posts in the selected period.
Comments per post (total)	Average number of organic and paid comments on posts published in the selected period, divided by the number of posts in the selected period.
Engagement	Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average.
Engagement (paid)	Average number of paid likes and comments per day on posts of a day in relation to the number of followers of the same day in the selected period.
Engagement (total)	Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average.
Interaction per reached person per post	Average number of interactions per post in relation to the number of users who have seen these posts.
Likes (organic)	Number of organic likes on posts published in the selected period.
Likes (paid)	Number of paid likes on posts published in the selected period.
Likes (total)	Number of organic and paid likes on posts published in the selected period.
Likes per post (organic)	Average number of organic likes on posts published in the selected period, divided by the number of posts in the selected period.
Likes per post (paid)	Average number of paid likes on posts published in the selected period, divided by the number of posts in the selected period.
Likes per post (total)	Average number of organic and paid likes on posts published in the selected period, divided by the number of posts in the selected period.
Post Interaction	Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact.
Post Interaction (paid)	Average number of paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period.
Post Interaction (total)	Average number of organic and paid likes and comments per follower on posts published in the selected period, divided by the number of posts in the selected period.
Post likes, comments + saves (organic)	Number of organic likes, organic comments and organic saves on posts published in the selected period.
Post likes, comments + saves (paid)	Number of paid likes, paid comments and paid saves on posts published in the selected period.
Post likes, comments + saves (total)	Number of organic and paid likes, organic and paid comments & organic and paid saves on posts published in the selected period.
Post saved (organic)	Number of organic saves on posts published in the selected period.
Post saved (paid)	Number of paid saves on posts published in the selected period.
Post saved (total)	Number of organic and paid saves on posts published in the selected period.

Growth

Metric	Description
Follower Growth (absolute)	Difference between the number of followers on the first and the last day of the selected period.
Follower Growth (in %)	Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph.
Follower Growth Average Weekly (in %)	Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
Follower Growth per day (absolute)	Difference between the number of followers on the first and the last day of the selected period as an average value per day.
Follower Growth since starting point (in %)	Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.

Profile

Metric	Description
Daily Reach	Number of people in the selected period who had any media of your profile including ad activity enter their screen. This includes posts, stories and promotions. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable.
Email contacts	Number of clicks in the selected period on the "Email" button.
Follower	Number of users on the last day of the selected period who follow the profile are called followers.
Followers-Following-Ratio	Ratio between people who follow the profile to people who the profile follows of the last day of the selected period.
Following	Number of profiles followed by the profile from the last day of the selected period.
Get directions click	Number of clicks in the selected period on the "Directions" button.
Impressions	Number of times in the selected period any media of your profile including ad activity entered a person's screen. This includes posts, stories and promotions.
New Follower	Accretion of new people who started to follow the profile in the selected period.
Phone call clicks	Number of clicks in the selected period on the "Call" button.
Profile Performance Index	Root product between the comparison values of the engagement value and the average weekly growth of a profile.
Profile views	Number of profile views in the selected period.
Text message clicks	Number of clicks in the selected period on the "Message" button.
Website clicks	Number of clicks in the selected period on the "Website" button.

Reach/Impressions

Metric	Description
Post impressions (organic)	Number of times your posts published in the selected period entered a person's screen through organic distribution. Posts include photos, carousels and videos.
Post impressions (paid)	Number of times your posts published in the selected period entered a person's screen through paid distribution.
Post impressions (total)	Number of times your posts published in the selected period entered a person's screen through organic and paid distribution.
Post reach (organic)	Number of people who had any of your posts published in the selected period enter their screen through organic distribution.
Post reach (paid)	Number of people who had any of your posts published in the selected period enter their screen through paid distribution.
Post reach (total)	Number of people who had any of your posts published in the selected period enter their screen through organic and paid distribution.
Post video views (organic)	Number of times through organic distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Post video views (paid)	Number of times through paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Post video views (total)	Number of times through organic and paid distribution your videos published in the selected period played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Stories

Metric	Description
Number of Stories	Number of stories published in the selected period.
Story exits	Number of times stories published in the selected period entered a person's screen and got closed.
Story impressions	Number of times stories published in the selected period entered a person's screen.
Story reach	Number of people who had stories published in the selected period enter their screen.
Story replies	Number of replies on stories published in the selected period.
Story taps back	Number of go backs of stories published in the selected period.
Story taps forward	Number of skips of stories published in the selected period.

Twitter

Posts

Metric	Description
Conversations	Determined by the ratio of @-reply tweets to all tweets published in the selected period interacting with other Twitter profiles.
Retweeted/day	Number of Retweets published by the profile in the selected period, divided by the number of days in the selected period.
Tweets	Number of tweets (including retweets) published in selected time period.
Tweets excluding retweets	Number of tweets excluding retweets published in the selected period. This includes quote tweets and replies/mentions.
Tweets/day	Average number of Tweets per day published in the selected period.
Tweets/day excluding retweets	Average number of tweets per day excluding retweets published in the selected period. This includes quote tweets and replies/mentions.

Reactions

Metric	Description
Engagement	Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average.
Impressions	Number of times Tweets published in the selected period has been viewed.
Impressions (organic)	Number of times Tweets published in the selected period have been viewed organically.
Impressions (paid)	Number of times Tweets published in the selected period have been viewed while being promoted.
Likes (organic)	Number of likes received on Tweets published in the selected period while beeing shown organically.
Likes (paid)	Number of Likes received on Tweets published in the selected period while being promoted.
Number of likes	Number of Likes on Tweets published in the selected period.
Number of likes per tweet	Average number of Likes per day on tweets published in the selected period.
Quotes	Number of times Tweets published in the selected period have been retweeted with a comment (also known as Quote).
Replies	Number of Replies on Tweets published in the selected period.
Replies (organic)	Number of replies Tweets published in the selected period have received while beeing shown organically.
Replies (paid)	Number of Replies to Tweets published in the selected period while being promoted.
Retweets	Number of Retweets (without comments) of Tweets published in the selected period.
Retweets & likes	Number of Retweets, Quotes, Replies and Likes on Tweets published in the selected period.
Retweets (organic)	Number of times Tweets published in the selected period have been Retweeted while beeing shown organically.
Retweets (paid)	Number of times Tweets published in the selected period have been Retweeted while being promoted.
Retweets per tweet	Average number of Retweets published by the profile in the selected period, divided by the number of tweets in the selected period.
Tweet Interaction	Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact.
URL Link Clicks	Number of times a user clicks on a URL link or URL preview card on Tweets published in the selected period.
URL Link Clicks (organic)	Number of times a user clicks on a URL link or URL preview card on Tweets published in the selected period while beeing shown organically.
URL Link Clicks (paid)	Number of times a user clicks on a URL link or URL preview card on Tweets published in the selected period while being promoted.
User Profil Clicks	Number of times a user clicks display name, user name or profile picture on Tweets published in the selected period.
User Profil Clicks (organic)	Number of times a user clicks display name, user name or profile picture on Tweets published in the selected period while beeing shown organically.
User Profil Clicks (paid)	Number of times a user clicks display name, user name or profile picture on Tweets published in the selected period while being promoted.

Growth

Metric	Description
Follower Growth (absolute)	Difference between the number of followers on the first and the last day of the selected period.
Follower Growth (in %)	Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph.
Follower Growth Average Weekly (in %)	Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
Follower Growth per day (absolute)	Difference between the number of followers on the first and the last day of the selected period as an average value per day.
Follower Growth since starting point (in %)	Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.

Profile

Metric	Description
Follower	Number of users on the last day of the selected period who follow the profile are called followers.
Followings	Number of profiles followed by the profile from the last day of the selected period.
Listed	Number of lists that include this user.
Overall Tweets	Overall number of Tweets (including Retweets) by this profile which currently exists on Twitter.
Profile Performance Index	Root product between the comparison values of the engagement value and the average weekly growth of a profile.

YouTube

Posts

Metric	Description
Number of videos	Number of videos published in selected time period.
Total number of videos	Total number of public videos on account.

Reactions

Metric	Description
Comments	Number of comments on videos published in the selected period.
Comments per video	Average number of comments on videos published in the selected period, divided by the number of videos in the selected period.
Dislikes	Number of dislikes on videos published in the selected period.
Dislikes per video	Average number of dislikes on videos published in the selected period, divided by the number of videos in the selected period.
Likes	Number of likes on videos published in the selected period.
Likes / Dislikes	Ratio between likes and dislikes on videos published in the selected period.
Likes per video	Average number of likes on videos published in the selected period, divided by the number of videos in the selected period.
YT_LIKES_DISLIKES_COMMENTS	Number of likes, dislikes and comments on videos published in the selected period.
YT_VIDEO_INTERACTION	Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact.

Growth

Metric	Description
Channel Views Growth (absolute)	Difference in number of channel views between the first and last day of the selected period.
Follower Growth (absolute)	Difference between the number of subscribers on the first and the last day of the selected period.
Follower Growth (in %)	Percentage number of the difference between the number of subscribers of the first and last day in relation to the number of subscribers of the first day of the selected period. Reflects the difference from the previous day in the history graph.
Follower Growth Average Weekly (in %)	Difference between the number of subscribers on the first and the last day of the selected period as an average weekly value.
Follower Growth per day (absolute)	Difference between the number of subscribers on the first and the last day of the selected period as an average value per day.
Follower Growth since starting point (in %)	Percentage growth of subscribers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.

Profile

Metric	Description
Total number of subscribers	Number of users on the last day of the selected period who subscribe to the channel are called subscribers.

Reach/Impressions

Metric	Description
Number of total Video Views	Number of views of videos published in the selected period.
Total number of channel views	Number of times your channel was viewed in total.
Views per Video	Average number of times your videos published in the selected period were viewed.

Posts

Metric	Description
Number of status updates	Number of status updates published in selected time period.
Status Updates per day	Average number of status updates per day published in the selected period.

Reactions

Metric	Description
Comments and Likes on updates of time period	Number of reactions (like, celebrate, love, insightful, curious), comments and shares on status updates published in the selected period.
Comments on status updates of time period	Number of comments on status updates published in the selected period.
Comments per status update of time period	Average number of comments on status updates published in the selected period, divided by the number of status updates in the selected period.
Interaction on status updates of time period (in %)	Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact.
Likes on status updates of time period	Number of likes on status updates published in the selected period.
Likes per status update of time period	Average number of likes on status updates published in the selected period, divided by the number of status updates in the selected period.

Growth

Metric	Description
Follower Growth (absolute)	Difference between the number of followers on the first and the last day of the selected period.
Follower Growth (in %)	Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph.
Follower Growth Average Weekly (in %)	Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
Follower Growth since starting point (in %)	Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.
New Follower	Accretion of new people who started to follow the profile in the selected period.
New Follower (organic)	Accretion of new people who started to follow the profile through organic content in the selected period.
New Follower (paid)	Accretion of new people who started to follow the profile through paid content in the selected period.

Profile

Metric	Description
Clicks in time period	Number of clicks in the selected period on your status updates through organic distribution.
Comments in time period	Number of comments in the selected period on your status updates through organic distribution.
Engagement on status updates of time period	Engagement is the average number of interactions on a profile's posts per follower per day. Engagement shows how successfully a profile encourages users to interact. By dividing by the number of followers, the Engagement becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide this sum by the number of days in the period. An example of the calculation: A profile posts 2 times in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. Engagement for this week (7 days) is calculated as follows: (50/100 + 75/150) / 7 = 14.2% In comparison, the post interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% Post-interaction is closely related to Engagement. For Post-Interaction, the number of interactions is also divided by the number of followers, but then divided by the number of posts and not - as with Engagement - per day. Engagement is higher if a profile posts more often. The post interaction shows how successful the posts are on average.
Engagement per day in time period	Average number of interactions in the selected period on status updates through organic distribution in relation to the number of followers of the same day in the selected period, divided by the number of days in the selected period.
Follower	Number of users on the last day of the selected period who follow the profile are called followers.
Follower organic (obsolete)	Unfortunately, this KPI is obsolete.
Follower paid (obsolete)	Unfortunately, this KPI is obsolete.
Impressions in time period	Number of times in the selected period any of your status updates entered a person's screen through organic distribution.
Likes in time period	Number of likes in the selected period on your status updates through organic distribution.
Profile Performance Index	Root product between the comparison values of the engagement value and the average weekly growth of a profile.
Shares in time period	Number of shares in the selected period on your status updates through organic distribution.
Unique impressions per day in time period	Number of people in the selected period per day who saw your status updates through organic distribution. - This is an unique KPI, same events are counted only once per visitor, with Fanpage Karma at most once per day. This gives you a good impression of the daily activities. In the network, the period can refer to other periods and is then not comparable.

Posts

Metric	Description
Number of Pins	Number of pins published in selected time period.
Original-Repin-Ratio	Ratio between original pins and repins of profile of the last day of the selected period.
Pins per day	Average number of pins per day published in the selected period.

Reactions

Metric	Description
Comments	Number of comments on pins published in the selected period.
Comments and saves of own Pins	Number of comments and saves of own pins published in the selected period.
Comments per Pin	Average number of comments on pins published in the selected period, divided by the number of pins in the selected period.
Comments, Likes and Repins	Number of likes, comments and repins on pins published in the selected period.
Comments, Repins and tried it	Number of comments, saves and Tried it of own pins published in the selected period.
Comments, saves of own Pins and tried it	Number of comments, saves and Tried it of own pins published in the selected period.
Engagement	Engagement is defined as the average number of interactions on a profile's posts per follower per day.
Likes	Number of likes on pins published in the selected period.
Likes per Pin	Average number of likes on pins published in the selected period, divided by the number of pins in the selected period.
Post Interaction	Post-Interaction is the average number of interactions on a profile's posts per follower per post. Post-Interaction shows how successful the individual posts of a profile are on average in encouraging users to interact. By dividing by the number of followers, Post-Interaction becomes independent of the size of the profile. This makes profiles comparable. For the calculation, add the number of all interactions for each post. Interactions are likes, haha, etc. as well as comments and shares or retweets. Please note: On Instagram, only organic likes and comments count. For each post, the sum of interactions is divided by the number of followers at the time of the post. Then you add up the values of all posts. Finally, you divide the number of posts in the period. An example of the calculation: A profile makes 2 posts in 7 days. Once on Monday and receives 50 likes and once on Friday and receives 75 likes. The profile had 100 followers on Monday and 150 followers on Friday. The Post-Interaction (2 posts) results in: (50/100 + 75/150) / 2 = 50% In comparison, Engagement for this week (7 days) is: (50/100 + 75/150) / 7 = 14.2% Engagement is closely related to post-interaction. For Engagement, the number of interactions is also divided by the number of followers, but then the average is calculated per day and not - as for Post-Interaction - per post. Engagement is therefore usually higher when a profile posts more often. Engagement shows how successfully a profile in total motivates users to interact.
Rating	Average rating rate on pins published in the selected period and which have been rated by users.
Reactions per post	Average number of reactions (like, haha, thanks, good idea, wow) on pins published in the selected period, divided by the number of pins in the selected period.
Repins	Number of times people saved pins published in the selected period to one of their boards.
Repins per Pin	Average number of repins in the selected period, divided by the number of pins in the selected period.
Saves of own Pins	Number of saves on the own pins published in the selected period.
Saves of own Pins per Pin	Average number of saves on the own pins published in the selected period.
Saves total	Number of saves on the own pins and repins published in the selected period.
Saves total per Pin	Average number of saves on the own pins and repins published in the selected period.
Tried it	Number of Tried it on pins published in the selected period.
Tried it per Pin	Average number of Tried it on pins published in the selected period.

Growth

Metric	Description
Follower Growth (absolute)	Difference between the number of followers on the first and the last day of the selected period.
Follower Growth (in %)	Percentage number of the difference between the number of followers of the first and last day of the selected period, divided by the number of followers of the first day in the selected period. Reflects the difference from the previous day in the history graph.
Follower Growth Average Weekly (in %)	Difference between the number of followers on the first and the last day of the selected period as an average weekly value.
Follower Growth per day (absolute)	Difference between the number of followers on the first and the last day of the selected period as an average value per day.
Follower Growth since starting point (in %)	Percentage growth of followers between the first and last day of the selected period. Reflects the difference from the first day of the selected period for each day in the history graph.

Profile

Metric	Description
Boards	Number of boards on the last day of the selected period.
Follower	Number of users on the last day of the selected period who follow the profile are called followers.
Followers-Following-Ratio	Ratio between people who follow the profile to people who the profile follows of the last day of the selected period.
Following	Number of profiles followed by the profile of the last day of the selected period.
Has tried	Number of Has Tried by the profile on other pins published by other profiles during the selected time period.
Profile Performance Index	Root product between the comparison values of the engagement value and the average weekly growth of a profile.

TikTok

Posts

Metric	Description
Number of Ad Videos	Number of videos which are ads published in selected time period.
Number of Videos	Number of videos published in selected time period.
Number of Videos per day	Average number of videos per day published in the selected period.
Number of Videos which are Duets	Number of videos which are duets published in selected time period.
Number of Videos which are Stitches	Number of videos which are stitches published in selected time period.
Number of Videos with duet enabled	Number of videos which have the duet feature enabled published in selected time period.
Number of Videos with share enabled	Number of videos which have share enabled published in selected time period.
Number of Videos with stitch enabled	Number of videos which have the stitch feature enabled published in selected time period.
Video length in s (average)